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Engagement Through Content Strategy: A Story

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A discussion about using narrative structure while doing content strategy to yield higher user engagement with products and services

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Engagement Through Content Strategy: A Story

  1. 1. ENGAGEMENT THROUGH CONTENT STRATEGY A STORY LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
  2. 2. ENGAGEMENT THROUGH CONTENT STRATEGY A STORY LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
  3. 3. HELLO.
  4. 4. CONTENT STRATEGY ONE WAY TO ENGAGE PEOPLE
  5. 5. WHAT IF?
  6. 6. ONCE UPON A TIME…
  7. 7. “NO STORY LIVES UNLESS SOMEONE WANTS TO LISTEN.” ~ J.K. ROWLING
  8. 8. ENGAGEMENT Give Thy Thoughts No Tongue by Josh McGinn on Flickr
  9. 9. THANK YOU. LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM

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