Startups For Journalists
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Lisa Williams, CEO and founder of Placeblogger and fellow at the MIT Media Lab, talks about bringing an entrepreneurial focus to journalism.
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Startups For Journalists
- 1. Screenshot of Placeblogger placeblogger
- 2. placeblogger
- 3. placeblogger
- 4. placeblogger
- 5. Lisa on LinkedIn: linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams placeblogger
- 6. Startups for Journalists Lisa Williams Placeblogger.com placeblogger
- 7. But wait, I don’t want to be part of a startup placeblogger
- 8. placeblogger
- 9. Journalism will survive the death of its institutions placeblogger
- 10. placeblogger
- 11. placeblogger
- 12. Keep Calm & Don’t Panic placeblogger
- 13. Get Excited & Make Things placeblogger
- 14. Journalism is becoming a high-tech industry placeblogger
- 15. What this means for journalists placeblogger
- 16. placeblogger
- 17. Shorter job tenures Projects, not companies Careers aren’t hierarchical anymore placeblogger
- 18. What it means for journalism placeblogger
- 19. Our problems are distributed and global Our media is consolidated and local placeblogger
- 20. Penguins placeblogger
- 21. placeblogger
- 22. placeblogger
- 23. Veterans battlefield injuries placeblogger
- 24. Turn stories into signals placeblogger
- 25. Apple’s stock price placeblogger
- 26. Thinking like a startup placeblogger
- 27. How do I know if it’s a good idea? placeblogger
- 28. You don’t. placeblogger
- 29. What can you do without anyone’s permission? without anyone’s assistance? placeblogger
- 30. Learn to pitch placeblogger
- 31. Don’t do anything for free that you wouldn’t do for free indefinitely. placeblogger
- 32. Before there are companies there are projects placeblogger
- 33. But wait, how do they make money? placeblogger
- 34. They don’t. Many venture backed companies are “built to flip.” placeblogger
- 35. You don’t need a lot of money And VC/grant money does not make your idea better or more likely to succeed placeblogger
- 36. Site Startup Tech at Phase 2 Phase 2 Exit/ Capital launch tech financing Uniques Blogher >$10k Movable Drupal NBCi, Acquisition Type Venrock 8M $5M Television >$10k BBforum, MT, Bootstrap, Acquired by Without Pity Plone Prospero Advertisers Bravo 1M TechCrunch >10k Wordpress WPMU Bootstrap, ? ads, 1.8 conferences placeblogger
- 37. You don’t need tons of technical skill placeblogger
- 38. But it’s more fun if you’re more self-sufficient Because begging really sucks placeblogger
- 39. De-begify yourself • Post content (>1 day) – Open Source CMS (Drupal, Wordpress, Joomla) • Get a real URL (>1 day) – DNS/Domain name assignment • Put stuff on your server (3 days) – FTP/SFTP/SSH • Know what’s on your server, anyway (3 days) – Basic UNIX file management & command line • Make awesome web stuff (12 weeks) – PHP/MySQL/PHPMyAdmin placeblogger
- 40. You don’t need to do it forever All movies end All pieces of music end This does not make them failures placeblogger
- 41. “Good tests kill flawed theories; we remain alive to guess again.” placeblogger
- 42. Thanks! Lisa Williams lisa@placeblogger.com placeblogger
- 43. placeblogger
- 44. together we can placeblogger
- 45. Thank you! Lisa Williams lisa@placeblogger.com And thanks to: Knight Foundation’s 21st Century News Challenge | newschallenge.org Raincity Studios | raincitystudios.com Boris Mann Francis Pilon Mark Yuasa Robert Scales Steve Krueger Audrey Yoo Erik Hermans Special thanks to: The Berkman Center for the Internet and Society | Tish Grier | Susan Mernit | Evan Williams | Andrew de Vigal | Dave Winer | Jay Rosen | Ellen Hume | Colleen Kaman | David Cohen | Andrew Hyde | Samantha Murphy | Amy Gahran | Meg Spohn placeblogger