Broadband Options


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Information on various broadband technologies. Details options available, and the advantages and disadvantages of each one.

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  • Broadband is a high-speed, ‘always on’ internet connection which doesn’t require dialling to, or logging onto, the internet. ‘In 2005, only 7% of all households had a broadband connection compared with 39% of households having a connection via a modem or ISDN. The increasing trend for broadband connections meant that in 2008, 43% of all households reported having a broadband connection, compared with 19% of households reporting having a modem/ISDN connection only.’ (
  • All above statistics from (
  • ADSL: ‘ADSL ,orAsymmetric Digital Subscriber Line, was originally designed for delivery of video content over "ordinary" phone lines. It’s now being adapted to deliver internet data at high speed.’ ( Its main advantage is its high bandwidth, meaning that it can transfer much larger data on one channel ( It is also relatively cheap because no additional infrastructure is needed to receive a connection, other than a modem. Its main disadvantage is that those living furthest away from the connection, receive slower speeds. It is also more expensive for these people as the service provider will incur more costs. ( Also, DSL services can often ‘go down’ during peak times when many people are using the same lines. A contention ratio is usually given by the service provider. This refers to the maximum number of people using the same line, i.e. a ratio of 48:1 means that there are 48 people sharing the same line. Cable: Download and upload speeds are much faster using this form of broadband. It can also reach a wider service area.( ‘However, as it uses a cable TV feed, it is restricted to those with a cable TV provider.’ ( Like DSL, cable customers may experience slower speeds as a result of the shared network. ( ‘Satellite is the only form of broadband which is available everywhere in Ireland. Its greatest disadvantage however, is that there may be delays in downloading and uploading data as the signal must first be sent into space and then back again.’ ( It also has extremely expensive installation costs, comparative to other types of broadband. The quality of the service is also affected by weather conditions. ( Satellite broadband is also restricted by a fair use policy, which means that once up download a certain amount of data, your speeds may be greatly reduced. (
  • Fibre Powered Broadband: can provide greater bandwidth, hence greater speeds than DSL ( Fibre optic cables are also less susceptible to radio wave interference ( Its main disadvantage lies in the cost of installation(
  • This slide details which type of broadband is available in Bray, and which companies are providing the service.
  • All the above service providers offer similar packages to the average SME. Each provider has online support, as well as 24 hour telephone support. Each requires a contract, and leaving the contract before it is up will incur charges. Imagine is the only provider which charges an installation fee. Vodafone on the other hand has a download limit which means that if I were to go above this limit, I would be charged for the excess. The cost per month is generally the same, although Imagine is the cheaper option, and over a year would save my business €520 a year compared with Eircom. Most importantly to me though, is that Imagine also has the lowest contention ratio comparable with Vodafone. Vodafone however, has just launched download speeds of 24MB, far above those of its competitors. All information was obtained on each provider’s website.
  • Apart from comparing the price for each mobile broadband provider, it is difficult to compare these three providers. For 02 and Meteor, the length of contract obtained, dictates the quality of the modem you would receive. While this form of broadband is improving rapidly, around the Bray/North Wicklow area, it is still relatively unreliable. If I was conducting my business in Dublin City Centre, I would certainly consider mobile broadband as it would offer a huge amount of flexibility.
  • It is clear from the table above that satellite broadband is the most expensive option. While the monthly rates are competitive, the installation charges are enormous, and seem to vary hugely between providers. The speeds obtained are not high enough for this option to provide value for money. All information was obtain from the ISP’s website.
  • There isonly one wireless broadband option available to me and at €100 per month does not constitute value for money.(
  • I have chosen a DSL broadband provider because it offers reliability and value for money.
  • Thailand has a very low penetration rate compared with other Asian countries. For example, penetration is 15% in Singapore and 4% in China and Malaysia ( is primarily due to the low PC ownership across the country. This may present an opportunity for mobile broadband to enter the Thai telecommunication’s market however.
  • True Corporation offer competitive rates on broadband, however there is little information provided other than the price per month and the speeds. ( had difficulty in getting information from any other ISP (internet service provider). It is also difficult to know what coverage this provider offers.
  • The Canadian Government has poured $225 million into developing a strategy to gaining as much broadband coverage as possible, ‘ Broadband internet access is viewed as essential infrastructure for participating in today’s economy’. (
  • ( was unable to find similar information for another Canadian ISP. It is also difficult to know what kind of coverage this provider offers.
  • Broadband Options

