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Negócio Mary Kay

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Negócio Mary Kay

  1. 2. <ul><li>Fundada em 1963; </li></ul><ul><li>Presente em mais de 35 países; </li></ul><ul><li>Preço competitivo com as marcas nacionais; </li></ul><ul><li>Marca mais vendida nos EUA ; </li></ul><ul><li>Uma das 100 melhores empresas do mundo para se trabalhar. </li></ul>
  2. 3. O Mercado da Beleza no Brasil <ul><li>2º Mercado mundial em cirurgia estética. </li></ul><ul><li>3º Mercado mundial em consumo de cosméticos. </li></ul><ul><li>70% dos Consumidores são Mulheres </li></ul><ul><li>30% dos Consumidores são Homens </li></ul><ul><li>(Os homens a 5 anos atrás representavam 5% do mercado) </li></ul><ul><li>* Fonte: Sociedade Brasileira de Medicina Estética </li></ul>
  3. 4. A Mary Kay respalda os produtos vendidos através de Consultoras de Beleza Independentes com uma garantia de 100% de satisfação. COMPROMISSO MARY KAY
  4. 5. <ul><ul><li>Vendas de produtos </li></ul></ul><ul><ul><li>Bônus de formação de equipe (diretas) </li></ul></ul><ul><ul><li>Bônus de Liderança (indiretas) </li></ul></ul><ul><ul><li>Bônus de volume de vendas </li></ul></ul><ul><li>4 avenidas de ganhos: </li></ul>
  5. 6. <ul><li>1ª Avenida: Vendas de produtos: </li></ul><ul><ul><li>Ganho de até 67% de rentabilidade na venda direta. </li></ul></ul><ul><ul><li>Diferencial de desconto de até 40%. </li></ul></ul>
  6. 7. <ul><li>2ª Avenida: Bônus de formação de equipe (diretas) – Início da carreira: </li></ul><ul><ul><li>Iniciando 3 pessoas - 4% sobre produção </li></ul></ul><ul><li>(INICIADORA ESTRELA) </li></ul><ul><ul><li>Iniciando 5 pessoas - 6% sobre produção </li></ul></ul><ul><li>(LÍDER DE GRUPO) </li></ul><ul><ul><li>Iniciando 8 pessoas - 8 a 12% sobre produção </li></ul></ul><ul><li>(FUTURA DIRETORA) </li></ul><ul><ul><li>Iniciando 10 pessoas - 8 a 12% sobre produção </li></ul></ul><ul><li>(DIRETORA EM QUALIFICAÇÃO) </li></ul>
  7. 8. <ul><li>Qualificação para diretora: </li></ul><ul><li>Após 10 iniciadas diretas: </li></ul><ul><ul><li>desenvolver a qualificação em 120 dias; </li></ul></ul><ul><ul><li>metas: Cadastrar 19 pessoas ativas contando com as indiretas; </li></ul></ul><ul><ul><li>completar 40.000 pontos durante o período juntamente com sua equipe. </li></ul></ul>
  8. 9. <ul><li>3ª Avenida: Bônus de liderança: </li></ul>Pontos/Mês % Bônus 0 – 12.999 9% 13.000 – 16.999 10% 17.000 – 29.999 11% 30.000 – 39.999 12% 40.000 - acima 13%
  9. 10. <ul><li>4ª Avenida: Bônus de volume de vendas: </li></ul>Pontos R$ 12.500 500,00 15.000 800,00 22.000 1.100,00 26.000 1.400,00 35.000 1.800,00 50.000 2.400,00 Pontos R$ 60.000 2.700,00 70.000 3.100,00 85.000 3.700,00 110.000 4.500,00 135.000 5.200,00 160.000 6.000,00
  10. 11. <ul><li>Distribuição no sistema de mercado tradicional: </li></ul>Fábrica Atacadistas Consumidores Distribuidores Lojistas
  11. 12. <ul><li>Distribuição no sistema de mercado Multi-Nível: </li></ul>Empresa Distribuidores Consumidores Vendedores
  12. 13. <ul><li>Distribuição no sistema de mercado Mary Kay: Existem diferentes tipos de sistema e Mary Kay está categorizada como Marketing Duplo (as Consultoras compram da Mary Kay com desconto de até 40%, independentemente do nível da carreira e revendem por preço de revenda para suas clientes). Não somos empresa porta-a-porta, nem multinível. Nossa vendas são feitas através da Sessão de Cuidados com a Pele. </li></ul>Mary Kay Consultores MK Consumidores
  13. 14. Maravilhas Mary Kay
  14. 15. <ul><li>Compra 3x sem juros no cartão </li></ul><ul><li>- Maior facilidade em comprar </li></ul><ul><li>- Maior facilidade em vender </li></ul>
  15. 16. <ul><li>Regra de Ouro (Proteção do Negócio) </li></ul><ul><ul><li>Faça aos outros o que gostaria que os outros fizessem a você. </li></ul></ul><ul><ul><li>Nós nunca tomamos nem clientes e nem iniciadas da outras consultoras/diretoras </li></ul></ul>
  16. 17. <ul><li>Programas de incentivo a Nova Consultora: </li></ul>Ganhe R$224,00 em produtos Pedido de 600 pontos no mês de início Ganhe R$216,00 em produtos Pedido de 600 pontos no segundo, terceiro ou quarto mês Kit de Maquiagem De R$395,80 por apenas R$99,00 Kit de Spa e Fragâncias De R$319,00 por apenas R$99,00
  17. 18. <ul><li>Vectra Cor de Rosa </li></ul>Inspirar. Motivar. Agir. GUIAR
  18. 19. <ul><li>Jóias </li></ul>
  19. 20. <ul><li>Viagens Nacionais </li></ul>Comandatuba
  20. 21. <ul><li>Viagens Internacionais. </li></ul>Roma
  21. 22. <ul><li>Viagens Internacionais. </li></ul>Istambul
  22. 23. <ul><li>FORMAS DE GANHOS: </li></ul><ul><li>Dinheiro; </li></ul><ul><li>Reconhecimento; </li></ul><ul><li>Auto-estima; </li></ul><ul><li>Próprio negócio; </li></ul><ul><li>Flexibilidade de horário; </li></ul><ul><li>Conciliação com outras atividades. </li></ul>
  23. 24. Para se tornar uma consultora de beleza independente Mary Kay... Investimento de R$ 130,00 em 3x no cartão! * Com o equivalente a R$499 em produtos e material de apoio!!!!*
  24. 25. “ Não imponha limites a si mesmo. Muitas pessoas se limitam naquilo que elas pensam que conseguem fazer. Você pode ir tão longe quanto sua mente deixar. O que você acredita, você pode realizar” Mary Kay Ash

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