Put Yourself Out There


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Talk by Alison Wildish on "Put Yourself Out There" at UKOLN's "Exploiting The Potential Of Blogs and Social Networks" workshop on 26 November 2007.

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Put Yourself Out There

  1. 1. Put yourself out there Alison Wildish, Edge Hill University – November 2007 Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/
  2. 2. Edge Hill University : in context <ul><li>Awareness raising </li></ul><ul><li>Garden Fence Test </li></ul><ul><li>Word of Mouth </li></ul>Image courtesy of ~k~ on Flickr - http://www.flickr.com/photos/clovermountain/114775265/
  3. 3. The word on the street… People talking about you is the best form of advertising/pr No publicity is bad publicity?! Image courtesy of vaticanus on Flickr http://www.flickr.com/photos/vaticanus/333445080/
  4. 4. Some facts <ul><li>People are going to talk about you… </li></ul><ul><li>… down the pub, in the local post office or on a social networking site or blog… they’ll still talk… they still say the same things… </li></ul><ul><li>The boundaries are blurred; it’s common to mix business/study with pleasure </li></ul><ul><li>Students don’t come into Uni and leave their personal lives at home… </li></ul><ul><ul><li>… but neither do staff!!! </li></ul></ul>Image courtesy of kuyttendaele on Flickr http://www.flickr.com/photos/kuyttendaele/1195473901/
  5. 5. Regardless of any institutional policy our students and staff will use social networking sites Image courtesy of Wanderer and Wonderer on Flickr http://www.flickr.com/photos/global-wandering/1171829609/
  6. 6. Our approach… <ul><li>Great! </li></ul><ul><li>We’ll make it even easier for you! </li></ul><ul><li>We have a range of communication channels but we’ll plug them into Facebook (and the like) and plug your social networking tools into our portal(s) too </li></ul>“ Everyone’s on it ” “ Really useful ” Image courtesy of redking on Flickr http://www.flickr.com/photos/redking/1934240/
  7. 7. Our policy / strategy… Image courtesy of Aaron Michael Brown on Flickr http://www.flickr.com/photos/dietpoison/133957015/ … not to have one! Not even for T&L Compliment to marketing An added extra to communication
  8. 8. <ul><li>If they want it they’ve got it </li></ul><ul><li>- If they don’t then no problem </li></ul><ul><li>- If putting things in social networking (or using Facebook) IS your strategy then you start to have a problem… </li></ul>Image courtesy of terwilliger911 on Flickr http://www.flickr.com/photos/terwilliger911/446710944/
  9. 9. Concerns… Image courtesy of Fiona Macginty on Flickr http://www.flickr.com/photos/fionamacginty/296872194/
  10. 10. <ul><li>The problem </li></ul><ul><li>Named individual inc. photographs </li></ul><ul><li>False allegations </li></ul><ul><li>The solution </li></ul><ul><li>Proper channels – report group </li></ul><ul><li>AUP </li></ul><ul><li>Libel and defamation laws </li></ul>“ Edge Hill students being molestered by security! ” Image courtesy of beckaramie on Flickr http://www.flickr.com/photos/beckeramie/393255114/
  11. 12. “ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution on social networking sites. ”
  12. 14. Image courtesy of MsAnthea &quot;Anthéaïs&quot; on Flickr http://www.flickr.com/photos/anthea/84090626/
  13. 15. “ I’ve turned down friending requests from students, but they can see what I’m up to anyway on the Edge Hill network ” Rob Spence, Edge Hill University “ I don’t make friends with students, but if they choose to add me to their friends list, then that’s fine ” Emma Image courtesy of domake.saythink on Flickr http://www.flickr.com/photos/domakesaythink/2003483686/
  14. 16. It’s just a compliment to other services What can you ACTUALLY guarantee anyway?! Image courtesy of philcampbell on Flickr http://www.flickr.com/photos/clanlife/1517564618/
  15. 17. Open | Accept Allow | Encourage Image courtesy of emdot on Flickr http://www.flickr.com/photos/emdot/13519557/
  16. 19. Thanks for listening Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Image courtesy of halighalie on Flickr http://www.flickr.com/photos/halighalie/112410629/