We're The Young Generation, And We've Got Something To Say!

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A talk on "We're The Young Generation, And We've Got Something To Say!" given at the “Inspiring the iGeneration Web 2.0, teenagers and libraries” conference on 10 October 2007.
See http://www.ukoln.ac.uk/web-focus/events/conferences/igeneration-2007

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We're The Young Generation, And We've Got Something To Say!

  1. 1. We're The Young Generation, And We've Got Something To Say ! Talk at the “Inspiring the iGeneration Web 2.0, teenagers and libraries” conference Brian Kelly UK Web Focus UKOLN University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/igeneration-2007/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using the ‘ igeneration-2007 ' tag Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised
  2. 2. Contents <ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Web 2.0 is changing things! </li></ul></ul><ul><ul><li>What is Web 2.0? </li></ul></ul><ul><ul><ul><li>User generated content </li></ul></ul></ul><ul><ul><ul><li>Communications </li></ul></ul></ul><ul><ul><li>Facebook example </li></ul></ul><ul><ul><li>Facebook: the challenges </li></ul></ul><ul><ul><ul><li>Concerns for the individual: privacy, etc. </li></ul></ul></ul><ul><ul><ul><li>Organisational concerns: defamation, etc. </li></ul></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><li>Aims of this talk: </li></ul><ul><ul><li>Give an overview of Web 2.0 </li></ul></ul><ul><ul><li>Explore a popular social networking service </li></ul></ul><ul><ul><li>Suggest how organisations might respond to the opportunities & challenges </li></ul></ul>
  3. 3. About Me <ul><li>Brian Kelly: </li></ul><ul><ul><li>UK Web Focus: a Web advisory post </li></ul></ul><ul><ul><li>Involved in Web since January 1993, when he helped establish Web service at the University of Leeds (possibly first institutional site in UK HE) </li></ul></ul><ul><ul><li>Actively promoted the Web in1993 </li></ul></ul><ul><ul><li>Currently promoting use of Web 2.0: what it is; how it can be used and deployment strategies </li></ul></ul><ul><li>UKOLN: </li></ul><ul><ul><li>A national centre of expertise in digital information management </li></ul></ul><ul><ul><li>Funded by JISC and MLA to support the higher and further education communities and the cultural heritage centre </li></ul></ul>Introduction
  4. 4. <ul><li>Web 2.0 companies (with products to sell, marketing people, academics, even civil servants are suggesting that “Web 2.0 changes things!” </li></ul><ul><li>Are they right? </li></ul><ul><li>Will Web 2.0 herald an even more significant change than Web 1.0? </li></ul>Introduction
  5. 5. Web 2.0: What? <ul><li>What Is Web 2.0? </li></ul><ul><li>Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” </li></ul>Web2MemeMap, Tim O’Reilly, 2005 <ul><li>Characteristics Of Web 2.0 </li></ul><ul><ul><li>Network as platform </li></ul></ul><ul><ul><li>Always beta </li></ul></ul><ul><ul><li>Clean URIs </li></ul></ul><ul><ul><li>Remix and mash-ups </li></ul></ul><ul><ul><ul><li>Syndication (RSS) </li></ul></ul></ul><ul><ul><li>Architecture of participation </li></ul></ul><ul><ul><ul><li>Blogs & wikis </li></ul></ul></ul><ul><ul><ul><li>Social networking </li></ul></ul></ul><ul><ul><ul><li>Social tagging (folksonomies) </li></ul></ul></ul><ul><ul><li>Trust and openness </li></ul></ul>Web 2.0 Web 2.0
