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Branding Yourself   with LinkedIn
Recruiting                              92% of ALL Hiring Managers                               surveyed in 2011 used or ...
Branding Yourself 101    Know Yourself  • What do you want out of social media?  1. What do you want to be known for?  • W...
Why LinkedIn?    #1 Professional Social NetworkTHOROUGHLY MODERN MARKETING          @Melissa_Barker
Myths  #1 LinkedIn is just an online resume.  #2 I have a profile, but the site just  doesn’t work!  #3 If I scream loud e...
Optimizing Your Profile  The best profile tells the story of “you” …  who you are, what you’ve accomplished, and  why it i...
Wording Matters  http://www.youtube.com/watch?v=3pD3Tos6i8o  Man: “What did you do to my sign?”  Lady: “I wrote the same, ...
How does this help me?THOROUGHLY MODERN MARKETING   @Melissa_Barker
Creating a Headline  • Use Keywords  • 120 Characters Available  • Recommended Formula:      Who I am | Value or Solution ...
Crafting a Summary        BrevityTHOROUGHLY MODERN MARKETING   @Melissa_Barker
Link to Your Other Profiles  • Have a Twitter    account?  • Have a blog?  • Have a personal    website?  • Have a company...
Job Descriptions                Example                              • A job listing for                                EA...
Get Recommendations  •    No limit  •    Enhances your credibility   #1 Thing you can do to gain       and personal brand ...
Recommendations Best Practices  1. Ask for Specific Recommendations  2. Don’t Ask Everyone  3. Never Ignore a Request  4. ...
Create a Custom URL  Which of these URLs would you rather use to  drive business?                www.linkedin.com/in/yourn...
Profile Optimized… now what?THOROUGHLY MODERN MARKETING   @Melissa_Barker
#1 Company PagesTHOROUGHLY MODERN MARKETING   @Melissa_Barker
#2 Recommended JobsTHOROUGHLY MODERN MARKETING   @Melissa_Barker
#3 Upgraded Account                              • Job Seeker Three Levels                              • Basic, Seeker, P...
Networking with GroupsTHOROUGHLY MODERN MARKETING   @Melissa_Barker
Selecting Groups                              1. Activity                              2. Group Size                      ...
Join Groups  • Join    2 or 3    to start  • Search based on purpose and location  • Participate daily      - Target popul...
Keys to SuccessTHOROUGHLY MODERN MARKETING
Make Networking a Habit  “It isn’t what you know, it’s who you  know.”  •Add coworkers  •Add friends and family  •Add grou...
Personalize It                              1. Greeting with                                 their name                   ...
Organize ItTHOROUGHLY MODERN MARKETING   @Melissa_Barker
Add Your Profile URL to…           Email Signatures                                    Business Cards      Other Social Me...
Participate Daily  Make it a Routine – 15 Minutes  •Clear Your Inbox  •Add People You Met (last 24 hrs)  •Status Updates  ...
What is the secret to beingsuccessful at using social mediato create my brand?Consistent engagement.THOROUGHLY MODERN MARK...
twitter:       @TMMPDX               website:       TMMPDX.COM               email:         INFO@TMMPDX.COM               ...
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LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker

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Melissa Barker, Social Media Associate Editor for ThoroughlyModernMarketing.com, presents her best tips for leveraging LinkedIn.

