What You Can Learn About UX from Dining Out


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October DCWW Code(Her) Presentation: What You Can Learn About UX from Dining Out by Jimmy Chandler

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What You Can Learn About UX from Dining Out

  1. 1. What You Can Learn AboutUX from Dining OutJimmy ChandlerUser Experience Sr Manager, PasteGroup@uxprinciples
  2. 2. Danny Meyer, Setting theTable• Goal: meet emotional needs of your customers• Meyer tries to meet these emotional needs through his restaurants’ hospitality
  3. 3. First four things we hopeevery infant experiences• Eye contact• Smile• Hug• Food Danny Meyer, Setting the Table
  4. 4. Service The technical delivery of a productHospitality How the delivery of that product makes us feel Danny Meyer, Setting the Table
  5. 5. Addressing Mistakes• Awareness• Acknowledgement• Apology• Action• Additional generosity Danny Meyer, Setting the Table
  6. 6. User Experience The sum of all interactions and events, both positive and negative, between a person and a product or service. adapted from a definition found at www.longdogstudio.com/fern/resources/tools/glossary/index.htm
  7. 7. UX Umbrella• Visual design• Information architecture• Interaction design• Usability• User research• Content strategy http://www.slideshare.net/uxcrank/the-ux-umbrella
  8. 8. Emotional Design• Emotions change how we solve problems• Positive emotions critical to learning, curiosity & creative thought• Attractive interfaces perceived as easier to use
  9. 9. Negativity Bias Bad is stronger than good
  10. 10. You cannot not communicate. Everybehaviour is a kind of communication.Because behaviour does not have acounterpart (there is no anti-behaviour), it is not possible not tocommunicate. Paul Watzlawick’s First Axiom of Communication
  11. 11. First Rule of UX Everything a designer does affects the user experience Source: http://52weeksofux.com/tagged/week_1
  12. 12. Principles of UX• Understand the problem• Understand your users (acknowledge that the user is not like you, have empathy)• Simplicity• Cues, context, feedback, scent• Visual hierarchy• Errors: preventable, reversible
  13. 13. Recommended Books• Steve Krug, Don’t Make Me Think and Rocket Surgery Made Easy• Don Norman, Emotional Design and Design of Everyday Things• Alan Cooper, The Inmates Are Running the Asylum and About Face 3• Russ Unger and Carolyn Chandler, A Project Guide to UX Design (2nd Edition)• Peter Morville and Louis Rosenfeld, Information Architecture for the World Wide Web (3rd Edition)• Jeff Raskin, The Humane Interface• http://rosenfeldmedia.com/books/• http://ideas.semanticfoundry.com/the-ux-canon-essential- reading-for-the-user-experience-designer/
  14. 14. Recommended Websites• Whitney Hess, So you wanna be a user experience designer • Step 1: Resources http://whitneyhess.com/blog/ 2009/06/30/so-you-wanna-be-a-user-experience- designer-step-1-resources/ • Step 2: Guiding Principles http://whitneyhess.com/blog/ 2009/11/23/so-you-wanna-be-a-user-experience- designer-step-2-guiding-principles/• http://52weeksofux.com• http://uxmyths.com/• http://www.uie.com/brainsparks/• http://alistapart.com/
  15. 15. Restaurant Websites• http://venomousporridge.com/post/389785000/a- conversation-i-have-every-month-or-so• http://neversaidaboutrestaurantwebsites.tumblr.com/
  16. 16. What You Can Learn AboutUX from Dining OutJimmy ChandlerUser Experience Sr Manager, PasteGroup@uxprinciples