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ENGAGEMENT 
THROUGH CONTENT 
STRATEGY 
A STORY 
LIS HUBERT 
@LISHUBERT 
ELISABETHHUBERT.COM
ENGAGEMENT 
THROUGH CONTENT 
STRATEGY 
A STORY 
LIS HUBERT 
@LISHUBERT 
ELISABETHHUBERT.COM
HELLO.
CONTENT STRATEGY 
ONE WAY TO ENGAGE PEOPLE
WHAT IF?
ONCE UPON A 
TIME…
“NO STORY LIVES 
UNLESS SOMEONE 
WANTS TO 
LISTEN.” 
~ J.K. ROWLING
ENGAGEMENT 
Give Thy Thoughts No Tongue by Josh McGinn on Flickr
THANK YOU. 
LIS HUBERT 
@LISHUBERT 
ELISABETHHUBERT.COM
Engagement Through Content Strategy: A Story
Engagement Through Content Strategy: A Story
Engagement Through Content Strategy: A Story
Engagement Through Content Strategy: A Story
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Engagement Through Content Strategy: A Story

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A discussion about using narrative structure while doing content strategy to yield higher user engagement with products and services

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Engagement Through Content Strategy: A Story

  1. 1. ENGAGEMENT THROUGH CONTENT STRATEGY A STORY LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
  2. 2. ENGAGEMENT THROUGH CONTENT STRATEGY A STORY LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
  3. 3. HELLO.
  4. 4. CONTENT STRATEGY ONE WAY TO ENGAGE PEOPLE
  5. 5. WHAT IF?
  6. 6. ONCE UPON A TIME…
  7. 7. “NO STORY LIVES UNLESS SOMEONE WANTS TO LISTEN.” ~ J.K. ROWLING
  8. 8. ENGAGEMENT Give Thy Thoughts No Tongue by Josh McGinn on Flickr
  9. 9. THANK YOU. LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM

A discussion about using narrative structure while doing content strategy to yield higher user engagement with products and services

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