  6. 6. Web 2.0: Why? <ul><li>Realisation of Sir Tim Berners-Lee’s dream: </li></ul><ul><ul><li>Web was meant to be interactive & user-driven </li></ul></ul><ul><li>Technical infrastructure now in place </li></ul><ul><ul><li>But only now are the standards in place, use cases tested and commercial infrastructure deployed </li></ul></ul><ul><li>User acceptance: </li></ul><ul><ul><li>Users love it – look at popularity of SNs </li></ul></ul><ul><li>Saving scarce in-house resources: </li></ul><ul><ul><li>Institutions can now focus on relevant areas, rather than duplicating services already available </li></ul></ul><ul><ul><li>Enhancing quality of what we do do </li></ul></ul><ul><ul><li>Developing digital citizenship </li></ul></ul><ul><ul><li>Addressing the gaps (e.g. information literacy, …) </li></ul></ul>Web 2.0 Web 2.0
  7. 7. Blogs (1) <ul><li>Library community has been an early adopter of blogs. </li></ul><ul><li>Several library commentators (in US, UK & elsewhere) use blogs to: </li></ul><ul><ul><li>Disseminate info on new tools, services, etc. </li></ul></ul><ul><ul><li>Advise on issues </li></ul></ul><ul><ul><li>Promote discussion & debate </li></ul></ul><ul><ul><li>… </li></ul></ul>Using Web 2.0 http://philbradley.typepad.com / Web 2.0
  8. 8. Blogs (2) <ul><li>Increasing numbers of libraries are providing blog services for various purposes: </li></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><li>Alerting </li></ul></ul><ul><ul><li>Informing </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>… </li></ul></ul>Using Web 2.0 http://teens.mosmanlibraryblogs.com/ For further examples of uses of blogs in libraries see Kara Jones’s slides on Why Have A Blog? (available on Slideshare ) Web 2.0
  9. 9. Communications <ul><li>We said: </li></ul><ul><ul><li>Content is king! </li></ul></ul><ul><li>But maybe: </li></ul><ul><ul><li>Communications is king! </li></ul></ul><ul><li>Communications tool include: </li></ul><ul><ul><li>Chat tools (MSN Messenger) </li></ul></ul><ul><ul><li>Audio & video (including MSN Messenger, Skype, …) </li></ul></ul><ul><ul><li>MS text messaging </li></ul></ul>Using Web 2.0 Web 2.0
  10. 10. Integration of Services <ul><li>Web 2.0 applications can be used in isolation </li></ul><ul><li>They can also be integration into other services (e.g. widgets in blogs and Web sites) </li></ul><ul><li>Facebook is (currently) the leading platform for integrating many Web 2.0 tools </li></ul>
  11. 11. <ul><li>The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions </li></ul>The Facebook Platform
  12. 12. What is Facebook? <ul><li>Facebook: </li></ul><ul><ul><li>A social networking Web site </li></ul></ul><ul><ul><li>Had the largest number of registered users among college-focused sites with over 30 million members worldwide </li></ul></ul><ul><ul><li>Ranked between top 10–20 Web sites </li></ul></ul><ul><ul><li>Seventh most visited site in the US </li></ul></ul>From Wikipedia Facebook Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
  13. 13. Getting Started <ul><li>When you register you can provide information about yourself: </li></ul><ul><ul><li>Personal details </li></ul></ul><ul><ul><li>Contact details </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>… </li></ul></ul>Note that I provide public information, but not personal details
  14. 14. Your Profile Page <ul><li>Here’s an example of a profile page: </li></ul><ul><ul><li>Your details </li></ul></ul><ul><ul><li>Access to default applications </li></ul></ul><ul><ul><li>Access to applications your added </li></ul></ul><ul><li>Facebook could be used as a personalised portal to various applications </li></ul>
  15. 15. Your Profile Page <ul><li>Here’s an example of a profile page: </li></ul><ul><ul><li>Your details </li></ul></ul><ul><ul><li>Access to default applications </li></ul></ul><ul><ul><li>Access to applications your added </li></ul></ul><ul><li>Facebook could be used as a personalised portal to various applications </li></ul>And here’s how others may see your profile Boring isn’t it!
