how to use

Email Marketing
to
make Your Customers
L O V E YOU

Friday, October 18, 13
What exactly IS email marketing?

Friday, October 18, 13
What exactly IS email marketing?
It’s Not This...

Friday, October 18, 13
What exactly IS email marketing?
It’s Not This...

Friday, October 18, 13
So what is it, really?
“Email marketing is the
business practice of sending
an email to people on a list
in the hopes of s...
For lots of reasons...

Friday, October 18, 13
For lots of reasons...
- it's cost effective

Friday, October 18, 13
For lots of reasons...
- it's cost effective
- it's delivered instantly

Friday, October 18, 13
For lots of reasons...
- it's cost effective
- it's delivered instantly
- you can track data

Friday, October 18, 13
For lots of reasons...
- it's cost effective
- it's delivered instantly
- you can track data
- it's permission based

Frid...
For lots of reasons...
- it's cost effective
- it's delivered instantly
- you can track data
- it's permission based
- you...
For lots of reasons...
- it's cost effective
- it's delivered instantly
- you can track data
- it's permission based
- you...
For lots of reasons...
- it's cost effective
- it's delivered instantly
- you can track data
- it's permission based
- you...
For lots of reasons...
- it's cost effective
- it's delivered instantly
- you can track data
- it's permission based
- you...
Tools at your disposal

Friday, October 18, 13
Set Yourself Up for Success
DEVELOP A STRATEGY

Friday, October 18, 13
Set Yourself Up for Success
DEVELOP A STRATEGY

WHO

Friday, October 18, 13

WHAT

WHEN

HOW / HOW OFTEN
Keys to good subject lines

Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less

Friday, October 18, 13
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
- words not to use (free, help, perc...
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
- words not to use (free, help, perc...
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
- words not to use (free, help, perc...
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
- words not to use (free, help, perc...
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
- words not to use (free, help, perc...
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
- words not to use (free, help, perc...
Keys to good subject lines
- Keep them short and to the point - 50 characters or less
- words not to use (free, help, perc...
Grow Your Subscriber List

Friday, October 18, 13
Use pop-ups sparingly

they’re effective, but they can be annoying
Friday, October 18, 13
and please be careful...

seriously, though - spam is a really big deal
photo credit: Hubspot.com
Friday, October 18, 13
best practices
tips
discussion
live examples

Friday, October 18, 13
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How to Use Email Marketing to Make Your Customers LOVE You

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Slide presentation from Senator Leahy's WEOC conference, Oct 2013

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How to Use Email Marketing to Make Your Customers LOVE You

  1. 1. how to use Email Marketing to make Your Customers L O V E YOU Friday, October 18, 13
  2. 2. What exactly IS email marketing? Friday, October 18, 13
  3. 3. What exactly IS email marketing? It’s Not This... Friday, October 18, 13
  4. 4. What exactly IS email marketing? It’s Not This... Friday, October 18, 13
  5. 5. So what is it, really? “Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.” ...and why do we use it? Friday, October 18, 13
  6. 6. For lots of reasons... Friday, October 18, 13
  7. 7. For lots of reasons... - it's cost effective Friday, October 18, 13
  8. 8. For lots of reasons... - it's cost effective - it's delivered instantly Friday, October 18, 13
  9. 9. For lots of reasons... - it's cost effective - it's delivered instantly - you can track data Friday, October 18, 13
  10. 10. For lots of reasons... - it's cost effective - it's delivered instantly - you can track data - it's permission based Friday, October 18, 13
  11. 11. For lots of reasons... - it's cost effective - it's delivered instantly - you can track data - it's permission based - you can automate it Friday, October 18, 13
  12. 12. For lots of reasons... - it's cost effective - it's delivered instantly - you can track data - it's permission based - you can automate it - relationship building Friday, October 18, 13
  13. 13. For lots of reasons... - it's cost effective - it's delivered instantly - you can track data - it's permission based - you can automate it - relationship building - it can boost sales Friday, October 18, 13
  14. 14. For lots of reasons... - it's cost effective - it's delivered instantly - you can track data - it's permission based - you can automate it - relationship building - it can boost sales now let’s talk about HOW... Friday, October 18, 13
  15. 15. Tools at your disposal Friday, October 18, 13
  16. 16. Set Yourself Up for Success DEVELOP A STRATEGY Friday, October 18, 13
  17. 17. Set Yourself Up for Success DEVELOP A STRATEGY WHO Friday, October 18, 13 WHAT WHEN HOW / HOW OFTEN
  18. 18. Keys to good subject lines Friday, October 18, 13
  19. 19. Keys to good subject lines - Keep them short and to the point - 50 characters or less Friday, October 18, 13
  20. 20. Keys to good subject lines - Keep them short and to the point - 50 characters or less - words not to use (free, help, percent off, reminder) Friday, October 18, 13
  21. 21. Keys to good subject lines - Keep them short and to the point - 50 characters or less - words not to use (free, help, percent off, reminder) - personalization - does not help open rates and can backfire Friday, October 18, 13
  22. 22. Keys to good subject lines - Keep them short and to the point - 50 characters or less - words not to use (free, help, percent off, reminder) - personalization - does not help open rates and can backfire - localization (providing city/state name) does help open rates Friday, October 18, 13
  23. 23. Keys to good subject lines - Keep them short and to the point - 50 characters or less - words not to use (free, help, percent off, reminder) - personalization - does not help open rates and can backfire - localization (providing city/state name) does help open rates - don't use the same headline every time Friday, October 18, 13
  24. 24. Keys to good subject lines - Keep them short and to the point - 50 characters or less - words not to use (free, help, percent off, reminder) - personalization - does not help open rates and can backfire - localization (providing city/state name) does help open rates - don't use the same headline every time - use your name in the “from” line Friday, October 18, 13
  25. 25. Keys to good subject lines - Keep them short and to the point - 50 characters or less - words not to use (free, help, percent off, reminder) - personalization - does not help open rates and can backfire - localization (providing city/state name) does help open rates - don't use the same headline every time - use your name in the “from” line - pay attention to the pre-header Friday, October 18, 13
  26. 26. Keys to good subject lines - Keep them short and to the point - 50 characters or less - words not to use (free, help, percent off, reminder) - personalization - does not help open rates and can backfire - localization (providing city/state name) does help open rates - don't use the same headline every time - use your name in the “from” line - pay attention to the pre-header and be sure to proofread! Friday, October 18, 13
  27. 27. Grow Your Subscriber List Friday, October 18, 13
  28. 28. Use pop-ups sparingly they’re effective, but they can be annoying Friday, October 18, 13
  29. 29. and please be careful... seriously, though - spam is a really big deal photo credit: Hubspot.com Friday, October 18, 13
  30. 30. best practices tips discussion live examples Friday, October 18, 13

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