Published in: Technology, Business

LinkedIn Training: Branding yourself on LinkedIn presented by Melissa Barker

  1. 1. Branding Yourself with LinkedIn
  2. 2. Recruiting 92% of ALL Hiring Managers surveyed in 2011 used or plan to recruit via social media in 2012 Source: Wall Street JournalTHOROUGHLY MODERN MARKETING @Melissa_Barker
  3. 3. Branding Yourself 101 Know Yourself • What do you want out of social media? 1. What do you want to be known for? • What digital assets do you have now? • What digital assets do you need AND want to have?THOROUGHLY MODERN MARKETING @Melissa_Barker
  4. 4. Why LinkedIn? #1 Professional Social NetworkTHOROUGHLY MODERN MARKETING @Melissa_Barker
  5. 5. Myths #1 LinkedIn is just an online resume. #2 I have a profile, but the site just doesn’t work! #3 If I scream loud enough, people will be enchanted by me.THOROUGHLY MODERN MARKETING @Melissa_Barker
  6. 6. Optimizing Your Profile The best profile tells the story of “you” … who you are, what you’ve accomplished, and why it is of value to connect with you •Goal: Reach 100% profile completeness •Be sure to use keywordsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  7. 7. Wording Matters http://www.youtube.com/watch?v=3pD3Tos6i8o Man: “What did you do to my sign?” Lady: “I wrote the same, but different words.”THOROUGHLY MODERN MARKETING @Melissa_Barker
  8. 8. How does this help me?THOROUGHLY MODERN MARKETING @Melissa_Barker
  9. 9. Creating a Headline • Use Keywords • 120 Characters Available • Recommended Formula: Who I am | Value or Solution | Trust/CredibilityTHOROUGHLY MODERN MARKETING @Melissa_Barker
  10. 10. Crafting a Summary BrevityTHOROUGHLY MODERN MARKETING @Melissa_Barker
  11. 11. Link to Your Other Profiles • Have a Twitter account? • Have a blog? • Have a personal website? • Have a company website?THOROUGHLY MODERN MARKETING @Melissa_Barker
  12. 12. Job Descriptions Example • A job listing for EACH title • Bulleted description of what YOU have doneTHOROUGHLY MODERN MARKETING @Melissa_Barker
  13. 13. Get Recommendations • No limit • Enhances your credibility #1 Thing you can do to gain and personal brand credibility amongst potential employers. • Whom do I ask? - Former Coworkers - Customers • Asking for recommendations: - Click on “Ask for recommendations” below the position - Write a recommendation Source: JobviteTHOROUGHLY MODERN MARKETING @Melissa_Barker
  14. 14. Recommendations Best Practices 1. Ask for Specific Recommendations 2. Don’t Ask Everyone 3. Never Ignore a Request 4. Be Thoughtful About How You Recommend 5. Please AND Thank YouTHOROUGHLY MODERN MARKETING @Melissa_Barker
  15. 15. Create a Custom URL Which of these URLs would you rather use to drive business? www.linkedin.com/in/yourname OR http://www.linkedin.com/profile/view?id=2455719905&au 2EconlmTHOROUGHLY MODERN MARKETING @Melissa_Barker
  16. 16. Profile Optimized… now what?THOROUGHLY MODERN MARKETING @Melissa_Barker
  17. 17. #1 Company PagesTHOROUGHLY MODERN MARKETING @Melissa_Barker
  18. 18. #2 Recommended JobsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  19. 19. #3 Upgraded Account • Job Seeker Three Levels • Basic, Seeker, Plus • Added Values - Job Seeker Badge - Who’s Viewed Your Profile - Webinar Access Example - Recruiters Message for Free - Priority Customer Service - Featured Applicant – Top of List (Varies for Levels) - Contact Anyone (InMail) - Company IntroductionsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  20. 20. Networking with GroupsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  21. 21. Selecting Groups 1. Activity 2. Group Size 3. Amount of Spam What is your goal? 3.Relevance 4.Position Emphasis 5.Company Size EmphasisTHOROUGHLY MODERN MARKETING @Melissa_Barker
  22. 22. Join Groups • Join 2 or 3 to start • Search based on purpose and location • Participate daily - Target popular discussions • Connect with group membersTHOROUGHLY MODERN MARKETING @Melissa_Barker
  23. 23. Keys to SuccessTHOROUGHLY MODERN MARKETING
  24. 24. Make Networking a Habit “It isn’t what you know, it’s who you know.” •Add coworkers •Add friends and family •Add group members •Add other social media contacts •Become a LION [LinkedIn Open Networker]THOROUGHLY MODERN MARKETING @Melissa_Barker
  25. 25. Personalize It 1. Greeting with their name 2. Where you know him/her from 3. WHY you want to connect 4. ClosingTHOROUGHLY MODERN MARKETING @Melissa_Barker
  26. 26. Organize ItTHOROUGHLY MODERN MARKETING @Melissa_Barker
  27. 27. Add Your Profile URL to… Email Signatures Business Cards Other Social Media ProfilesTHOROUGHLY MODERN MARKETING @Melissa_Barker
  28. 28. Participate Daily Make it a Routine – 15 Minutes •Clear Your Inbox •Add People You Met (last 24 hrs) •Status Updates •GroupsTHOROUGHLY MODERN MARKETING @Melissa_Barker
  29. 29. What is the secret to beingsuccessful at using social mediato create my brand?Consistent engagement.THOROUGHLY MODERN MARKETING @Melissa_Barker
  30. 30. twitter: @TMMPDX website: TMMPDX.COM email: INFO@TMMPDX.COM (@Melissa_Barker)THOROUGHLY MODERN MARKETING

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