The self in a world of media Bolter and Grusin: Remediation
Bolter & Grusin• We are remediated• We employ media as vehicles for defining both personal and cultural identity.
Slogan of P3 (Danish National Radio)• That which you listen to, is you• ”Det man hører, er man selv”• A paraphrase of a childrens mocking: – That which you say other people are, you are – ”Det man siger, er man selv”• Point is: You become your media while you are using it – but you are also different from it
Two logics of remediation• Immediacy – classical holywood
To logics of remediation in experiencing media• The immersed self (lost in the media – WOW, virtual reality)• The networked self is constantly making and breaking connections – always aware of being present in several media at the same time
Art is about feeling present• Quotes Cavell:• Art has always shown our presence• – our presence to the world, rather than the world’s presence to us• A photograph guarantees our being-alive
Alberti’s window• We see and understand the world through converting it to something that is presented for us• Through frames
And againThe picture frame separates the viewer from theworld, but at the same time alows the viewing
1. Passing through the frame into the respresented world (Virtual reality) 2 12. Objects coming through the frame and surrounding the user (ubiquitos computing, and hypermedia) – The subject stays where she is, and instead the objects of representation come to her
Modernism• Can be viewed as an immediacy strategy• Point of modernistic design is to take everything away, that might disturbe the message• ”Perfection is attained, not when there is nothing more to add, but when there is nothing more to take away” – Antoine de Saint-Exupéry
Adrian Frutiger• If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page… When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
Dekonstructivism• Can be viewed as an hypermediacy strategy• Point of deconstructivistic design is show the that it is designed• An electrician isn’t an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That’s our job. – Neville Brody
Postmodernism– Deconstructive typography challenges the traditional opposition between seeing and reading by treating the surface as both theoretical content and sensual form, as both text and texture. Rather than deliver information the reader is provoked to work to uncover the message.– “…..addressing a genre, a tradition, but so as to expand it, blow it open, spread it out, open its borders to its own hidden selves.”“Aesthetic of the fault”
Exercise• Create a representation of the person sitting next to you in class• Google him/her• Depict his hypermediated self in a collage, where you use images to tell where you find him/her• This depiction can be used for his/her portfolio, eventually