Making the most of what we’ve got
why we need an Australian Creative Archive

                    Jessica Coates
       Pr...
The Problem
• the internet makes
  much more possible
• but only if we have
  material to work with
• v h d for Australian...
The Problem
• the internet makes
  much more possible
• but only if we have
  material to work with
• v h d for Australian...
the traditional access model
• on-site access




                                                                        ...
the traditional access model
• on-site access




                                                                        ...
it s
it’s already happening




                         CRICOS No. 00213J
it s
        it’s already happening



it’s still illegal to use most of this material - without going
   through the same...
This is particularly
        p          y
 frustrating when
 the material is in
the public domain




             CRICOS ...
when it’s in
 response to a
specific inquiry




               CRICOS No. 00213J
when
they want
to charge
 you for it




 As is international archival practice, we charge usage
 fees on items that have ...
or when it’s funded and owned by tax payers
(and in the public domain and they want to charge you)




                   ...
why?
         orphaned works
                               under-rating the p
                                          g...
Powerhouse Museum
                                                                                            • identified...
PHM benefits
• 20x increased visitation of




                                                                          h...
don t
                     don’t just believe me
   1. Resources should be made available for                  [To] Foster...
so what should we do?
         Institution                       Sector
• review licensing policies –    • develop policie...
Thanks

                       http://www.cci.edu.au
                          p

         http://www.creativecommons.org....
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Jessica Coates (Creative Commons Clinic, Queensland University of Technology) – 'Making the most of what we’ve got – why we need an Australian Creative Archive’

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The internet, digital recording devices and the ready availability of content production software have together drastically changed the creative landscape, making it easy for anyone, from every-day bedroom experimenters to professionals, to find and reuse content. As a result, linear models of knowledge and cultural production and commercialisation are rapidly being supplanted by more distributed, collaborative, user-generated and open networking models. In this context the ability to create, access and reuse digital content is paramount. Remixing, recycling and online distribution are integral to the digital environment’s creative capacity, and to the economic, educational and cultural benefits that it brings.

Yet Australians have great difficulty gaining access to quality online content about their own culture and history. Unlike countries such as the US and UK, which have led the digital revolution and dominate online content, it is very difficult to locate Australian-specific content online that can be legally and safely viewed and re-used. This paper will follow the Venturous Australia recommendations to put forward an argument for increasing user rights to access and, most importantly, reuse government owned and public domain content held within Australia’s creative archives. Drawing on national and international examples, it will examine the limitations of the current mechanisms for accessing Australian content online and the benefits that could be gained in the fields of education, the creative industries and business innovation from allowing sharing, repurposing, remixing and reinterpretation of our national collections.

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Jessica Coates (Creative Commons Clinic, Queensland University of Technology) – 'Making the most of what we’ve got – why we need an Australian Creative Archive’

