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A Career in User Experience?

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Talk prepared to give to Secondary School kids about how I became a User Experience Mentor.

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A Career in User Experience?

  1. 1. Lisa Tweedie User Experience Mentor Tweedie Consulting
  2. 2. Plan • How did I get to be a User Experience Mentor? • What is User Experience? • What I do on a daily basis • How you could do this too!
  3. 3. What sort of person are you?
  4. 4. How did I get here? • 1983 O-levels (GCSEs) – Lots of B’s • 1985 A-levels – Maths, Physic, Chemistry – Very bad results • 1986 Engineering Product Design, South Bank Poly • 1991 BSc(Hons) Human Psychology, Aston University • 1992 Research Assistant – Applied Psychology Unit, Cambridge • 1997 PhD Human Computer Interaction, Department of EEE, Imperial College, London • 1998 Post Doc Imperial College London • 2000 Nortel Networks – Network Management, Telephone Fraud • 2001 Oracle – Jdeveloper – UML Modellers • 2005 Lecturer – Bath University – Interaction Design • 2007 Tweedie Consulting – User Experience Mentor • 2013 Next???? Maths???
  5. 5. What is User Experience? Does this sign work?
  6. 6. Where did UX come from? 1950’s -> Cybernetics 1960’s and ‘70’s -> Computer Science, Ergonomics & Man- Machine Interface (MMI) 1980’s -> Human Computer Interaction 1990’s -> Sociology (Enthnology & CSCW) 2000’s -> Interaction Design & Usability Engineering Now -> User Experience
  7. 7. Psychology lowlevelempiricallybased • Gestalt Principles • Cognitive Psychology e.g. • Mental Models • Cognitive Strategies • Memory, Attention and Reaction Time • Individual differences
  8. 8. Applied Psycholgy Unit, Cambridge
  9. 9. Sociology Ethnography–groups–culture-artefacts
  10. 10. Computer Science evolving
  11. 11. Design Craftskills–fads-function
  12. 12. Many different views
  13. 13. Simple view
  14. 14. Reality is always Complex
  15. 15. So why Ux? What has changed?
  16. 16. Ubiquity “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” Mark Weiser, Scientific American, September 1991lv
  17. 17. What I do Mentor(teach): FiveUserExperiencetruths UX truth1: You can’t just ask people what they want. UX truth 2: Design is about making choices from many possible solutions Ux truth 3: Borrowing is Ok UX truth 4: Test with users, Early & often. Ux truth 5: Ux changes every day
  18. 18. UXtruth1: You can’tjust ask people what they want. peopleareverygoodatadaptingtotechnologyandcontextsandtheydon’t alwaysunderstandwhatwouldbeagoodsolutioninagivencontext.Oreven thepossibilitiesavailable.
  19. 19. Two examples from Krug
  20. 20. Don’t make me think • Where do you plug the mouse? • Where do you plug the keyboard? • top or bottom connector? • Do the colour coded icons help? 1st March 2005 From: www.baddesigns.com
  21. 21. Removing thinking (i) A provides direct adjacent mapping between icon and connector (ii) B provides colour coding to associate the connectors with the labels 1st March 2005 From: www.baddesigns.com
  22. 22. We tend to over design Getridofhalfthewordsonthepageandthengetridofhalfofwhatsleft
  23. 23. Web sites are like Billboards Designpagesforscanningnotreading
  24. 24. Navigational Structure – tellsuserswheretheyare
  25. 25. UXtruth 2: Designis aboutmakingchoices from manypossible solutions Imaginary The reality
  26. 26. Early Design is where the action is!
  27. 27. Photo Storyboards 8thMarch2005
  28. 28. Sketched Storyboarding 8thMarch2005
  29. 29. Example: Building a Website 8thMarch2005
  30. 30. Example: An Application 8thMarch2005
  31. 31. Example: Flight Simulation 8thMarch2005
  32. 32. Balsamiq
  33. 33. Axure
  34. 34. Ux truth 3: Borrowing is Ok
  35. 35. Competitive Review: ArtistGuide
  36. 36. Competitors:http://www.ugallery.com/moderndwelling • Ugallery – this is clever because users can start searching straight from the homepage – makes use of both browsing and directed navigation. They make heavy use of the idea of “collections” In the lower part each row represents a different “collection” and the box with words is simply a title for that collection. So clicking on a picture takes you to a filtered search on that collection. They could be more explict about the fact that a row represents a collection but otherwise I think this is an excellent design.
