Your $27 Report:     FREE--Courtesy of www.listbuilder-101.com    An Insider’s Hints    for building Lists        that wor...
Your $27 Report:                              FREE--Courtesy of www.listbuilder-101.comContentsIntroduction .................
Your $27 Report:               FREE--Courtesy of www.listbuilder-101.comIt doesn’t matter the media of the message.It does...
Your $27 Report:            FREE--Courtesy of www.listbuilder-101.comwe’re about here. Today, it is all about generating l...
Your $27 Report:           FREE--Courtesy of www.listbuilder-101.comThe site visitors join the giveaway as members for fre...
Your $27 Report:          FREE--Courtesy of www.listbuilder-101.comSome of these giveaways get up to 30,000 visitors check...
Your $27 Report:           FREE--Courtesy of www.listbuilder-101.comSolo AdsThe next list building tactic I want to talk a...
Your $27 Report:           FREE--Courtesy of www.listbuilder-101.comfollow up marketing, and that is what email marketing ...
Your $27 Report:           FREE--Courtesy of www.listbuilder-101.com   1. You put together a sales funnel.   2. You do ad ...
Your $27 Report:         FREE--Courtesy of www.listbuilder-101.comFor product creators, you live by your list and you may ...
Your $27 Report:          FREE--Courtesy of www.listbuilder-101.comWell, here is just that kind of business.Think about th...
Your $27 Report:         FREE--Courtesy of www.listbuilder-101.comI know you’ve seen the above every time you use a search...
Your $27 Report:          FREE--Courtesy of www.listbuilder-101.comSo for people who are spending gobs and gobs of money o...
Your $27 Report:          FREE--Courtesy of www.listbuilder-101.comwill be far than opting into your squeeze page.The poin...
Your $27 Report:          FREE--Courtesy of www.listbuilder-101.combonus of yours on their opt-in page. It is really up to...
Your $27 Report:          FREE--Courtesy of www.listbuilder-101.comI’ve mainly generated leads through using Rapid Action ...
Your $27 Report:         FREE--Courtesy of www.listbuilder-101.comPayPal commission affiliate program like the ones I’ve b...
Your $27 Report:           FREE--Courtesy of www.listbuilder-101.comyour list.Here’s the scenario. The first squeeze page ...
Your $27 Report:         FREE--Courtesy of www.listbuilder-101.comYou want to grab the email address here so that everybod...
Your $27 Report:           FREE--Courtesy of www.listbuilder-101.comhow many opt ins you get, how much in sales in commiss...
Your $27 Report:             FREE--Courtesy of www.listbuilder-101.comI actually built my first list of 1,000 subscribers ...
Your $27 Report:         FREE--Courtesy of www.listbuilder-101.comYou can get all three, I believe, in one purchase from R...
Your $27 Report:            FREE--Courtesy of www.listbuilder-101.comYou can add tons per day to your list or more, all on...
Your $27 Report:           FREE--Courtesy of www.listbuilder-101.comIf you have your own affiliate program, you can give a...
Upcoming SlideShare
Loading in …5
×

An Insider's Hints for Building Lists That Work

429 views

Published on

A collection of proven ideas and techniques to create effective mailing lists. Visit: http://www.listbuilder-101.com/

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

An Insider's Hints for Building Lists That Work

  1. 1. Your $27 Report: FREE--Courtesy of www.listbuilder-101.com An Insider’s Hints for building Lists that work. By Anonymous and David Soper www.listbuilder-101.com1|Page
  2. 2. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comContentsIntroduction .............................................................................................................................................................2Public and Private JV Giveaways........................................................................................................................4Solo Ads ..................................................................................................................................................................7Click Banking ..........................................................................................................................................................9Free WSOs .......................................................................................................................................................... 10PPV/CPV List building........................................................................................................................................ 12Bartering For Leads ............................................................................................................................................ 14Your Own Affiliate Program ............................................................................................................................... 15Exit Popups .......................................................................................................................................................... 17Reverse Opt-in Form .......................................................................................................................................... 18Buying Ad Space Direct From Webmasters ................................................................................................... 19Nested Squeeze Page On Blog........................................................................................................................ 20Integrated Cross-Promotions ............................................................................................................................ 22Viral PDF Reports ............................................................................................................................................... 23Affiliate List Cross-Promotions.......................................................................................................................... 24IntroductionThanks for purchasing a copy of this report!In this report are fifteen new and old list building tactics we’ve gathered since 2008 up to andincluding 2012. Many of the same things that we were discovering in 2009 still work today, butsome don’t work as well.We’re only going to share whats working RIGHT NOW.When we do discuss older tactics, we’ll tell you about how well they work RIGHT NOW andhow we are using them TODAY.I’ll tell you which ones have added the most subscribers.Don’t look at this as a written report, look at it as life changing knowledge.2|Page