  1. 1. Making the most of what we’ve got why we need an Australian Creative Archive Jessica Coates Project Manager, Creative Commons Clinic April 2009 CRICOS No. 00213J
  2. 2. The Problem • the internet makes much more possible • but only if we have material to work with • v h d for Australians hard f A t li to find legal sources of local material for remixing
  3. 3. The Problem • the internet makes much more possible • but only if we have material to work with • v h d for Australians hard f A t li to find legal sources of local material for The S l ti Th Solution reuse • our national collections have the potential to fill this gap • sure t e e a e costs su e there are for digitising etc – but cheaper than creating this material from scratch
  4. 4. the traditional access model • on-site access s/343784334/ provided on a fair /photos/procsilas dealing basis d li b i • ‘access’ charges for www.flickr.com/ off-site access and re-use the material culture exhaus anyone by procsilas, http://w • everything decided case-by-case basis p sts
  5. 5. the traditional access model • on-site access s/343784334/ provided on a fair /photos/procsilas dealing basis d li b i • ‘access’ charges for inefficient, costly, inconsistent www.flickr.com/ off-site access and re-use the material culture exhaus anyone by procsilas, http://w • everything decided case-by-case basis p sts
  6. 6. it s it’s already happening CRICOS No. 00213J
  7. 7. it s it’s already happening it’s still illegal to use most of this material - without going through the same cumbersome clearance processes CRICOS No. 00213J
  8. 8. This is particularly p y frustrating when the material is in the public domain CRICOS No. 00213J
  9. 9. when it’s in response to a specific inquiry CRICOS No. 00213J
  10. 10. when they want to charge you for it As is international archival practice, we charge usage fees on items that have been preserved by us. This, in a very small way is designed to help offset the costs of way, obtaining, copying, preserving and storing the item. CRICOS No. 00213J
  11. 11. or when it’s funded and owned by tax payers (and in the public domain and they want to charge you) CRICOS No. 00213J
  12. 12. why? orphaned works under-rating the p g public domain cost of copyright clearance politics with contributors cost of digitisation risk aversion control protection of revenue streams asset tracking lack f l k of expertise ti CRICOS No. 00213J
  13. 13. Powerhouse Museum • identified ‘easy’ easy • Flickr Commons – material – public initially released 200 domain, new photographs, now acquisitions and over 1500 material owned by PHM • ‘Play’ worksheets available under CC • examined business models, to see when • encouraged CC for OA was appropriate ‘photo of the day’ • teamed with an • collection existing programs descriptions and (educational data under CC workshops) and providers (Flickr) Woman holding decorated bicycle, Phillips Glass Plate Negative Collection, Powerhouse Museum, www.powerhousemuseum.com/ collection/database/collection=Phillips_Glass_Plate_Negative CRICOS No. 00213J
  14. 14. PHM benefits • 20x increased visitation of http: Imag Services, Powe Open Licensing and th Future for Colle ge ://www.archimuse.com/mw2009/pap n material • valuable tagging and comments • promotion erhouse Museum, S he • innovation • research pers/bray/bray.htm ections, Paula Bray Manager Sydney, Australia • community engagement • discoveries ml y, • partnerships • reduced costs for Australian community (particularly promotional + other b ti l th benefits ~ fit schools) neutral effect on sales = net +ve $ • didn’t hurt sales CRICOS No. 00213J
  15. 15. don t don’t just believe me 1. Resources should be made available for [To] Foster creativity in the development, reuse unless th l there i a j tifi bl reason why is justifiable h use and application of the Internet, through they should not. policies that . . . make public sector 2. The reuse of resources should be as information and content, including scientific unconstrained as possible. For example, data, and works of cultural heritage resources should b made available f h ld be d il bl for more widely accessible in digital format. commercial reuse as well as non-commercial - OECD Seoul Declaration reuse wherever possible. 3. The range of permitted uses of resources To the maximum extent practicable, information, should b as wide as possible, f example, h ld be id ibl for l research and content funded by Australian including the right to modify the resource and governments – including national collections – produce derivative works from it. should be made freely available over the internet - Common Information Environment as part of the g p global p public commons. – Venturous Australia Report There is the potential to release huge quantities of information for re-use by As a guiding principle, information produced by innovators in SMEs, the third sector and even public entities in all branches and at all levels big business . . Public information does not business. should be presumed to be available to the public belong to Government, it belongs to the public - UNESCO Policy Guidelines for the Development and on whose behalf government is conducted Promotion of Governmental Public Domain Information - UK Power of Information Taskforce Report CRICOS No. 00213J
  16. 16. so what should we do? Institution Sector • review licensing policies – • develop policies in favour bias towards OA of OA – for all gov • identify ‘easy’ material • joint lobbying strategies – tying t i access i t what’s into h t’ • explore new business hot (broadband, models – eg premium prints education, education clean feed etc) • l k at possible look t ibl • would we have more partnerships with existing success develop a joint services – eg for cost archive? reduction, increased profile CRICOS No. 00213J
  17. 17. Thanks http://www.cci.edu.au p http://www.creativecommons.org.au info@creativecommons.org.au Unless otherwise noted, this slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/. li F if ti htt // ti /li /b /2 5/ / CRICOS No. 00213J

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