  16. 16. It’s a Social Network (1) <ul><li>The strength of Facebook is when it is used as a social network. Here people can see: </li></ul><ul><ul><li>My updates to my Facebook account </li></ul></ul><ul><ul><li>Applications I’ve installed </li></ul></ul><ul><ul><li>Groups I’ve joined </li></ul></ul><ul><ul><li>Photos & videos I’ve uploaded </li></ul></ul><ul><ul><li>Blogs posts I’ve written </li></ul></ul><ul><ul><li>Messages I’ve sent & received </li></ul></ul><ul><ul><li>… </li></ul></ul>
  17. 17. It’s a Social Network (2) <ul><li>Here’s the page of a former colleague (now at Eduserv). This is valuable to me: </li></ul><ul><ul><li>Spot friends in common </li></ul></ul><ul><ul><li>Keep informed of Andy’s professional interests (of interest to me) </li></ul></ul><ul><ul><li>Keep informed of Andy’s discussions with others </li></ul></ul><ul><ul><li>… </li></ul></ul>
  18. 18. Student Use (1) <ul><li>Example of groups subscribed by a student: </li></ul><ul><ul><li>Student society </li></ul></ul>Facebook seems to be very popular for use with Student union societies (nb is this a threat to similar services provided on Student Union Web site?)
  19. 19. Student Use (1) <ul><li>Example of groups subscribed by a student: </li></ul><ul><ul><li>Student society </li></ul></ul>Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
  20. 20. Student Use (2) <ul><li>Example of groups subscribed by a student: </li></ul><ul><ul><li>Student society </li></ul></ul><ul><ul><li>Social </li></ul></ul>Facebook is popular for various social activities – especially for keeping in touch over summer
  21. 21. Student Use (2) <ul><li>Example of groups subscribed by a student: </li></ul><ul><ul><li>Student society </li></ul></ul><ul><ul><li>Social </li></ul></ul>Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?
  22. 22. The Opportunities <ul><li>Facebook provides great opportunities for colleges and universities: </li></ul><ul><ul><li>It’s popular </li></ul></ul><ul><ul><li>It’s easy-to-use </li></ul></ul><ul><ul><li>No need for in-house development or to purchase software </li></ul></ul><ul><ul><li>Useful for staff and post-graduate students too </li></ul></ul><ul><ul><li>We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.) </li></ul></ul><ul><ul><li>It can provide alternative access to our services cf. MyNewport portal which took a day to port to Facebook </li></ul></ul>
  23. 23. What Others Are Doing <ul><li>MyNewport : </li></ul><ul><ul><li>VLE/portal used by staff & students (course material, news, blogs, forums, etc.) </li></ul></ul><ul><ul><li>Facebook app allows students to access to MyLearning resources </li></ul></ul><ul><ul><li>Allows students to create their own personal learning environment in a platform other than the University’s </li></ul></ul><ul><li>Facebook targeted as it’s the fastest growing community </li></ul><ul><li>If the users like idea but want to work in another environment then that is fine </li></ul>See info on UK Web Focus blog & Michael Webb’s (IT Services director at Newport College) blog
  24. 24. What’s The Downside? <ul><li>Various concerns have been expressed about: </li></ul><ul><ul><li>Privacy (is Facebook a private or public space?) </li></ul></ul><ul><ul><li>Is Facebook a space for students or for all? </li></ul></ul><ul><ul><li>Is Facebook a closed environment? </li></ul></ul><ul><ul><li>… </li></ul></ul>
  25. 25. The Challenges – The User <ul><li>Should people be concerned about the privacy implications of Facebook? </li></ul><ul><li>Here’s an example of a group set up on the University of Bath network </li></ul>“ Definatly Bullard....found him strangly sexy....is that wrong!?” Note that Newbridge Primacy has a Web site which has no photos of children – but they upload their own photos to Facebook
  26. 26. Challenges: The Institution (1) <ul><li>Facebook can provide challenges for the institution </li></ul><ul><li>IT Service departments, for example, are always liable to face criticism </li></ul><ul><li>These days as well as User Group meetings and online forums, users can create their own discussion groups </li></ul>
  27. 27. Challenges: The Institution (2) <ul><li>How should the departments respond? </li></ul><ul><ul><li>Read the posts to gain feedback on areas in which improvements may be needed? </li></ul></ul><ul><ul><li>Join in the discussions </li></ul></ul><ul><ul><li>Ban such discussions / people who make inappropriate comments? </li></ul></ul><ul><ul><li>Ignore the groups </li></ul></ul>
  28. 28. Challenges: The Institution (3) <ul><li>Note though: </li></ul><ul><ul><li>Departments may find support being provided on the discussion groups </li></ul></ul><ul><ul><li>There will always be criticism </li></ul></ul>Do our (fee-paying) students have a right to watch “crap on YouTube” What if this slows network down? How does the university engage in discussions on this topic with the students?
