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Web 2.0: Time For Serious Thinking!

Talk on"Web 2.0: Time For Serious Thinking!" given at Bathcamp08.

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Web 2.0: Time For Serious Thinking!

  1. 1. Web 2.0: Just Do It? Brian Kelly UKOLN University of Bath Bath, BA2 7AY This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ bathcamp-2008 ' tag Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Email [email_address] Blog site Web 2.0: Time For Serious Thinking!
  2. 2. About Me <ul><li>Brian Kelly </li></ul><ul><ul><li>UK Web Focus – national Web adviser to UK HE/FE & cultural heritage sector </li></ul></ul><ul><ul><li>Based at UKOLN, University of Bath </li></ul></ul><ul><ul><li>And I: </li></ul></ul><ul><ul><ul><li>Blog at </li></ul></ul></ul><ul><ul><ul><li>Upload photos & videos to Flickr & YouTube </li></ul></ul></ul><ul><ul><ul><li>Tweet: </li></ul></ul></ul><ul><ul><ul><li>Use </li></ul></ul></ul><ul><ul><ul><li>Create entried in Wikipedia </li></ul></ul></ul><ul><ul><ul><li>Video blog on Seesmic </li></ul></ul></ul><ul><ul><ul><li>… </li></ul></ul></ul>Why? It pays the mortgage. But is it sustainable, effective, …
  3. 3. About You <ul><li>You too? </li></ul>
  4. 4. Self Doubt <ul><li>What if the men in suits are right? </li></ul><ul><li>What if: </li></ul><ul><ul><li>There does need to be a viable business proposition? </li></ul></ul><ul><ul><li>Google don’t buy the cool start-ups? </li></ul></ul><ul><ul><li>They are just fads? </li></ul></ul><ul><ul><li>Young people discover sex & drugs & rock ‘n’ roll is more fun than updating Facebook? </li></ul></ul><ul><ul><li>There’s a global economic recession? </li></ul></ul>
  5. 5. Get In Touch With Your Inner Geek <ul><li>We all have one: </li></ul><ul><ul><li>Follows TinyURLs on Tweets </li></ul></ul><ul><ul><li>Signs up for the latest cool service </li></ul></ul><ul><ul><li>Says ‘lightweight’ and ‘agile’ a lot </li></ul></ul><ul><ul><li>Likes REST but not WS-stack </li></ul></ul><ul><ul><li>Possibly into fashionable design & lowercase </li></ul></ul><ul><li>Let’s name the geek: </li></ul><ul><ul><li>An Ellis </li></ul></ul><ul><ul><li>Get in touch with your own Ellis. What other characteristics does your inner geek have? </li></ul></ul>
  6. 6. Stop Thinking, Start Doing?
  7. 7. Stop Doing, Start Thinking! <ul><li>We’ve </li></ul><ul><ul><li>Done the advocacy </li></ul></ul><ul><ul><li>Mashed the data </li></ul></ul><ul><ul><li>Had pizza and beer (veggie stuff & cider) </li></ul></ul><ul><li>Time to move on: </li></ul><ul><ul><li>Deployment strategies </li></ul></ul><ul><ul><li>Migration plans </li></ul></ul><ul><ul><li>Education, new media literacy, … </li></ul></ul><ul><ul><li>Accept limitations (of the stuff) </li></ul></ul><ul><ul><li>Accept people’s lack of interest (maybe the Twitterers & the bloggers are the weird ones) </li></ul></ul><ul><ul><li>… </li></ul></ul>
  8. 8. What Can Happen? <ul><li>It can happen / it is happening: </li></ul><ul><ul><li>MS considers buying Yahoo (hence Flickr) </li></ul></ul><ul><ul><li>Your social group also use Facebook </li></ul></ul><ul><ul><li>Services break (cf </li></ul></ul><ul><ul><li>The latest news on the site is from 2006 </li></ul></ul><ul><ul><li>Your embedded RSS service is taken over by a porn Web cam! ( </li></ul></ul>2006-10-10: Yesterdays downtime - service was unavailable for few hours Billing problems with the credit card used to pay this webhost have led to a downtime of several hours during 10th Oct. 2006. The problems have been solved in cooperation with our service provider fast and we took extra efforts to avoid a similar situation in the future. We are very sorry for this downtime and will try everthing to further improve the reliabilty of this service.
  9. 9. Share Your Embarrassing Experiences <ul><li>Go on, it’s happened to you too! </li></ul>
  10. 10. Staff In The Museums & Libraries <ul><li>The real issues museum people face, taken from recent workshop for CyMal </li></ul>
  11. 11. And It Does Break <ul><li>We can cope when the services are intermittent </li></ul><ul><li>But what about our institutions? </li></ul>And we know that Slideshare has a dependency on Amazon but normal users don’t
  12. 12. It’s Sustainability of People Too <ul><li>The blogs that aren’t being updated; the directories of blogs that aren’t being updated </li></ul>
  13. 13. <ul><li>When the motivated staff leave </li></ul>
  14. 14. Audio Tweeting in the 70s <ul><li>Subject: Who had a CB radio back in the 70's? </li></ul><ul><li>Written By: AL-B on 01/03/05 at 4:18 pm </li></ul><ul><li>Back in the mid/late-70's, when &quot;Smokey & The Bandit,&quot; &quot;Convoy,&quot; &quot;Movin' On,&quot; and &quot;B.J. & The Bear&quot; (to name a few) were all the rage, it seemed like everyone was buying CB (citzen's band) radios and putting them in their cars. ... </li></ul><ul><li>The CB craze got so big that Cadillac … actually offered CB radios as a factory-installed option. </li></ul>What if it really is an unsustainable fad?
  15. 15. We’re Missing The Point <ul><li>What we have been doing: </li></ul><ul><ul><li>Google Maps mashups </li></ul></ul><ul><ul><li>Exploiting Twitter APIs </li></ul></ul><ul><ul><li>Using OpenCalais (still today’s favourite, or is there now something new?) </li></ul></ul><ul><li>What we should be doing: </li></ul><ul><ul><li>Understanding the real barriers </li></ul></ul><ul><ul><li>Moving on from the early adopters and enthusiasts </li></ul></ul><ul><ul><li>Ensuring we get stuff embedded and sustainable </li></ul></ul>
  16. 16. But How <ul><li>Dave Briggs has the answers </li></ul>
  17. 17. Over To You <ul><li>We’re Web 2.0ers (even if we don’t like the term) </li></ul><ul><li>So I will: </li></ul><ul><ul><li>Trust the users </li></ul></ul><ul><ul><li>Encourage user generated content </li></ul></ul><ul><li>What answers do you have? </li></ul>
  18. 18. My Thoughts <ul><li>Need for: </li></ul><ul><ul><li>Risk assessment & risk management </li></ul></ul><ul><ul><li>Data migration </li></ul></ul><ul><ul><li>Personal audits </li></ul></ul><ul><ul><li>Willingness to ‘let go’ </li></ul></ul><ul><ul><li>User education </li></ul></ul><ul><ul><li>New media literacy </li></ul></ul><ul><ul><li>Sharing your training and advocacy resources (video clips please – Seesmic?) </li></ul></ul><ul><ul><li>… </li></ul></ul>