  3. 3. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comIt doesn’t matter the media of the message.It doesn’t matter if it’s on audio.It doesn’t matter if it’s on video.It doesn’t matter if it’s in a PDF (which it is, of course).List building has been the primary key to internet success over the years.The first thing you need to know: doing business and generating profits depends on aconstant flow of new prospects.Begin by setting a target or goal of something like 250 subscribers per day.You are probably shocked. That’s a lot of subscribers, You may think achieving that goal isgoing to be too expensive.Well, it is true, there are great paid lead sources; but, there are also very good free ones thatyou can use to build your list and generate the 250 subscribers daily.Once you’ve achieved that goal, it then becomes a matter of focusing on converting them.You’ve no doubt heard the expression “rinse and repeat”. It just means doing the list buildingstrategies you are doing over and over and over and experiencing the same outcomes.Converting these leads from prospects to customers is another subject and that’s not what3|Page
  4. 4. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comwe’re about here. Today, it is all about generating leads.Here is a fundamental truth. The highest conversions will come from the people who are thenewest on your list. THE FRESHEST names are the best names.Leads do get stale. The older leads get, the less responsive they become. This is particularlytrue if you are into affiliate marketing.On the other hand, if you’ve created your own original product or you do classes andwebinars, you may find that some of your older subscribers are the most profitablesubscribers. They know you and, if you are marketing high quality information or products,they’ve grown to trust you.As an affiliate, it’s different; you are just a referral agent. You don’t have that retention.That is why I’m starting to create more and more products now, even though I have definitelyprofited over the years as an affiliate.Most of us do start as affiliates. After all, the product owner has to do all the heavy lifting.They have to make the sale, deliver the product, deal with refunds and so on.Since your job is to send quality names to the owner, your focus should be on fresh leads andkeeping your leads coming in on a daily basis.There is something magical about the goal of 250 leads daily. When you realize theconversion rate can range from .05% to 5%, you might only get commissions on just a fewsales per day. With 250 leads a day, you’ll generate sales daily. Nothing is more demoralizingthan checking your account on Clickbank and seeing lots of zero days.Product creators get leads from many other affiliates so their math is quite different fromyours.Let’s go ahead and learn how to get to that magic number.Public and Private JV GiveawaysJason Glover, my favorite guru, turned me on to this.This first approach is Joint Venture giveaways.A giveaway is where a group of contributors come together and offer their gifts to site visitors.4|Page
  5. 5. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comThe site visitors join the giveaway as members for free. They, then, check out the list of freeproducts, select and download a few items.You can participate as a contributor. Here’s how:Simply put, you give a product with a value of $17 to $39 away for free.(Well, not really freebecause the customer has to provide you with a name and email address.)Don’t have a product? Not a problem. The internet is loaded with quality items you can use, ifyou do a little research.Find a giveaway site is relatively simple. For example, you can go to newjvgiveaways.comanytime you want and jump in on any of many JV giveaways.Once you have selected your gift to give away and you’ve signed up as a contributor, thenwhat? First, you have to develop a description of your wonderful free product so people willselect it. Further, your obligation is to promote the giveaway site through emails, ads, bannersor whatever method you choose. All the contributors will be doing the same which meansthousands of people seeking free stuff will be visiting the site.Assuming you have developed an attractive product and written a compelling blurb, lots ofpotential customers will pick your product and give you, in return, their contact info. Theseprograms are very effective since many want to get something of value for FREE!Something new has surfaced since 2011 called the private giveaway.There are a lot of little private giveaways taking place all over the internet.Here’s how they work: You go to contributors you’ve discovered on other giveaway sites andinvite them to start a private JV giveaway with you. You should aim for 5 to 10 people ascontributors in your private giveaway. You close the giveaway and no one else can join as acontributor.The people who are contributors are responsible for generating all the traffic to the giveaway.There is a WordPress plug-in that you can use to host your own private giveaways called WPVenture.Do a search on Google for WP Venture. The program is being sold on the Warrior Forum at aremarkedly low price.Just the fact that I’m pointing you in that direction is pretty valuable. If you’re just starting outand you have no money to spend on ads, participating in giveaways is a really good way tostart. This method works effectively to add that first 10, 50, 100 subscribers to your list fairlyquickly.5|Page
