Integrated Marketing Communications and Sales Strategies


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How to search for peer-reviewed articles and books and conference papers and e-books and e-journals using library databases, online catalogs and directories.

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  • We need to know this:
    (1) Use databases to find peer reviewed articles (2) Request full text articles from abstracts and have them delivered to your email(3) Find books using the online catalog and request delivery to Regents Center Library (4) Use Web 2.0 effectively for class assignments and literature searches (5) Use Google Scholar from the list of library databases (6) Find academic articles using Search Engines
  • Integrated Marketing Communications and Sales Strategies

    1. 1. Integrated Marketing Communications and Sales Strategies Database Research Lissa Lord 02-06-14
    2. 2. Dissertation Research Blog 2
    3. 3. We need to know this: (1)Find articles using databases (found in subject guides and at the bottom of the Libraries’ homepage – (2)How to request full text articles if we find only abstracts ( WebRetrieve) (3)How to use Google Scholar from the list of library databases (4)How to use the online catalog to find books and request delivery to Edwards Campus 3
    4. 4. Good starting point.
    5. 5. Marketing Communication is searched in General Business Sources 5
    6. 6. 6
    7. 7. g okin lo u’re o find yo hat d like t w ir g une t you’ k tos ee lo lfindha rno yw ’r’ y yuu ke o t oo iexatct a en Wh h ear’chl e w ou d ur , y ot s fhat s or ’re n ctly w ou e n y ch e x a Wh ear s for,
    8. 8. Limit the results by Peer reviewed journals and Date
    9. 9. Link
    10. 10. For full-text
    11. 11. Searched again in this database
    12. 12. What we’ve done: Looked at two databases: ABI/INFORM and Communication & Mass Media We can now find these using the alphabetical listing for databases on the Libraries’ homepage at: And, more are listed on the handout: Databases and More Now, take a quick look at Google Scholar from the Libraries’ list of databases
    13. 13. How to get this book?
    14. 14. Edwards Campus
    15. 15. Does the Library have e-Journals?
    16. 16. journal of integrated marketing communications
    17. 17. E-Books?
    18. 18. Ask the Librarian Lissa Lord