Deployment Strategies For Web 2.0

Deployment Strategies For Web 2.0 (or let’s stop talking and start doing!) Brian Kelly UKOLN University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/seminars/nottingham-2007-03/ Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted provided distractions to others is minimised. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ nottingham-2007-03 ' tag

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s Do It Now! ,[object Object],[object Object],[object Object],[object Object],[object Object],Discussion Lecture theatres being WiFied; pervasive networking being deployed  students with laptops will expect to use them  we need to gain experiences to establish best practices & manage possible problems http://www.gabbly.com/www.nottingham.ac.uk/

Web 2.0 ,[object Object],[object Object],Web2MemeMap, Tim O’Reilly, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Openness Syndication Collaboration Key Characteristics Couldn’t find many blogs at Nottingham University, but Student’s Union are using them (accountability; transparency; …) http://www.su.nottingham.ac.uk/blog/

Blogs & Marketing ,[object Object],[object Object],[object Object],http://www.nottingham.ac.uk/public-affairs/ press-releases/… Who needs to know about and use Web 2.0 apps from this example: PR & marketing; researchers; … ,[object Object],http://blogsearch.google.com/blogsearch?... ,[object Object],http://georgemandler.com/2007/02/17/chocolate-makes-you-smarter-at-least-temporarily/

Blogs - Reading ,[object Object],[object Object],[object Object],[object Object],Web 2.0 Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page. http://www.bloglines.com/myblogs Openness Syndication Collaboration BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.

Blogs – Engaging With Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ukwebfocus.wordpress.com/ 2007/01/25/experiments-with-meebo/ Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web See (and discuss) blog posting 25 Jan 2007 Blended blogging

What Are They Saying About Us? ,[object Object],[object Object],[object Object],Web 2.0 Find out what bloggers have been saying about your blog or your Web site – possibly minutes after they’ve said it. You can then take the praise – or issue a rebuttal in a timely fashion http://www.nottingham.ac.uk/ Criticism : this may be comment spam. This may be true for popular home pages, but not for many other pages

Finding Resources ,[object Object],[object Object],[object Object],Web 2.0 RSS Syndication What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both. A search for “ JISC ” finds a posting from 6 hours ago Note you can receive RSS alerts of new search results http://www.technorati.com/ search/sherpa+jisc

Social Networks ,[object Object],[object Object],[object Object],Web 2.0 ,[object Object],[object Object],[object Object],[object Object],There may be ethical issues about using students’ social spaces (cf bars)

Wikis ,[object Object],[object Object],[object Object],Web 2.0 Writely – Web-based word processor or Wiki? Does it matter, it does the job http://www.writely.com/ Openness Syndication Collaboration http://www.ukoln.ac.uk/interop-focus/community/index/ IWMW2006_Discussion_Group_Notes_for_Group_A ,[object Object],Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case. ,[object Object],http://www.ukoln.ac.uk/interop-focus/community/index/ IWMW2006_Information_About_Social_Aspects

Wikipedia ,[object Object],http://en.wikipedia.org/wiki/ Nottingham_University ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sharing - Flickr ,[object Object],[object Object],[object Object],Web 2.0 http://www.flickr.com/search/ ?w=all&q=iwmw2006&m=text Openness Network effect Syndication Collaboration http://www.flickr.com/photos/tags/ iwmw2006/interesting/?page=6

Sharing – del.icio.us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Openness Network effect Syndication Collaboration Note how the bookmarks can be embedded (‘mashed-up’) elsewhere http://del.icio.us/lisbk/nottingham-2007-03 Who else has bookmarked this resources? What are their interests? (I may have similar interests) How many have bookmarked my resource?

Microformats ,[object Object],[object Object],[object Object],Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/sessions/kelly World Cup Web site also has microformats. This avoids the cumbersome downloading dates, entering calendar, selecting import, finding file, … http://www.worldcupkickoff.com/england/ Tags Collaboration

[object Object],[object Object],[object Object],[object Object],Web As A Platform ,[object Object],[object Object],Web 2.0 http://upcoming.org/event/69469/ Other people can take my data and use it to provide my event. They also provide additional functionality for me  Network Users Tags Collaboration

Creative Commons ,[object Object],[object Object],[object Object],Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/publicity/ Openness Tags Collaboration Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services

Mapping Services & The Web ,[object Object],[object Object],[object Object],[object Object],Web 2.0

Google Maps Mashups ,[object Object],[object Object],[object Object],Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/maps/ Openness Mashup APIs http://northumbria.ac.uk/browse/radius5/ More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.

Location Metadata ,[object Object],Web 2.0 Openness Mashup Open source APIs Why don't all our organisation provide location data in this way? Note issues about quality of data & responsibilities for providing the data (e.g. is this the right address?) http://www.ukoln.ac.uk/web-focus/ events/meetings/nottingham-2007-03/ ,[object Object],[object Object],[object Object]

Communications: Chat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Communications Clean URIs http://www.gabbly.com/

Communications: Audio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Backlash ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it? It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term. Deployment Challenges

Takeup Of New Technologies ,[object Object],Developers Rising expectations Trough of despair Service plateau Enterprise software Large budgets … Early adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s now look at approaches for avoiding the chasm

Beware The IT Fundamentalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IT Services Barrier

The Librarian Fundamentalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Library Barrier

Deployment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deployment Challenges

Staff Development ,[object Object],[object Object],[object Object],[object Object],[object Object],Deployment Challenges http://podcasts.alablog.org/blog/ _archives/2006/4/12/1881517.html

Syndication ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ukoln.ac.uk/qa-focus/rss/ RSS can be produced for legacy (cleanish) HTML pages using tools such as RSSxl http://ukwebfocus.wordpress.com/ Your content could be here (but only if you have a feed!) Have feeds for your news, publications, vacancies, funding opportunities, staff lists, …

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/ watch?v=p3u_AFTObS4

IWMW 2006 & Risk Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deployment Strategy

Tools For Your Staff ,[object Object],All these FireFox extensions are available for free! ,[object Object],[object Object],[object Object],[object Object]

Broader Issues: Blogs (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ukwebfocus.wordpress.com/blog-policies/

Broader Issues: Blogs (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://ukwebfocus.wordpress.com/ 2007/02/05/further-blog-musings/

Broader Issues: External Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use of third party services is mainstream. This issues are really about business processes, business models, contracts, … (areas that techies tend not to engage with!)

Risks Assessment For External Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NB similarities to selection of open source software. See QA Focus document on“ Top Tips For Selecting Open Source Software ”

Risks Assessment For In-House Services ,[object Object],[object Object],[object Object],[object Object],What other problems may be associated with in-house development work?

Risk Management For External Services ,[object Object],[object Object],[object Object],[object Object],[object Object],NOTE: Will a similar approach be needed for in-house solutions? What was your response to the Blackboard/WebCT takeover?

Legal Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Broader Issues: Status Quo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Not? JISC Adapted from Washington Post cartoon JISC Civil Service prefers ‘best of breed’ systems Where’s the vendor’s roadmap? Google might go bankrupt I want to develop stuff so I’ll always have a job) This Web 2.0 thing is simple to use and can provide lots of benefits! Why Not?

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions

Deployment Strategies For Web 2.0

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Deployment Strategies For Web 2.0