  6. 6. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comSome of these giveaways get up to 30,000 visitors checking their sites out. You will get yourshare of the visitors selecting your enticing product.What happens, of course, is the host of the giveaway will get the most subscribers.They’re putting the giveaway with all the contributors and setting the dates, and then once thegiveaway is live, all the contributors send traffic to the JV giveaway main page, and the host isgoing to get all the visitors onto their list.The prospect or member who just joined will probably see a one-time offer or some kind ofoffer before they get to see all the different gifts available to them (including yours).So when you’re hosting and promoting one of these JV giveaways, you can gather tons ofemail names.Obviously, with some experience, you may want to begin hosting JV giveaways yourself.If you’re just starting out and you don’t have much money to buy traffic, this may beone technique you’ll want to master.The truth is, if you became just a master of one of these methods I am going to show you,you’ll generate all the leads you’ll ever need.Let me say that again.If you become the master of just one of these methods Im going to share with you thenyou will generate all the leads you’ll ever need.So why not do something like JV giveaways?You can do public ones, you can do private ones, and you can host ones and make the realmoney.I’ll be hosting a couple myself and that’s where I generated the most leads.You could generate 10,000 leads in one day, 20,000 leads in one day from contributorsblasting traffic to your own giveaway.So just think about that.Jump headfirst into the world of JV giveaways as a contributor to begin with and one daysoon you may be hosting your own JV giveaways.6|Page
  7. 7. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comSolo AdsThe next list building tactic I want to talk about is solo ads.Solo ads can generate 100s of leads in just a few days.Solo ads are inexpensive, they’re effective and very easy because you don’t have to worryabout landing page quality or paying by the click and following your ads so as not to exceedyour budget. I’ve made that mistake!.What you’re getting is an ad that goes out to a subscriber list, so whenever you buy a solo ad;For example, say you buy a solo ad for $300 for 1,000 clicks to your site, you pay 30 centsper click to your site and you know exactly how many clicks are going to come to your siteand the guy who sends you a solo ad sends an ad out to his email list recommending yourfree gift or your website.In a way, they’re transferring their authority and reputation over to you. This is the mosteffective way of generating traffic right now.A great resource for you to check out for both solo ads and ad swaps is www.safe-swaps.com.If you can afford the investment, this is a very effective for anybody to build a list with qualitynames.The key to profitable solo ads is your sales funnel.As I have said repeatedly (because it bears repeating), you need to have a squeeze page thatthat gives away something.After the person signs up for your list, they are transported to the download page to pick uptheir freebee. Be sure to put an offer to buy whatever product you are promoting on the page.That’s called an upsell.Since you paid to get the names, this is an opportunity to make a few sales and pay for theads. That way you can profit directly even before you even get the subscribers on your list.With many solo ads you won’t necessarily profit up front. However, if you have chosen aproduct that converts well, you will make a profit on the backend over time by sending youroffers to the subscriber list.Many companies are willing to pay a lot of money in advertising upfront and even lose moneyon the front end because they know they’re going to make money on the backend with their7|Page
  8. 8. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comfollow up marketing, and that is what email marketing is all about.Ad SwapsSo let’s move on to ad swaps.Ad swaps are where you send out an ad to your list promoting someone else’s squeeze pageand then someone else does the same for you to their list.So it’s similar to solo ads except for no one is buying anything; you’re just trading ads.Ad swaps are less effective now because everyone discovered ad swaps and starting to do it.As a consequence, too many people are over-mailing their lists with ad swaps.Too many ad swaps inevitably leads to lower response rates from the subscribers.Unfortunately, retention rates are going down, click thru rates are going down, but you can stillgenerate hundred’s of leads per day.The key to profiting from ad swaps is the same key to profiting with solo ads, which isyour sales funnel.So if you’ve got a good sales funnel, you can use it for your ad swaps.Also, ad swaps are a great way to test your sales funnel before you start buying somethinglike solo ads.You’re probably going to get less quality leads from ad swaps than you are solo ads, yet it’sstill a good indication of whether your sales funnel will convert traffic into sales. That’s what’snecessary to profit with ad swaps since you’re not promoting anything that’s going to bemaking money directly for you; you’re promoting someone else’s squeeze page, so you’rerelying on the traffic coming from the JV partner’s list to your sales funnel.Depending on your sales funnel, you can do ad swaps every single day if you want to,become the master of ad swaps and just tweak your sales funnel and have very goodbusiness there.You don’t want to overcomplicate marketing.This kind of thinking is really profitable if you could get super focused.Think about how simple this business is.8|Page
