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Building a Twitter Account for your Agave Spirit Brand

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Twitter has come back from the brink of death and become invigorated with new blood. That makes it an excellent place for you to talk to consumers about agave spirits.
This slide deck will walk you through the necessities to ensure your Twitter Account is set up and ready to tweet effectively for your brand.

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Building a Twitter Account for your Agave Spirit Brand

  1. 1. BUILDING A TWITTER ACCOUNT FOR YOUR AGAVE SPIRIT BRAND Twitter is back from the ashes and more active than ever
  2. 2. Don’t Flip the Bird • Twitter has come back from the brink of death and become invigorated with new blood. That makes it an excellent place for you to talk to consumers about agave spirits. • This slide deck will walk you through the necessities to ensure your Twitter Account is set up and ready to tweet effectively for your brand. 02
  3. 3. ABOUT LISA • Lisa Pietsch has been a passionate tequila enthusiast since 1989 and a social media manager and strategist since 1999. • She began by building communities like Families.com from 20 to 20,000 members within 1 year's time, becoming a sought after community builder, social media manager, author, and speaker. • In 2012, Lisa Pietsch partnered with Mike Morales and Alex Perez to make Tequila Aficionado Media the largest, most active and engaged website and social networks dedicated exclusively to craft tequila and Mexican spirits. • Now, Lisa is available to help you do the same for your Tequila brand 03
  4. 4. SET IT UP 4 • Create a Twitter Account for your brand to include: • Brand Name • Brand Bio • Try to stay away from the standard blah bio most new tequilas use “The best, smoothest, super premium tequila in the world”. It lacks imagination and will NOT set you apart. • Link to your website • If you don’t have a website, link to the selling page for your brand on your preferred retailer’s website
  5. 5. ADD SOME FLAIR 5 • Add your icon to Twitter • Ensure this is consistent with the icon image you use in all your social networks • Add your branded header to Twitter • Again, this should be consistent with your other social networks and website
  6. 6. MEET THE RIGHT PEOPLE 6 • Start following Twitter users in the industry as well as aficionados • Following other brands on Twitter won’t be construed as an endorsement but will help you stay on top of what they’re doing on social media • Following industry influencers is a great way to connect with your ideal consumer • Of course, you should always follow Tequila Aficionado Media @TequilaAficion
  7. 7. SHAKE IT UP 7 • Post 1-10 times daily • The amount of noise on Twitter demands that those who want their posts to be seen should post several times per day. The day is long and the feed is busy so 10 times per day is the ideal • Engage your followers in conversation daily • Remember to check your notifications to see who tweeted you, responded to you, or mentioned you on Twitter • Respond and engage your followers as much as possible
  8. 8. SUMMARY • Twitter has become invigorated with new blood and is an excellent network for you to talk to consumers about agave spirits. • By using the tips included in this slide deck, you’ll have an engaging, informative Twitter profile that will represent your brand effectively. 8
  9. 9. THANK YOU! Lisa Pietsch Email: Lisa@TequilaAficionado.com www.linkedin.com/in/lmpietsch/ LinkedIn:

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