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Learn the Business Behind the IA Business

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A talk about understanding Business in order to be a better IA. From the 2012 IA Summit in New Orleans & NYC IxDA Redux 2012

Published in: Design, Technology, Travel
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Learn the Business Behind the IA Business

  1. 1. It’s Time to Learn theBusiness Behind Our Business NYC IxDA Redux - April 21, 2012
  2. 2. Lis Hubert UX Consultant @lishubert www.elisabethhubert.comNYC IxDA Redux @lishubert April 21, 2012
  3. 3. NYC IxDA Redux @lishubert April 21, 2012
  4. 4. Flow Diagrams Usability Users Needs Sitemaps Personas Card Sorting ConceptingNYC IxDA Redux @lishubert April 21, 2012
  5. 5. Flow Diagrams Scope Budget Usability Vendors Terms Users Needs Contracts Sitemaps ROI Personas Cost Benefit Card Sorting Sponsor Risks Concepting SOWsNYC IxDA Redux @lishubert April 21, 2012
  6. 6. NYC IxDA Redux @lishubert April 21, 2012
  7. 7. NYC IxDA Redux @lishubert April 21, 2012
  8. 8. Personas! Concepting! Sketching!NYC IxDA Redux @lishubert April 21, 2012
  9. 9. NYC IxDA Redux @lishubert April 21, 2012
  10. 10. Sitemaps Flow Diagrams Standards Patterns Users Usability Card Sorting Personas Guidelines Expert Reviews ConceptingNYC IxDA Redux @lishubert April 21, 2012
  11. 11. NYC IxDA Redux @lishubert April 21, 2012
  12. 12. The UserNYC IxDA Redux @lishubert April 21, 2012
  13. 13. User Needs + Business Needs + Tech ComplexitiesNYC IxDA Redux @lishubert April 21, 2012
  14. 14. NYC IxDA Redux @lishubert April 21, 2012
  15. 15. RevisionsNYC IxDA Redux @lishubert April 21, 2012
  16. 16. Revisions Business vs. UserNYC IxDA Redux @lishubert April 21, 2012
  17. 17. Revisions Business vs. User Respect for IANYC IxDA Redux @lishubert April 21, 2012
  18. 18. Revisions Business vs. User Respect for IA YouNYC IxDA Redux @lishubert April 21, 2012
  19. 19. NYC IxDA Redux @lishubert April 21, 2012
  20. 20. NYC IxDA Redux @lishubert April 21, 2012
  21. 21. NYC IxDA Redux @lishubert April 21, 2012
  22. 22. The SeatNYC IxDA Redux @lishubert April 21, 2012
  23. 23. NYC IxDA Redux @lishubert April 21, 2012
  24. 24. NYC IxDA Redux @lishubert April 21, 2012
  25. 25. Increase Revenue Increasing conversion rate of form Decrease Costs Moving sales online vs. phoneNYC IxDA Redux @lishubert April 21, 2012
  26. 26. NYC IxDA Redux @lishubert April 21, 2012
  27. 27. NYC IxDA Redux @lishubert April 21, 2012
  28. 28. NYC IxDA Redux @lishubert April 21, 2012
  29. 29. NYC IxDA Redux @lishubert April 21, 2012
  30. 30. NYC IxDA Redux @lishubert April 21, 2012
  31. 31. NYC IxDA Redux @lishubert April 21, 2012
  32. 32. Step 1NYC IxDA Redux @lishubert April 21, 2012
  33. 33. Step 2NYC IxDA Redux @lishubert April 21, 2012
  34. 34. Step 3NYC IxDA Redux @lishubert April 21, 2012
  35. 35. Who is funding the project?NYC IxDA Redux @lishubert April 21, 2012
  36. 36. What are their project goals?NYC IxDA Redux @lishubert April 21, 2012
  37. 37. Why these goals?How do they impact the business or product?NYC IxDA Redux @lishubert April 21, 2012
  38. 38. Business Needs Who is funding the project? What are their project goals?Why these goals? How do they impact the business or product?NYC IxDA Redux @lishubert April 21, 2012
  39. 39. ProjectNYC IxDA Redux @lishubert April 21, 2012
  40. 40. Who in the company has the biggest budget, and why?NYC IxDA Redux @lishubert April 21, 2012
  41. 41. Why aren’t other groups engaging IA & design?NYC IxDA Redux @lishubert April 21, 2012
  42. 42. What are company interests forinnovation and development this year?NYC IxDA Redux @lishubert April 21, 2012
  43. 43. How much value does IA and design bring in?NYC IxDA Redux @lishubert April 21, 2012
  44. 44. How much of that $$ goes back into IA?NYC IxDA Redux @lishubert April 21, 2012
  45. 45. NYC IxDA Redux @lishubert April 21, 2012
  46. 46. User Business &NYC IxDA Redux @lishubert April 21, 2012
  47. 47. RevisionsNYC IxDA Redux @lishubert April 21, 2012
  48. 48. Revisions Business vs. UserNYC IxDA Redux @lishubert April 21, 2012
  49. 49. Revisions Business vs. User Respect for IANYC IxDA Redux @lishubert April 21, 2012
  50. 50. Revisions Business vs. User Respect for IA YouNYC IxDA Redux @lishubert April 21, 2012
  51. 51. NYC IxDA Redux @lishubert April 21, 2012
  52. 52. NYC IxDA Redux @lishubert April 21, 2012
  53. 53. The SeatNYC IxDA Redux @lishubert April 21, 2012
  54. 54. RecapNYC IxDA Redux @lishubert April 21, 2012
  55. 55. NYC IxDA Redux @lishubert April 21, 2012
  56. 56. Problems 1. IA solutions not holistic 2. Lack of credibilityNYC IxDA Redux @lishubert April 21, 2012
  57. 57. Solutions Learn Project money flow! 1. Admit 2. Figure out Sources 3. Be a SpongeNYC IxDA Redux @lishubert April 21, 2012
  58. 58. NYC IxDA Redux @lishubert April 21, 2012
  59. 59. NYC IxDA Redux @lishubert April 21, 2012
  60. 60. NYC IxDA Redux @lishubert April 21, 2012
  61. 61. NYC IxDA Redux @lishubert April 21, 2012
  62. 62. “To become more than what we are, we have to learn more than what we know.”NYC IxDA Redux @lishubert April 21, 2012
  63. 63. NYC IxDA Redux @lishubert April 21, 2012
  64. 64. Thanks!! @lishubertNYC IxDA Redux @lishubert April 21, 2012

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