  9. 9. Your $27 Report: FREE--Courtesy of www.listbuilder-101.com 1. You put together a sales funnel. 2. You do ad swaps every day. 3. You test and tweak your sales funnel every day until you’re converting the maximum amount of visitors who land on your page.No matter what anyone says, that in itself is a business. It is a great way to simplify.I have a daily routine. I try to simplify more every day until what I am doing is extremelysimple to implement. Recently, I’ve been doing more solo ads because I’ve found I’m gettingthe best returns from them.With a limited budget, I would start with JV giveaways until I’d generated 100 subscribers orso, then I would move to www.safe-swaps.com and I would start ad swapping.Click BankingThere’s also another thing I would do, if I didn’t have any money and only a small list.If you have a list of 100 people or 1,000 people, you could start doing what’s called clickbanking.It has nothing to do with ClickBank.com. Go to a marketer with a huge list and say, “I will sendyou 100 clicks or some figure you can deliver over the course of this month (clicks meanvisitors), What I’d like you to do is return those clicks in a single mailing after I’m done.”If they agree, they will give you a tracking link to use on all your emails.Work hard to build your traffic to them through that link. When you’re ready to collect on youraccumulated clicks, ask them to deliver on their side of the deal. They will send you as manyas you sent them.This is very similar to ad swaps, as you can see, but I think it is better for small list owners.They can just focus on sending traffic to one big marketer without having to set up all kinds ofad swap deals.This isn’t the best advice for product creators, but for new affiliate marketers it workswonderfully well. You are getting exposure to high quality names and your conversions willreflect that.9|Page
  10. 10. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comFor product creators, you live by your list and you may well benefit more by focusing on paidmethods plus getting affiliates to promote your stuff. That’s my opinion based on experienceand that’s why, of course, you are paying me.Beginning affiliate marketers, usually don’t have a ton of products to promote to their list. It’sall about fresh lead flow, I mentioned in the beginning of this report. The names you’ll receiveas a result of the swap will be fresh (and hopefully eager).Ad swaps and click banking are the mother load of free, fresh lead flow.Free WSOsWSO stands for Warrior Special Offers. And this is another method I’ve been doing since2008 or so. I like to run free WSOs.I give away freebies or gifts, if you would, on the Warrior Forum, Check it out atWarriorForum.com and I give away the quality products on the Warrior Special Offers forumin exchange for opt-ins.Please note: There is a difference in lead quality in the Warrior Forum and the leads you’ll getfrom ad swaps, click banking, and solo ads. Warrior Forum traffic is conditioned to buyinglower priced products.Therefore, your sales funnel is a lot different for free WSOs than it is for ad swaps, clickbanking, or solo ads.The WSO funnels, for one, get a freebie on the squeeze page. The One Time Offer thatfollows is a $10 offer, followed by another $10 OTO and yet another $10 offer.We keep the price at $10 or less because we know they like to buy $10 or less items.With ad swaps, click banking, and solo ads, respondents get the free gift and a $9 offer. Wefollow that with a $97 OTO. Depending on the response we know how to tailor future offers.Selling a $97 product to Warrior Forum members is just not going to happen, unless it is somesort of special turn-key product or a product worth many times the $97 price.The bottom line is respondents are not an homogenous group. There are real differences inthe respondents. Remember, they are people to with their own likes, needs and goals..Previously, you may recall we were talking about how you can make a business just byfocusing on one thing.10 | P a g e
  11. 11. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comWell, here is just that kind of business.Think about this.This is all you need to do is to run free WSOs.Let’s say you have six or seven free WSOs offering six or seven different freebies you’vecreated. You can rotate those on a once a day basis. So, you’re launching a new WSO everyday, but they giveaway one of your six or seven freebies.You can build your list with that method. Your sales funnel will get you close to breaking evenor, perhaps, even making a profit right away on the front end. It’s In the backend from whichyou will make lasting profits.This model works. . . I’ve done this model before.But, you see... I get bored with doing the same thing over and over again so I try differentmodels.I love to simplify things and go at them with a very narrow focus.Today, I might be buying a lot of solo ads and doing what I described in the Solo Ads section.but just months ago, I was buying a lot of free WSOs and trying to get as many leads as Icould with that method.So once you done a particular technique for a while, you learn to tweak it, sharpen the narrowfocus and simplify the process, everything becomes clear and you can make a lot of moneyjust focusing on that specific method .11 | P a g e
