SlideShare a Scribd company logo
1 of 18
James Miles Director, Liv-ex.com The Fine Wine Investment Market –  An Inside View Saturday 5 th  November 2011 Hong Kong International Wine & Spirits Fair
What is Liv-ex? HKIWSF 2011 Liv-ex is the global exchange for fine wine merchants. 400 members in 33 countries Global marketplace Price data, info and analysis Storage & transport Our customers account for 85% of world market.
A potted history HKIWSF 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of speculation HKIWSF 2011 /8 ,[object Object],[object Object],[object Object]
Today’s market Merchants Auctions Other Hong Kong US$3.6b US$408m US$245m US$163m ,[object Object],[object Object],[object Object]
How to define fine wine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bordeaux wines accounted for 95% of Liv-ex trade in 2010. The five First Growths account for 52% of Liv-ex trade by value.
Factors that influence price Factors that influence price In the last few years, the key influence on price has been China. Economic conditions New markets Vintage quality Critical opinion Brand
Emerging market influence
The investment case ,[object Object],[object Object],[object Object],[object Object]
Best in class SWAG: S ilver  W ine A rt  G old Wine is the best in class over a 20-year period, combining high returns with low volatility.
No panacea ,[object Object],[object Object],[object Object],[object Object],[object Object]
A correction underway HKIWSF 2009 On the turn: After three years of uninterrupted growth, the market is down 15% in three months.
Lafite drives the market up... HKIWSF 2009 Lafite Rothschild was the main driver of the market, vastly outperforming its First Growth peers in the five years to June 2011.
...and down HKIWSF 2009 Since then, Lafite has also led the market down, with all recent vintages decreasing sharply in price since the summer.
A buying opportunity? HKIWSF 2009
Where next: The “Magical 20” HKIWSF 2011
A further broadening: DRC HKIWSF 2009
Conclusion HKIWSF 2011 ,[object Object],[object Object],[object Object],Please visit us at stand  3D-B26 . Or visit our HK mobile site:  www.liv-exhkiwsf.com

More Related Content

Similar to The Fine Wine Investment Market - An Inside View

HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009
HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009
HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009Livex
 
Wine Investment
Wine InvestmentWine Investment
Wine InvestmentLiv-ex Ltd
 
Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!Vikas Sharan
 
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...Aranca
 
The global wine market
The global wine marketThe global wine market
The global wine marketDamien Wilson
 
Mid Term Case Analysis
Mid Term Case AnalysisMid Term Case Analysis
Mid Term Case AnalysisAustin Fouts
 
Damien Wilson - Getting it wrong on wine china @wbis2014
Damien Wilson - Getting it wrong on wine china @wbis2014Damien Wilson - Getting it wrong on wine china @wbis2014
Damien Wilson - Getting it wrong on wine china @wbis2014winebis
 
Investment in Wine - Rasmus Bonde Greis
Investment in Wine - Rasmus Bonde GreisInvestment in Wine - Rasmus Bonde Greis
Investment in Wine - Rasmus Bonde GreisRasmus Greis
 
Chinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative InvestmentsChinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative InvestmentsBWC management & consulting
 
Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010Netscribes, Inc.
 
Chinese Markets for Alcohol & Wine
Chinese Markets for Alcohol & WineChinese Markets for Alcohol & Wine
Chinese Markets for Alcohol & WineReportsnReports
 
ChocolatRouge Campaign Book
ChocolatRouge Campaign BookChocolatRouge Campaign Book
ChocolatRouge Campaign BookGU1LD3NST3RN
 
Chateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry StrategyChateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry StrategyNatalie DeNike
 
Young drinkers fuelling development of new alcoholic beverage categories and ...
Young drinkers fuelling development of new alcoholic beverage categories and ...Young drinkers fuelling development of new alcoholic beverage categories and ...
Young drinkers fuelling development of new alcoholic beverage categories and ...Thomas Wu
 
Alcoholic Drinks Market in Canada
Alcoholic Drinks Market in CanadaAlcoholic Drinks Market in Canada
Alcoholic Drinks Market in CanadaReportsnReports
 
China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011ResearchInChina
 

Similar to The Fine Wine Investment Market - An Inside View (20)

HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009
HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009
HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009
 
Wine Investment
Wine InvestmentWine Investment
Wine Investment
 
Wine As An Asset or Alternative Strategy
Wine As An Asset or Alternative StrategyWine As An Asset or Alternative Strategy
Wine As An Asset or Alternative Strategy
 
Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!Pouring Wine to Your Investment Portfolio - Returns on a High!
Pouring Wine to Your Investment Portfolio - Returns on a High!
 
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
Fine Wine Investment Offers Portfolio Diversification | Aranca Articles and P...
 