  37. 37. customer service (888) 402-1722 Visit Our Other Sites: STYLE: PAINTING PHOTO DRAWING MORE SIZE: XS S M L XL PRICE RANGE: $100 $300 $500 $700 $1000 $2000 $2000+ COLOR: CHILDREN'S ART CONTEMPORARY ECO-FRIENDLY MORE ... COLLECTION: BEACH HOUSE BOLD ACCENTS COUNTRY HOME MORE ... DECOR GUIDE: EAST COAST WEST COAST SOUTHERN MIDWESTERN SOUTHWESTERN ARTIST: ACRYLIC PAINTING (706 PIECES) ABOUT GIFT CARD FAQ WISH LIST PRESS SITE MAP CONTACT PRIVACY (888) 402-1722 TERMS OF USE Sign up for special offers, events, and a chance to win our weekly $50 gift card giveaway. Follow Ugallery On: VIEW CART GIFT CARD VIRTUAL WALL WISH LIST MY ACCOUNT ARTIST LOGIN medium genre size price color artist VIEW: 30 | 60 + zoom Matt Kenitzer 20" x 24", acrylic painting Gigantic Playground: $300 + zoom Rebecca Rousseau 9" x 12", acrylic painting Second Week in March: $125 + zoom Rebecca Rousseau 36" x 36", acrylic painting True to Green: $1,000 + zoom Kevin Brewerton 38" x 28", acrylic painting Malibu: $1,000 + zoom Kevin Brewerton 28" x 36", acrylic painting Meander: $1,000 + zoom Kevin Brewerton 28" x 46", acrylic painting Day At The Beach 2: $1,000 + zoom Rebecca Rousseau 30" x 30", acrylic painting La Verdad Sobre Verde: $900 + zoom Natasha Tayles 18" x 24", acrylic painting Orange and Blue: $400 + zoom Natasha Tayles 24" x 18", acrylic painting Passion Flowers: $250 + zoom Veronica Franklin 18" x 24", acrylic painting Today Long Ago: $325 + zoom Patricia Freeman 28" x 18", acrylic painting Canal In Venice: $300 + zoom Rebecca Rousseau 20" x 20", acrylic painting Secret Bee Tunnel: $400 + zoom Cheryl Brick 28" x 44", acrylic painting Flowers in the Woods: $350 + zoom Rebecca Rousseau 16" x 20", acrylic painting Abstract Floral With Red Poppies: $300 + zoom Veronica Franklin 24" x 18", acrylic painting Tidal Wave: $325 + zoom AK Daves 18" x 18", acrylic painting Mandarin 2010: $200 + zoom AK Daves 14" x 11", acrylic painting Brigid's Sunset: $200 + zoom AK Daves 18" x 18", acrylic painting Canyon River: $175 + zoom Veronica Franklin 18" x 24", acrylic painting Spirits Underground: $300 + zoom Rebecca Rousseau 16" x 20", acrylic painting Winter Cardinals II: $350 + zoom Rebecca Rousseau 36" x 36", acrylic painting Magenta Bamboo: $1,000 + zoom Kate Fauvell 24" x 36", acrylic painting 6 Foot 7 Foot: $575 + zoom Lyndsey Elizabeth Short 16" x 20", acrylic painting The Fast Lane: $400 + zoom Patricia Freeman 22" x 28", acrylic painting Garden Door: $350 + zoom Brian Whiteley 18" x 24", acrylic painting Tex: $325 + zoom Courtney Jacobs 12" x 12", acrylic painting Gluster: $325 + zoom Courtney Jacobs 10" x 10", acrylic painting Shlalamu: $300 + zoom Mark Moran 18" x 24", acrylic painting Mapping Out an Atom Bomb: $300 + zoom Robert Darabos 20" x 16", acrylic painting Green & Brown with Black: $250 + zoom Sarah Beth Goncarova 10" x 8", acrylic painting Courtyard Garden III: $150 FILTER BY: ACRYLIC PAINTING GENRE SORT BY PAGE 1 PAGE 1 try artwork in your home for seven days + free return shipping. Learn more >> © 2010 UGALLERY.COM ALL RIGHTS RESERVED Viewing Collection and individual pieces Collections are shown with a set of filters in the left navigation. They can select on an individual item. This then gives them the option to view it on a virtual wall.
  38. 38. Saatchi Online – Home Page Very simple design Art is shown on the first page They don’t actually have a page for searching with filters – they rely entirely on search. However their search page is very good (see next page).
  39. 39. Categorized Search Search results are shown in useful grouping. This means that you don’t need the use of many up front filters which is more relevant to this sector. After all customers are buying art not groceries!
  40. 40. UXtruth 4: Test with users,Early & often. Keepitsimple.Sharethetestwitheveryone
  41. 41. Why involve users at all? • Problems with the design process • Designers intuitions are often wrong • Interviews etc not precise • Requirements are not exact. The designer cannot know the user’s situation sufficiently well to ask ahead of time about things that will come up as design progresses. • Solution • Designers should have access to representative users • END users, not their managers or union reps! The user is just like me
  42. 42. Early & Often
  43. 43. Uxtruth 5: Ux changesevery day
  44. 44. Constantly Review
  45. 45. Be preparedto changethings radically!
  46. 46. Summary • You can’t just ask people what they want – design requires thought. • Design is about making complex choices from many possible solutions • Borrowing is ok – it’s actually reuse! • Test with Users: Early & Often. Keep it simple. • Ux is changing every day – keep learning. Resources: www.odesk.com www.uxstackexchange.com www.conceptfeedback.com www.balsamiq.com www.quora.com
  47. 47. How can I do this to? You could start now! Learn Balsamiq, use Kickstarter, join Odesk Dream – get a notebook – sketch your ideas Start a project – help your local community
  48. 48. Thanks for listening Any Questions?????

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