  12. 12. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comI know you’ve seen the above every time you use a search engine. There is, however, abetter approach. Read on.PPV/CPV List buildingIt is through something called Pay Per View or Cost Per View advertising. This is a veryeffective way to generate hundreds of leads per day. Sadly, though, these ads are not free.Still, one of my friends uses this approach and generates around 1,000 leads a day.Personally, we’ve only generated 25 leads or so per day doing this. But, that’s happening onautopilot with very little involvement from us. And, after all, As I mentioned before, each nameis worth $1 per month, so $25 times 30 days is $750 per month. Not too bad for a hands-freesystem.Obviously, since dollars are involved, companies spring up to help you. One we like isleadimpact.com and check out their demo video.These ads are more like a pop up. You’re paying for these ads to pop up on people’s sites,and it’s run by Google. It is software based.You can put your ad on any URL on the internet as long as the user has the software installedon their computer.So this allows you to bid on different URL’s online.You can see how this could be popular and profitable?Because you could even bid on your competitor’s URL’s.You could bid on so many different URL’s it’s not even funny.12 | P a g e
  13. 13. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comSo for people who are spending gobs and gobs of money on PPC, you can take those URL’sthey’re using for their landing pages, plug it into lead impact and be bidding for ad space forthose URL’s through the software.One place to learn more about PPV and CPV is cpvden.com.It can be a nice little lead flow generator that’s different from the other lead flow sources youmight be generating leads from right now.You can generate tons and tons of traffic for a lot less money with this method, but the trafficwon’t be as responsive because they didn’t click thru to your ad.Because they didn’t click through to your ad, it’s kind of like an annoying pop up that comes intheir face but it’s all legal and they know they’re getting pop ups in exchange for using thesoftware that they’re using.It’s an agreement they made before downloading the software they’re using on theircomputer.A company, like leadimpact.com, will say, “You can use this software, which has huge value inexchange for being able to run an ad on your computer 5 times per day.”So instead of charging for the software each month, they get the software for free, but theyhave to see ads and this is where your ads can get in front of their face.You can get in front of millions of people for .017 cents each time your ad is shown; that’s afraction of a penny.But like I said with other techniques you might get a high opt-in rate on your squeeze page ofas such as 10%. For some ad sources, 10% is very good.However, on some ad sources, 10% is horrible.For some ad sources, like solo ads, for example, 30% is very good. It might even be as muchas 60%.But with PPV advertising, 1-2% could be good, just depending on how much money you’respending, how much money you’re making up front and how much money you’re making onthe backend.But, keep in mind, because you can get traffic so cheap, it doesn’t mean that traffic is createdequal to other techniques.Because visitors haven’t clicked through any targeted advertising, the traffic responsiveness13 | P a g e
  14. 14. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comwill be far than opting into your squeeze page.The point is... all that matters is your ROI, not your opt-in rate... because your opt-in rate isalways going to be different depending on where your traffic source.Bartering For LeadsBartering for leads is a really great way to generate the highest quality leads you cangenerate besides having your own product and having an affiliate program.In actuality, it is almost the same or identical to that, except for you are NOT selling your ownproduct.Heres how it works...Go to an online marketer, bigger than you, who does product launches.You could just go to someone who does WSOs.If they do WSOs often, you can say this, “I’ll do customer service for your launch,” or “I’ll writethe sales page for your launch,” or “I’ll create bonuses for your launch,” or “I’ll help create theproducts for your launch,” or “I’ll help create buzz using social media for your launch,” or “I’llhelp get JV’s on board for your launch” or, “I’ll do (something) for your launch in exchange forleads.”So you’re not asking for money, you’re asking for leads.You’re not asking for them to export leads to you; you are asking them to place some kind of14 | P a g e
  15. 15. Your $27 Report: FREE--Courtesy of www.listbuilder-101.combonus of yours on their opt-in page. It is really up to their customer to decide to sign up withyou, as well.On one of my barters, the list owner had placed several of his bonuses on the sign-up page. Iwas able to included a couple of my offerings with his.Of course, on the download page there was a link to my squeeze page to collect mypromoted bonuses. On the page after the squeeze page was the download page for thebonuses.I didn’t send them through any kind of sales funnel, but the thing is, you get a list of red-hotbuyers when you do this.I’m talking about scorching hot buyers.The first week being on his list, I was sure to use my highest converting product. I can’temphasize enough how valuable those visitors are, (you have gained their trust by coat-tailingon the reputation of the big guy, so they will be responsive).I used products for which I had Private Label Rights. Something to think about.How do these methods work?Three of tactics we’ve already mentioned worked superbly!! 