Presentation given at WebVisions Portland. (for those that saw my SxSW presentation, presentation has been refined and updated) More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. Some are doing this better than others. There are useful academic models and patterns for applying persuasion techniques. However, these techniques tend to stand alone, separate from our proven methods and processes for designing for good user experiences.