The global wine market
The global wine marketThe global wine market
The global wine market
 
Mid Term Case Analysis
Mid Term Case AnalysisMid Term Case Analysis
Mid Term Case Analysis
 
BSAS2015
BSAS2015BSAS2015
BSAS2015
 
Damien Wilson - Getting it wrong on wine china @wbis2014
Damien Wilson - Getting it wrong on wine china @wbis2014Damien Wilson - Getting it wrong on wine china @wbis2014
Damien Wilson - Getting it wrong on wine china @wbis2014
 
Investment in Wine - Rasmus Bonde Greis
Investment in Wine - Rasmus Bonde GreisInvestment in Wine - Rasmus Bonde Greis
Investment in Wine - Rasmus Bonde Greis
 
Chinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative InvestmentsChinese Investors develop a taste for Alternative Investments
Chinese Investors develop a taste for Alternative Investments
 
Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010Market Research Report : Beer Market in China 2010
Market Research Report : Beer Market in China 2010
 
Chinese Markets for Alcohol & Wine
Chinese Markets for Alcohol & WineChinese Markets for Alcohol & Wine
Chinese Markets for Alcohol & Wine
 
ChocolatRouge Campaign Book
ChocolatRouge Campaign BookChocolatRouge Campaign Book
ChocolatRouge Campaign Book
 
2015 navigate-wine to china-the next gold rush
2015 navigate-wine to china-the next gold rush2015 navigate-wine to china-the next gold rush
2015 navigate-wine to china-the next gold rush
 
Chateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry StrategyChateau des Vaults - International Market Entry Strategy
Chateau des Vaults - International Market Entry Strategy
 
Young drinkers fuelling development of new alcoholic beverage categories and ...
Young drinkers fuelling development of new alcoholic beverage categories and ...Young drinkers fuelling development of new alcoholic beverage categories and ...
Young drinkers fuelling development of new alcoholic beverage categories and ...
 
Alcoholic Drinks Market in Canada
Alcoholic Drinks Market in CanadaAlcoholic Drinks Market in Canada
Alcoholic Drinks Market in Canada
 
China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011China grape wine industry report, 2010 2011
China grape wine industry report, 2010 2011
 
Zonin in Brazil
Zonin in BrazilZonin in Brazil
Zonin in Brazil
 

Recently uploaded

Camil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdfCamil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdfCAMILRI
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024CollectiveMining1
 
Dehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model Safe
Dehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model SafeDehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model Safe
Dehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model SafeMumbai Escorts
 
原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样
原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样
原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样gfhdsfr
 
Li-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdfLi-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdfAylinAnarat1
 
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查lezegu21r
 

Recently uploaded (6)

Camil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdfCamil Institutional Presentation_Mai24.pdf
Camil Institutional Presentation_Mai24.pdf
 
Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024Collective Mining | Corporate Presentation - May 2024
Collective Mining | Corporate Presentation - May 2024
 
Dehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model Safe
Dehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model SafeDehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model Safe
Dehradun ℂall Girl 9315791090 ℂall ✂️ Girl Serviℂe Vip Top Model Safe
 
原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样
原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样
原版定制(UWIC毕业证书)英国卡迪夫城市大学毕业证原件一模一样
 
Li-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdfLi-Cycle-Investor-Presentation-February-2021.pdf
Li-Cycle-Investor-Presentation-February-2021.pdf
 
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
原件一样(USC毕业证)南加州大学毕业证成绩单留信学历认证可查
 

The Fine Wine Investment Market - An Inside View

  • 1. James Miles Director, Liv-ex.com The Fine Wine Investment Market – An Inside View Saturday 5 th November 2011 Hong Kong International Wine & Spirits Fair
  • 2. What is Liv-ex? HKIWSF 2011 Liv-ex is the global exchange for fine wine merchants. 400 members in 33 countries Global marketplace Price data, info and analysis Storage & transport Our customers account for 85% of world market.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Factors that influence price Factors that influence price In the last few years, the key influence on price has been China. Economic conditions New markets Vintage quality Critical opinion Brand
  • 9.
  • 10. Best in class SWAG: S ilver W ine A rt G old Wine is the best in class over a 20-year period, combining high returns with low volatility.
  • 11.
  • 12. A correction underway HKIWSF 2009 On the turn: After three years of uninterrupted growth, the market is down 15% in three months.
  • 13. Lafite drives the market up... HKIWSF 2009 Lafite Rothschild was the main driver of the market, vastly outperforming its First Growth peers in the five years to June 2011.
  • 14. ...and down HKIWSF 2009 Since then, Lafite has also led the market down, with all recent vintages decreasing sharply in price since the summer.
  • 15. A buying opportunity? HKIWSF 2009
  • 16. Where next: The “Magical 20” HKIWSF 2011
  • 17. A further broadening: DRC HKIWSF 2009
  • 18.

Editor's Notes

  1. HKIWSF
  2. HKIWSF
  3. HKIWSF
  4. HKIWSF