1. Solo ads; 2. Ad swapsand 3. Click banking.And, I did click banking on a big scale.Bartering for leads was another huge, huge tactic that I’ve done before, but it does requiremore work and a network of contacts.That’s probably why I am not doing much of it these days, but it does work like a charm.It is an evergreen tactic. It’s not going anywhere and It will always be effective.I like it because it doesn’t rely on Google and as I’m sure you know Google marches to theirown drummer. They can change what they are doing overnight and you can be out ofbusiness just that quickly.Your Own Affiliate ProgramAnother way to generate red-hot quality leads is by having your own affiliate program.15 | P a g e
  16. 16. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comI’ve mainly generated leads through using Rapid Action Profits.A lot of people in recent days have moved on to other scripts, such as Warriorplus.com, WSOPro or JVZoo.com or DigiResults.com, but I like trusty old Rapid Action Profits.It may cost $197, whereas I bought it for something like $297.It’s always being updated so it’s not out of date with technology or anything, but the reasonwhy I like Rapid Action Profits over any other is two-fold.I paid a one-time-only fee to own it and I use it over and over and over.On some other sites, you may not have an upfront fee, but they take out fees for every saleyou make so you end up paying a lot more than you would pay with that one-time fee toRapidActionProfits.com.With WSO Pro, for example, you pay a fee every time you want to start a WSO with it.Since I intend to repeat successful programs, it just makes economic sense to pay once andbe done with it.This is just my personal opinion and preference.What I’m about to tell you with Rapid Action Profits vs. the other solutions is fundamental.With Rapid Action Profits, you have complete control.Once you show people your affiliate program, their only option is to promote you.This is critical. Whenever I launch a product on Rapid Action Products, at the bottom of thescreen I have a statement saying, “Affiliates make 100% commissions.”They click and sign up for my affiliate program through Rapid Action Profits.They, now, can get their link and begin selling the product.Should I use the other programs, and I put a link at the bottom saying, “Sign up here topromote my product,” they go to some affiliate network, and quite possibly end up promotingsome other product.In fact, they could get lost trying in the sea of products trying to find mine; they give up andnot promote any product at all.Another important consideration: The best kind of affiliate program is to have an instant16 | P a g e
  17. 17. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comPayPal commission affiliate program like the ones I’ve been talking about.You can also use something like ClickBank, but they don’t permit you to pay 100%commissions.With these other programs, you can give away 100% commissions, which is really attractiveon the front end to affiliates, and then you can give 50% commission on the one-time offer, forexample.You’re making money off sales, but you are attracting affiliates that you don’t have to ethicallybribe to promote for you.When you’re giving away 100% commissions, in my mind, you’re not going to owe anything tothe affiliates for promoting you because you already paid 100% commissions.And, remember, those leads you get right away are going to be red-hot leads.Exit PopupsAn exit pop up script will add about 10% opt-in rate to any website.You’ve probably seen these and, I grant you, they’re pretty annoying.You can get one at exitsplash.com.Here’s how they work! When someone tries to leave your page, a pop up appears that says,“Heres a quick chance to get this freebie,” or whatever ad you want there.Depending on how aggressive you want to be, you can have multiple exit pop ups that lead todifferent squeeze pages.I did an aggressive launch with a marketer by bartering for leads. I decided it would probablybe most profitable to do a squeeze page for a single offer that pops up once.If the potential customer doesn’t take that offer, have a squeeze page that pops up for anotheroffer.If they don’t take that offer then another squeeze will pop up for another offer.So it will be three squeeze pages popping up in a row for different offers.A real pain for the visitor but you will be surprised at how many leads get added onto17 | P a g e
  18. 18. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comyour list.Here’s the scenario. The first squeeze page pops up and you get 10% opt-in rate on that; Youjust got 10% of the traffic to sign up on your list.But if the visitor chooses NOT to take that offer, another offer pops up. Say you get 7% onthat popup, well, that’s an extra 7% added to your list!And, if the visitor still doesn’t take that particular offer, another offer pops up. Maybe 5% op-into that offer. All together you’ve got 22% more people signing up for your list.Wow, that’s almost as good as a decent converting squeeze page.Would I risk annoying the freebee seeker to add additional 22% to my list? You bet, Iwould.Sadly, like many ideas, exit pop ups are getting less effective over time because they’ve beenused and abused so much.Its similar to “ad blindness.”What’s next? Experienced marketers will likely stop using exit pop ups for a while. After sometime passes, they will start using them again and they will be just as effective as they werebefore.You’ll notice certain tactics will be working well, but, after a while, they stop working as well.Consequently, people stop using them. Later, someone starts using them again and talkingabout how profitable it is to use it and then everyone all of a sudden is using it again. Timingand a sense of what is working in the marketplace is very important.Reverse Opt-in FormAnother way sign up an additional 10% to your list is by using a reverse opt-in form.This is where someone clicks on the “Add to Cart” button or an “Order Now” button and thenyou have a page between your sales page and your order form.That in between page will be a Step 1 of 2 order confirmation form.So at the top is will say, “Step 1 of 2 Order Confirmation,” then they’ll have to put in their emailaddress to continue.18 | P a g e