  29. 29. Other Issues <ul><li>There are also challenges for individuals </li></ul>What if this group I’ve joined isn’t about nos. of UK Facebook users, but a BNP support group? A friend has joined a group which advocates violence! Note that Facebook isn’t a local University service, so it can’t easily be banned. Is this were we need education (for staff as well as students)?
  30. 30. You Can Manage Your Privacy <ul><li>You have control over the information others can see about you </li></ul>
  31. 31. You Can Manage Your Privacy <ul><li>You have control over the information others can see about you </li></ul><ul><li>But how many users change the default settings? </li></ul>And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
  32. 32. Looking Back <ul><li>What if Facebook had been around in the 1970s and 1980s? </li></ul><ul><li>Photos of Gordon Brown, Tony Blair & David Cameron from their student (and schoolboy) days are easily found </li></ul><ul><li>But what if they had been blogging about their exploits & views? </li></ul><ul><li>What will the Daily Mail be publishing in 30 years time? </li></ul>
  33. 33. Responding To The Challenges <ul><li>How to respond to the challenges? </li></ul><ul><ul><li>Ban Facebook to protect the institution / the users </li></ul></ul><ul><ul><li>Disciplinary measures </li></ul></ul><ul><ul><li>Take students to court </li></ul></ul><ul><ul><li>Guidelines (how to configure settings) </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Information literacy </li></ul></ul><ul><ul><li>.. </li></ul></ul>BBC Video clip Register, 22 Mar 2007 University moves to hush Facebook criticism The administration was provoked by a Facebook group called &quot;James Knowles is a Twat&quot;.
  34. 34. What Do My Friends Think? <ul><li>A question I asked on Facebook: Facebook: (a) institutions need to engage with it as our students like it or (b) its their social space; let's leave it alone? </li></ul>Responses from my Facebook friends, 1 Aug 2007
  35. 35. Some Thoughts <ul><li>Facebook: </li></ul><ul><ul><li>We can’t ignore it! </li></ul></ul><ul><li>So should we: </li></ul><ul><ul><li>Leave it for students to use as they see fit? </li></ul></ul><ul><ul><li>Allow departments to use as they see fit? </li></ul></ul><ul><ul><li>Make formal use of it? </li></ul></ul><ul><li>In all scenarios how should we: </li></ul><ul><ul><li>Address privacy concerns for students (and staff)? </li></ul></ul><ul><ul><li>Address the issue of whether the university should respond to criticisms? </li></ul></ul><ul><ul><li>Protect the integrity of the institution? </li></ul></ul><ul><ul><li>Provide advice, training, etc. on best practices? </li></ul></ul><ul><ul><li>… </li></ul></ul>Many of these issues will be addressed at a one-day workshop on “ Exploiting The Potential Of Blogs and Social Networks ” to be held in Birmingham on 26 November 2007.
  36. 36. Questions <ul><li>Any questions? </li></ul>

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