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Designing 
Better Products 
T H O M A S J O O S | @ T H O M A S J O O S | L I T T L E M I S S R O B O T
http://petesmart.co.uk/rethink-the-airline-boarding-pass/
Why do so many companies fail at 
designing better products & services?
BUSINESS 
DESIGN 
TECHNOLOGY
Marketing never scales something 
that nobody wants to use.
Great design shapes 
product fit & scalability.
How to include design throughout 
the entire development process?
STRATEGICALLY 
INVOLVE DESIGN 
Move away from the afterthought by involving designers 
in the beginning of every next step. Partner up and create 
stunning work together! 
! 
You can hire someone to lead your product team, collaborate with a strategic partner 
or even reserve a seat in your boardroom. Do whatever it takes to create involvement 
and responsibility.
SKETCH, TALK, SKETCH 
Have you noticed that people say they “saw” things differently? 
This is why you should always encourage visual communication. 
! 
Paper sketching, keynote mockups, mindmaps, whiteboard drawings… 
Design happens everywhere, especially outside Photoshop.
BRAINSTORM 
VALUE PROPOSITIONS 
Coach your team to present and discuss value propositions instead of ideas. 
You can simply do this by following these 3 rules: 
! 
An idea starts with introducing the problem or opportunity it tackles 
An idea is explained by walking through visual output 
An idea ends with illustrating how both the business and the user benefit
EMBRACE 
CRAFTSMANSHIP 
Give your team time and space to fine tune and improve details. 
Include a few days of pixelfucking in every development sprint.
Thomas, 
! 
Als ik nog maar een fractie van jouw commercieel en management talent zou kunnen meenemen 
naar Eksaarde om daar in een schuifje te leggen in geval van nood, dat zou mij al een pak geruster stellen. 
! 
Niemand krijgt een hele bende zo zot om tot om 3u 's nachts te blijven doorwerken voor een deadline, 
maar jij kan dat. Respect. Ik kan je niet genoeg bedanken voor het vertrouwen dat je mij altijd gegeven 
hebt en nog steeds geeft ;) 
! 
Hou het roer stevig vast man, maar voor nen beir gelijk gij is dat geen probleem ;) Ik wens je veel zon op uw 
trouwdag, the rest will follow… 
! 
Wim Van Buynder, 
afscheidsbrief 2014
# p r o d u c t d e s i g n B E 
Product Design Meetup 
13 November 2014 
! 
! 
http://www.meetup.com/ProductDesignMeetup/
T H O M A S J O O S 
TRANSFER COMPLETED… 
W W W . L I T T L E M I S S R O B O T . C O M

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Designing Better Products

  • 1. Designing Better Products T H O M A S J O O S | @ T H O M A S J O O S | L I T T L E M I S S R O B O T
  • 2.
  • 3.
  • 4.
  • 6. Why do so many companies fail at designing better products & services?
  • 8.
  • 9. Marketing never scales something that nobody wants to use.
  • 10. Great design shapes product fit & scalability.
  • 11.
  • 12.
  • 13. How to include design throughout the entire development process?
  • 14. STRATEGICALLY INVOLVE DESIGN Move away from the afterthought by involving designers in the beginning of every next step. Partner up and create stunning work together! ! You can hire someone to lead your product team, collaborate with a strategic partner or even reserve a seat in your boardroom. Do whatever it takes to create involvement and responsibility.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. SKETCH, TALK, SKETCH Have you noticed that people say they “saw” things differently? This is why you should always encourage visual communication. ! Paper sketching, keynote mockups, mindmaps, whiteboard drawings… Design happens everywhere, especially outside Photoshop.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. BRAINSTORM VALUE PROPOSITIONS Coach your team to present and discuss value propositions instead of ideas. You can simply do this by following these 3 rules: ! An idea starts with introducing the problem or opportunity it tackles An idea is explained by walking through visual output An idea ends with illustrating how both the business and the user benefit
  • 26.
  • 27.
  • 28. EMBRACE CRAFTSMANSHIP Give your team time and space to fine tune and improve details. Include a few days of pixelfucking in every development sprint.
  • 29.
  • 30. Thomas, ! Als ik nog maar een fractie van jouw commercieel en management talent zou kunnen meenemen naar Eksaarde om daar in een schuifje te leggen in geval van nood, dat zou mij al een pak geruster stellen. ! Niemand krijgt een hele bende zo zot om tot om 3u 's nachts te blijven doorwerken voor een deadline, maar jij kan dat. Respect. Ik kan je niet genoeg bedanken voor het vertrouwen dat je mij altijd gegeven hebt en nog steeds geeft ;) ! Hou het roer stevig vast man, maar voor nen beir gelijk gij is dat geen probleem ;) Ik wens je veel zon op uw trouwdag, the rest will follow… ! Wim Van Buynder, afscheidsbrief 2014
  • 31. # p r o d u c t d e s i g n B E Product Design Meetup 13 November 2014 ! ! http://www.meetup.com/ProductDesignMeetup/
  • 32. T H O M A S J O O S TRANSFER COMPLETED… W W W . L I T T L E M I S S R O B O T . C O M