  19. 19. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comYou want to grab the email address here so that everybody who buys your product is put on aspecial buyer’s list.Also, many of the people who bail and don’t buy do complete the form. These are very highquality subscribers to have on your list. Quite a few people who will buy, but for some reasoncan’t buy the day they received the offer.You can see how all these leads will add up if you’re promoting to a squeeze page or a salespage.That’s something to think about because when you have all these affiliates hammering yourpage, a lot of their traffic might not want to buy the product that you have, but there will bepeople who buy products that you may be able to sell later.Because if you’re getting 22% opt in rates from doing exit pop ups and you’re getting 10%from doing reverse opt in forms, you are generating an extra 33% of people to your subscriberlist during a launch. And that’s not bad!Buying Ad Space Direct From WebmastersLet’s talk a bit about buying ad space directly from webmasters.This can be done easily by going to different webmasters who have forums in your market,and asking how much it would cost to run an ad at the top of their page.First of all, ask “How much is your AdSense ad making you on a daily basis?”Chances are you’re going to have more money to spend than they’re currently making on thead from AdSense.For example, they say, “Well I’m generating 200 people to my site every day, but I’m onlymaking $3.00 in AdSense per day.”Let’s assume you had an ad that has a 10% click thru rate, you can send those people to yourpage for the same amount of money. Tell the webmaster you want to take a test run on theirpage by advertising your ad in place of their Google ad.Pay them by PayPal and with an offer like this, “Will you run this ad one day and we’ll seehow much money I make,” and you pay him $5 instead of the $3.00 he would have madefrom AdSense.You get a chance to see what happens when you run your ad on their site for that day. See19 | P a g e
  20. 20. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comhow many opt ins you get, how much in sales in commissions you did you make from yoursales funnel, and determine whether it’s profitable or not.If it’s profitable, go back to the webmaster and offer to rent that ad space from him for amonth, for x amount of dollars,” or whatever is equivalent to $5.00 a day.You can grow this idea easily.Go to some real busy forum, for example, and do the same thing –(were talking about biggernumbers here). I might cost you $50 for a one day test.Assuming positive and profitable results, expand the program. Just rinse and repeat.That’s traffic you don’t have to touch.That’s just autopilot traffic hitting your page.You can run it on a weekly basis or whatever basis you can afford. These webmasters want tomake more money on their sites and you are willing to pay them more than Google. They’remaking piss poor profits from AdSense.Actually, in the internet marketing space, WarriorForum.com has an option to run an ad at thetop of the forum for $100 a day. They run something like eight different spaces a day so yourswould rotate with seven different advertisers.If you are in the internet marketing niche, that’s a very good way place to test.Why not test an ad and see how internet marketers respond before you go and promotesomething on the broader market. Run a $100 ad and see what happens.Chances are you might get at least 100 clicks of traffic, or even 50 to 100 opt-ins.If you just make one sale @ $100 you’ll break even.You never know. You never know until you try.What I like about this particular media buying approach; it’s very easy traffic you don’t have towork hard to get, you only need to monitor your metrics.Nested Squeeze Page On BlogHere’s a tactic for generating a lot of leads from a blog.20 | P a g e
  21. 21. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comI actually built my first list of 1,000 subscribers this way in the guitar niche before I even gotinto the broader internet marketing niche.It’s so easy.Maybe your blog is generating 100, 200, 300 visitors per day because you’re cranking qualitycontent out on a daily basis.Even if you don’t try to target certain keywords on your site, it’s pretty easy to start generating200 to 300 visitors per day just by cranking out good content and ranking it for long tail searchterms without even trying to.Here’s what you do: Take your squeeze page, and nest it at the top and center of the blog.So, before the visitor actually sees the blog, they see your squeeze page.You can nest it up there using an image and an opt in box, if you want.You’ll be surprised at the opt-in rate you can get from that.Let’s say your site isn’t really very interactive; it’s really difficult to get a site with a lot ofinteractivity.Perhaps, your site just has a lot of traffic coming to it and doesn’t really have peopleinteracting. That doesn’t matter with your squeeze page up front.One of the best ways to generate leads form a blog is to nest a squeeze page front andcenter.Another way is by using Robert Plank’s WordPress Plug-Ins.One is called Action Opt-In.This is where you can put an opt-in bar on your side bar that you go opt-in to.Once they opt-in to it, the form will disappear and say, “Thanks for subscribing,” and keep thepeople on the blog they’re on.One is Action Pop-Up, which is a fade in window that fades into your site and asks for the opt-in there in exchange for a freebie or whatever you’re offering.The other is Action Comments, which is where if someone comments on your blog, theycheck a check box and it automatically subscribes them to your list.21 | P a g e
