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Entendu 1.0
Entendu 1.0
Entendu is an iPhone application that lets you
 find and post interesting quotes on Twitter
Entendu 1.0
Entendu is an iPhone application that lets you
 find and post interesting quotes on Twitter

                Pa...
Market Analysis
Commuter Mobile Users
as primary target who already

Use social media services
like Facebook, Twitter, Tum...
Market Analysis
If only 2% of total iPhone/iPod touch users
who already use social media (25 mil)
download and

Only 1% be...
UI Prototype
UI Prototype
UI Prototype
UI Prototype
PERT Chart
        eek
           s›              2
       w                           thr
                               ...
Future Release Plan
Geolocation Support: long/lat data associated
with each message, map view, ‘around me’
Multilingual Su...
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Entendu: Product Plan

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My final pre-development 'product plan' for an iPhone app I'm developing for a class I'm taking at UMass. In COMPSCI 491P, "Programming for the iPhone", we go through the basics of creating an iPhone application—the SDK, UI design, multitouch—and propose and create an app of our own choosing.

I'll be developing a sort of Twitter client called 'Entendu'.

Published in: Design, Technology, Business
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Entendu: Product Plan

  1. 1. Entendu 1.0
  2. 2. Entendu 1.0 Entendu is an iPhone application that lets you find and post interesting quotes on Twitter
  3. 3. Entendu 1.0 Entendu is an iPhone application that lets you find and post interesting quotes on Twitter Parimal Satyal November 12, 2009
  4. 4. Market Analysis Commuter Mobile Users as primary target who already Use social media services like Facebook, Twitter, Tumblr Late teen to mid-20s, who would probably run us and use the application on average 3 to 4 times a day
  5. 5. Market Analysis If only 2% of total iPhone/iPod touch users who already use social media (25 mil) download and Only 1% become active users Entendu has the potential of having 5,000 users. Given competition (of time, energy and interest) from other Twitter apps, and other
  6. 6. UI Prototype
  7. 7. UI Prototype
  8. 8. UI Prototype
  9. 9. UI Prototype
  10. 10. PERT Chart eek s› 2 w thr ee da o tw ys › a week › three days › four days › a week› 1 3 5 6 7 › days we three a ek › 4 1. Writing the business plan 2. (two weeks) Designing the application conceptually (plan) 3. (one week) Designing the User Interface 4. (one week) Coding necessary methods 5. (3 days) Connecting with the Twitter API, getting relevant data 6. (4 days) Debugging Initial Release
  11. 11. Future Release Plan Geolocation Support: long/lat data associated with each message, map view, ‘around me’ Multilingual Support: handle input and display of other scripts/character set Localization: major languages, start with Chinese, Hindi and Spanish Social Networking: followers, direct messages Jokes Support: #jk hash tag, extend to jokes

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