1.
WEIGHING THE IMPACT
OF GREAT DESIGN
LIS HUBERT
ELISABETHHUBERT.COM
@LISHUBERT

2.
STORY TIME
* this image isn’t mine. I got if off Google Images and forgot to note the source. Please don’t sue me.

3.
* Image from http://images-cdn.moviepilot.com/

4.
* from Tom Mrazek on Flickr

5.
BACK IN THE DAY(s)
(when I was young… I’m not a kid anymore*)
* AHMAD, 1994 - If you don’t know the reference, that’s ok, just pay attention to the speaker now

6.
2005 - 0.939 Billion Internet
users worldwide
2015 - 3.2 Billion Internet users
worldwide
2005 - 0.0466 Billion smart
phone users worldwide
* from Google Images
2015 - 1.8 Billion smart phone
users world wide

7.
INTERLUDE

8.
* Via Part III: The Impact of Mobile Phones on People’s Lives, Aaron Smith

9.
* Image from The Odessey Online

10.
* Image from https://www.theodysseyonline.com/your-phone* Image from Kindness Blog

11.
* Image from The Odessey Online

12.
“We’re turning into
Zombies walking
around because we’re
so glued to our
screens.”
* Listener quote from Note to Self Podcast, ‘On Wexting and Other Woes Dear Prudence’

13.
HABIT FORMING DESIGN
Noun
Any design aimed at
triggering the user to
complete an action or task in
an unconscious, unaware
state.

14.
* Tristan Harris on Medium

15.
Hijack 1 - If you control the
menu, you control the choices
* Tristan Harris on Medium

16.
Hijack 5 - Social Reciprocity
(Tit-for-tat)
Hijack 3 - Fear or Missing
Something Important (FOMSI)
Hijack 4 - Social Approval
* Tristan Harris on Medium

17.
Hijack 6 - Bottomless bowls,
Infinite Feeds, and Autoplay
Hijack 7 - Instant Interruption vs.
“Respectful Delivery”
* Tristan Harris on Medium

18.
Hijack 8 - Bundling Your
(business) Reasons with Their
(user) Reasons
* Tristan Harris on Medium

19.
* Image from Erik Flowers

20.
MY WORK IS AIMED AT
TAKING UP PEOPLE’S TIME.

21.
HOLD UP (hey)… ISN’T
THE USER
RESPONSIBLE TOO?

22.
* Article from Fast Company

23.
DANG… THIS IS
DEPRESSING!

24.
THERE IS HOPE!

25.
LOOK UP EXAMPLE
LOOK UP
* http://look-up.launchrock.com/

26.
* Article from Mashable
“SPACE OUT”

27.
* Get the book at A Book Apart

28.
* Get the book at O'Reilly

29.
* Perka app
PERKA

30.
HOW I’M TRYING TO
STOP CREATING
ZOMBIES

31.
OTHER IDEAS …

32.
THANK
YOU.
LIS HUBERT
ELISABETHHUBERT.COM
@LISHUBERT

33.
LET ME ASK YOU
SOME QUESTIONS

34.
WHAT CAN WE
DO?

35.
HOW AM I (YOU)
RESPONSIBLE?

36.
IS WHAT WE ARE
DOING OK?