  22. 22. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comYou can get all three, I believe, in one purchase from Robert Plank if you go toActionoptin.com or search on Google for Action Opt-In and you’ll probably find it.He’s always updating that.Integrated Cross-PromotionsThe next way I want to talk about is using integrated cross-promotions.I think Mark Joyner coined the term integrated marketing.Well integrated cross-promotions are different kinds of cross promos that you have with yourjoint venture partners other than ad swaps, click banking, or anything like JV giveaways.These are different because these are integrated into your marketing on autopilot.What does that mean? Here’s an example, you might have a banner on your download pagethat leads to one of your JV partner’s squeeze pages and they have the same for you on theirdownload page.That would be an example of an integrated cross- promotion.So instead of monetizing that part of your download page with an offer, what you’ll do is do anintegrated cross-promotion with one of your joint venture partners.Another way is to cross promote your joint venture partner in your follow up series.In your email follow up series, maybe your fifth email in the follow up series will promote theirsqueeze page and their fifth email in their follow up series will promote your squeeze page.Another way is through P.S.’s of your emails that you send out.So when you’re sending out an email to your list, you can make a deal with one of your jointventure partners to always promote their squeeze page in their P.S. and they have to do thesame for you.That’s another way to do it.Think about the power of integrated cross-promotion.You’re generating subscribers on autopilot by doing this.22 | P a g e
  23. 23. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comYou can add tons per day to your list or more, all on autopilot, by doing this with a set of jointventure partners or with just one. But just think about this; let’s say you have 10 joint venturepartners and you’re going to do integrated joint venture cross-promotions with your follow upseries of emails.Say all 10 of you in all 10 of your first follow up series emails, promote each other, visitorswould be flying all over the place and going onto your list if you do that.Viral PDF ReportsThe next tactic I want to talk about is using viral PDF reports.Write a little report 2 to 5 pages long. It needs to be rock solid in its content; it’s going to be afree report anyway, and you create a PDF report out of it. Inside the PDF report, make it clearthe report is free to distribute.Of course, at the end of your PDF report, you put a link leading to your squeeze page. Youmight even place an entire ad leading to your squeeze page.Other people started using my free PDF reports with which to build their lists.So they would give my l reports away on their squeeze pages and I would end up with thesubscribers who actually read the report and clicked thru at the end.The ones who do that end up being some of the highest quality leads you can get becausethey’ve just read one of your reports, and they clicked through at the end to get your freebie,and you’ve got them on your list.If you’re not sure how to do this, you can go to OpenOffice online. You can just type intoGoogle, “OpenOffice” and download OpenOffice Writer.Open the program and write your report.It’s kind of like Microsoft Word, but it is free.When you are satisfied with your report, just “File” and export as a PDF.Once you do that, you have a PDF you can give away, and with clickable links inside the PDFyou’ll have a viral report.It’s a little different than rebrandable reports.23 | P a g e
  24. 24. Your $27 Report: FREE--Courtesy of www.listbuilder-101.comIf you have your own affiliate program, you can give affiliates a way to give cool content totheir list and to promote you at the same time by offering a viral brandable rewritable report.This is a little bit different, a little more simplistic, and, if you give enough of these reportsaway, you find them showing up all over the place and generating new leads from all over.Affiliate List Cross-PromotionsThe final thing I want to tell you about list building is using affiliate list cross-promotions.This, too, is very simple.Assume you have your own offer on Rapid Action Profits and you’ve developed a list ofaffiliates promoting your products.Here’s what you do. Go to other product owners who have affiliate lists and say, “I will tell myaffiliate list about your affiliate program if you do the same for yours.”You might pick up some really good affiliates like that.As you add affiliates, that means more traffic heading into your paid offer, which means morepeople on your list of high quality.This is one of those tactics that kind of make you want to slap yourself in the head.Well, we’ve reached the end of our report. If you can’t make your $27 back with these ideasand recommendations, you may want to rethink what you are doing! Good luck!24 | P a g e

×