Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CWMTF 2010 Communications Plan

1,003 views

Published on

A presentation of the CWMTF communications plan to be presented to the board of trustees at the Feb. 14 planning meeting.

  • Be the first to comment

CWMTF 2010 Communications Plan

  1. 1. 2010 Communications Plan<br />CWMTF Board Retreat<br />February 14, 2010<br />
  2. 2. Presentation Overview<br />Goals and Objectives<br />Challenges<br />Messages<br />Targets<br />Plan Overview and Elements<br />Implementation<br />Communications Team:<br />Lisa Schell<br />Richard Rogers<br />Sarah King<br />Damon Tatem<br />Cherri Smith<br />Tom Jones<br />Christopher Fipps<br />
  3. 3. Plan Objectives<br />
  4. 4. Objectives<br />Increase awareness of the link between protected water supplies, land conservation and the economy<br />
  5. 5. Objectives<br /> Increase understanding of how critical clean water and grants made by CWMTF are to the economy of North Carolina and its recovery.<br />
  6. 6. Objectives<br />Increase awareness of the importance and need for CWMTF and its continued funding during economically challenging times.<br />
  7. 7. Challenges<br />Unstable Fiscal Climate<br />Changing Traditional News Industry<br />
  8. 8. Early revenue projections mixed at best<br /> Clearer picture of the state’s revenue situation will likely not be available until after February <br />Perception: land acquisition is a luxury in this economy<br />Challenge #1:Fiscal Climate<br />
  9. 9. Challenge #2: Changing News Industry<br />Traditional media is NOT the same<br />
  10. 10. Economic Impacts on News Industry<br />Or…Why Things Aren’t Getting Covered the way They used to<br />Massive mergers leading to heavy debt loads<br />Decrease in revenues because of the recession<br />Changes in the way consumers get their information<br />
  11. 11. Rise of the Net:The Digital Divide Narrows<br />By the end of 2007, 83.3% of all households in NC have access to high speed internet service<br />Nearly 80% of all rural households now have access<br />North Carolinians are using the net in record numbers<br />2004: 71% of NC adults reported using the net at home<br />Source: N.C. Rural Internet Access Authority<br />
  12. 12. Rise of the Net: Impact on Traditional News Media<br />Source: Pew Research Center for the People and the Press<br />
  13. 13. NC Papers Hit Hard<br />Charlotte Observer – 82 Jobs<br />News and Observer – 41 Jobs<br />Asheville Citizen – 60 Jobs<br />Winston Salem Journal – 23 Jobs<br />Va Pilot – 70<br />Fayetteville Observer – 18<br />Wilmington Star - 36<br />Over 500 Jobs Lost in 2009 in Newspapers Alone<br />Sources: “Paper Cuts-Newspaper Buyouts and Layoffs,” www.wewereprint.com; News-Cycle; The AP Layoff List – Gawker.com; The N&O; WRAL<br />
  14. 14. End Result:<br />More Difficult to get positive attention the “Old Fashioned Way”<br />
  15. 15. CWMTF’s Messages<br />What we want to say to the public about our program<br />The Communications Plan is a strategy to communicate these key points <br />
  16. 16. Messages<br />Clean water investments are just as critical to protecting our economy as they are to our environment.<br />
  17. 17. Messages<br /><ul><li>There is still more to be done to protect NC’s water quality. Despite the economic challenges the state still faces, we cannot lose sight of that.</li></li></ul><li>Messages<br /><ul><li>All of CWMTF’s projects play important roles in protecting North Carolina’s economy.</li></li></ul><li>Messages<br /><ul><li>CWMTF must be in a position to resume its legislatively mandated goals for protecting the state’s water quality.</li></li></ul><li>Targets<br /><ul><li>NewsMedia
  18. 18. Legislators
  19. 19. Policy Makers
  20. 20. General Public</li></li></ul><li>Meeting the Plan Objectives<br />Traditional News Media<br />New Media<br />Events and other Collaborations<br />Legislative Outreach<br />
  21. 21. What We’re Doing Now<br />Trustee Op-Eds<br />Charlotte Observer<br />Winston-Salem Journal<br />Asheville Citizen Times<br />Tri-County Area/Foothills<br />Goldsboro<br />
  22. 22. Op Eds<br />
  23. 23. Op Eds<br />
  24. 24. Op Eds<br />
  25. 25. What We’re Doing Now<br />Field Rep Community Outreach<br />Local planning meetings environmental organizations<br />County Commission meetings<br />Workshops<br />Regular contact with local leaders, engineering firms, consultants<br />RC&D functions, Soil and Water meetings <br />
  26. 26. What We’re Doing Now<br />
  27. 27. What We’re Doing Now<br />New Media<br />Web Site redesign<br />1 in 5 adult net users use Twitter, Facebook or other social networking service to keep tabs on friends and interests.*<br />*Pew Research Center, Internet and American Life Project, 12/27/09<br />
  28. 28. Web Site Re-design<br />
  29. 29. Web Site Re-design<br />
  30. 30. Project Promotion<br />Target projects with regional significance and or anniversaries.Promote their successes via:<br />Traditional news releases<br />Stories in stakeholder newsletters<br />Public Events/Tours<br />Use of New Media<br />
  31. 31. Collaboration Opportunities<br />Promote completed projects <br />Reinstate practice of holding public celebratory events<br />Investigate and take advantage of other publicity opportunities where CWMTF has an association<br />
  32. 32. Stakeholder Forums<br />Plan and hold regional meetings to:<br /> discuss needs, challenges, etc. in face of current conditions<br />Grantees, environmental community, local leaders, public<br />INVITE LOCAL LEGISLATORS.<br />
  33. 33. Legislative Outreach<br />Meetings with legislative leadership in Raleigh<br />Meet with local legislators in their home counties to discuss projects and impact of CWMTF<br />Lobby Day<br />ERC Report<br />Annual Report<br />
  34. 34. New Media<br />Create a CWMTF blog<br />YouTube and Flickr Sites for Project Photos, etc.<br />Take advantage of other FREE online promotional opportunities<br />
  35. 35. Timeline for Plan Implementation<br /><ul><li>Web/New Media –Ongoing
  36. 36. Events/Outreach – Spring
  37. 37. Annual Report –In progress
  38. 38. Legislative Outreach –Now through session</li>

×