    1. 1. Broadband Project<br />Lisa Jones N00063330<br />
    2. 2. Statistics% of households with Broadband connection in Ireland<br />
    3. 3. StatisticsMobile Broadband<br /><ul><li>Total revenue across Europe will be €11b in 2011.
    4. 4. Subscribers will be 43 million in 2011.
    5. 5. Highest charging countries are France (€85 per month for 4 GB); Germany (€45 per GB)
    6. 6. UK is the cheapest (€5 per GB) (</li></li></ul><li>Broadband Technologies<br />ADSL: Uses the existing telephone cable to <br /> connect to the internet.<br /><ul><li>Cable: Uses the existing television cable to </li></ul> connect to the internet, using a special<br /> modem.<br /><ul><li>Fixed Wireless: Uses an aerial rather than a </li></ul> landline to connect.<br /><ul><li>Satellite: Uses a satellite dish as the aerial to </li></ul> connect to the internet. <br />
    7. 7. Broadband Technologies<br /><ul><li>Fibre Powered Broadband: Uses a cable modem to work over a fibre optic network.</li></li></ul><li>The Case<br /> I own my own business as a graphic designer<br />and I conduct all my business from my home in<br />Bray.<br />I need to be able to download lots of data, but I<br />also need to be able to upload large pieces of <br />data ( videos, pictures, posters etc ) onto my <br />website, as well as through my email. <br />I need a provider that is speedy, and one which <br />won’t ‘go down’ at peak times. <br />
    8. 8. What type of Broadband is available to me?<br /><ul><li>ADSL: Digiweb, Eircom, Imagine Broadband , Irish Broadband, Perlico, Vodafone.
    9. 9. Mobile: 3 Ireland, 02, Meteor 3G, Vodafone 3G
    10. 10. Wireless: Irish Broadband
    11. 11. Satellite: Applied Solutions, Avonline, Broadband Wherever, Cross Country Broadband, Digiweb, e3 Broadband,Eircom, Fastnet, Media Satellite Ireland, National Broadband, Orbit Link, Pure Telecom, Satellite Broadband Ireland. </li></li></ul><li> DSL Comparisons<br />
    12. 12. Mobile Comparisons<br />
    13. 13. Satellite Comparisons<br />
    14. 14. Wireless Comparisons<br />
    15. 15. Broadband Trends<br />WiMAX<br /><ul><li>WiMAX stands for Worldwide Interoperability for Microwave Access.
    16. 16. It is an evolution of WiFi, i.e. it is a wireless technology used for high speed internet.
    17. 17. It allows a greater amount of data to be transferred over a larger distance. (
    18. 18. It offers a better quality of service at a lower cost.
    19. 19. Currently Imagine Broadband are providing WiMAX , however coverage is as yet limited to Dublin, Wexford and Sligo. ( </li></li></ul><li>Broadband Trends<br />LTE<br /><ul><li>LTE stands for Long Term Evolution and is seen as an evolution of 3G mobile telecommunication. (
    20. 20. Like WiMAX it is able to transfer data at greater speeds.
    21. 21. Mobile network providers such as Vodafone and Meteor plan to bring out LTE technology in 2010. ( </li></li></ul><li> Broadband Trends<br />Mobile Broadband<br /><ul><li>There are 354,000 mobile broadband subscribers in Ireland.
    22. 22. Up 90% on last year
    23. 23. Coverage has been growing rapidly.</li></ul>“We are already seeing a significant uptake of 3G broadband connectivity by businesses, especially amongst SMEs” Ian Blake,<br />
    24. 24. I Choose.........<br /><ul><li>Imagine DSL broadband. </li></ul>Why? <br /><ul><li>Contention ratio: Imagine had the lowest contention ratio at the lowest price which should mean that at peak times, my broadband speeds won’t be compromised.
    25. 25. Information:Imagine’s website was reader-friendly, providing all the information I needed- it gave me greater confidence in their service.
    26. 26. Branding: Being the only Irish provider of WiMAX, they come across as an innovative company. </li></li></ul><li> International ComparisonThailand<br /><ul><li>Low penetration of broadband: 2.2% of households.
    27. 27. Low PC ownership.
    28. 28. Largest provider: True Corporation (
    29. 29. Dial-up: the consumer market is still dominated by dial-up services- 94.5% of subscriptions. (</li></li></ul><li> International ComparisonThailand<br />
    30. 30. International ComparisonCanada<br /><ul><li>52% of households subscribed to landline broadband in 2008
    31. 31. Generated $6.2b in 2008.
    32. 32. Accessibility: Broadband is available to 94% of households.
    33. 33. 48% of businesses in Canada use DSL</li></ul>(<br />
    34. 34. International ComparisonCanada<br />
    35. 35. On a final note………..<br /><ul><li>It is interesting to note that I found all information on the internet, via broadband.
    36. 36. I was to surprised to find that many ISPs did not have all information on their websites. As a consumer I do not expect to have to ring or email to find out information. This is a big deterrent for me.
    37. 37. It is certainly in Ireland’s best interests to achieve greater coverage, competitiveness and improved speeds, for all industries. </li></li></ul><li>Bibliography<br />Websites<br /><ul><li>http://www.cso.ieDate accessed, 20/11/09
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