YouTube: How to Tell Your Story
YouTube: How to Tell Your Story
Founder/Owner: Lisa Marie Wark & Assoc.
President: BuyYourApp.com
Founder/President Revage Medical Spa, LLC
Medspas.com
Pr...
YouTube
Telling Your StoryYouTube: How to Tell Your Story
The Stats
Why use it?
For the visual learners
Search Engine Optimization
 
YouTube
Telling Your Story
YouTube: How to Tell Your Story
Why YouTube?hy
video marketing?
Google owns youtube!
•vital element of any successful marketing strategy
•very important i...
How to use it?
Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video produc...
YouTube Top Ten Tips
YouTube Top Ten Tips
YouTube Tips #1
Create and Customize Your Channel 
Setup and Brand your
YouTube channel
Customize the color to
match th...
YouTube Tip #2
Optimize Your Videos for Local Search
Add keywords to the
description box
Make sure the title of your
vi...
optimize your youtube channel
How to get people
to watch your
videos:
•title and title tags
•description
•keywords
•call t...
YouTube Tip #3
Avoid Annotations Overuse
Annotations allow you to
add comments to your
video footage
Don’t over do it a...
YouTube Tip #4
Do Not Neglect Your Channel
Do not let your channel go
unattended for an extended
amount of time
Create ...
YouTube Tip #5
Get Rid of Offensive Comments
Delete any comments
below your video that
are offensive
Viewers could be h...
YouTube Tip #6
Engage With Others
Don’t just post videos on
YouTube … View and
comment on other videos
related to your i...
YouTube Tip #7
Organize Your Content
Separate your videos by
categories to make them
more user-friendly
Place older con...
YouTube Tip #8
Pay Attention to Tags
Videos are categorized
based on “tags” so add
the proper tags to your
videos
Tags ...
YouTube Tip #9
Promote Your Videos
Promote your videos to
send as much traffic as
possible
Use social media and
blogs t...
YouTube Tip #10
Use Analytics Tools
Monitor the progress of
your views
This will help you
improve your approach
and get...
VIDEO CASE STUDIESCASE STUDIES
Good vs bad videos
•subject is in focus
•full frame
•high definition
•bottom 3rd
•consistent branding
•aesthetically pleas...
video branding
Consistency is the key to branding in videos.
Dr. Reath Truth-O-Meter
Dr. Reath’s Videos
 PROS
 Cross Markets on Social
Platforms
 Short to the Point
 Series of Videos
 Consistency
 Crea...
Video Problems
Where could we improve?
Lighting Problems
Audio Problems
Not shot in High-Definition
Not Engaging
Not scripted
No B-...
Viral Video
Why is it Good?
• Garnished 6 Million Hits in 2 Days
• Why is this a Viral Success?
• What is the Emotional Pull?
• What a...
Successful Video Marketing
 Creative Content – Content is King
 Concept – Story Telling – Sequence of Story Telling
 Ti...
BEST PRACTICES
Incorporating videos into your marketing campaign:
• upload videos to youtube
• promote your video on socia...
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YouTube: How to Tell Your Story

  1. 1. YouTube: How to Tell Your Story YouTube: How to Tell Your Story
  2. 2. Founder/Owner: Lisa Marie Wark & Assoc. President: BuyYourApp.com Founder/President Revage Medical Spa, LLC Medspas.com Principle: Glow Spa, LLC SVP Marketing: Century Wellness Clinic  SVP Marketing: Cancer Screening & Treatment Center of Nevada Affiliated Associations Founding Member: Medical Spa Association Member: International Spa Association Public Member: Nevada State Board of Dental Examiners
  3. 3. YouTube Telling Your StoryYouTube: How to Tell Your Story The Stats
  4. 4. Why use it? For the visual learners Search Engine Optimization   YouTube Telling Your Story YouTube: How to Tell Your Story
  5. 5. Why YouTube?hy video marketing? Google owns youtube! •vital element of any successful marketing strategy •very important in search-engine-optimization (SEO) •increases conversion rates •provides variety of content: some people prefer to read, some prefer to watch •remain an authority in the field •makes your marketing personal •connect to patients and potential patients •adds dynamic elements to your website
  6. 6. How to use it? Post at least quarterly; share other Youtube content monthly. Invest in a video camera, hire a video production company, or use "photo- based" video software. How-to tutorials, video tours of your office, event wrap ups. Post videos as "replies" to already existing and related content. Integrate into your blog with embed feature. YouTube Telling Your Story.
  7. 7. YouTube Top Ten Tips YouTube Top Ten Tips
  8. 8. YouTube Tips #1 Create and Customize Your Channel  Setup and Brand your YouTube channel Customize the color to match the look and feel of your business
  9. 9. YouTube Tip #2 Optimize Your Videos for Local Search Add keywords to the description box Make sure the title of your video contains a keyword Place your local phone number in the title of your video
  10. 10. optimize your youtube channel How to get people to watch your videos: •title and title tags •description •keywords •call to action •include video tags before making it live, i.e. keywords relevant to your topic
  11. 11. YouTube Tip #3 Avoid Annotations Overuse Annotations allow you to add comments to your video footage Don’t over do it as it can ruin concentration and turn some viewers off
  12. 12. YouTube Tip #4 Do Not Neglect Your Channel Do not let your channel go unattended for an extended amount of time Create new videos on a consistent basis to draw more and more local consumers to your channel
  13. 13. YouTube Tip #5 Get Rid of Offensive Comments Delete any comments below your video that are offensive Viewers could be hold it against your business even though the they’re not your fault
  14. 14. YouTube Tip #6 Engage With Others Don’t just post videos on YouTube … View and comment on other videos related to your industry Also respond to comments made on your videos
  15. 15. YouTube Tip #7 Organize Your Content Separate your videos by categories to make them more user-friendly Place older content in one lump Give folders creative names to grab viewers’ attention
  16. 16. YouTube Tip #8 Pay Attention to Tags Videos are categorized based on “tags” so add the proper tags to your videos Tags draw targeted viewers to your videos Do some research to see what keywords would be best as tags
  17. 17. YouTube Tip #9 Promote Your Videos Promote your videos to send as much traffic as possible Use social media and blogs to get more eyes on your videos
  18. 18. YouTube Tip #10 Use Analytics Tools Monitor the progress of your views This will help you improve your approach and get more viewers
  19. 19. VIDEO CASE STUDIESCASE STUDIES
  20. 20. Good vs bad videos •subject is in focus •full frame •high definition •bottom 3rd •consistent branding •aesthetically pleasing •not looking in camera •low quality •not full frame (black bars) •bottom third is out of date •too much clutter •looking straight at camera •natural lighting •audio device is in shot
  21. 21. video branding Consistency is the key to branding in videos.
  22. 22. Dr. Reath Truth-O-Meter
  23. 23. Dr. Reath’s Videos  PROS  Cross Markets on Social Platforms  Short to the Point  Series of Videos  Consistency  Creating a Brand  Call to Action  CONS  Lighting Problems  Audio Problems  Not Scripted  Not shot High-Definition
  24. 24. Video Problems
  25. 25. Where could we improve? Lighting Problems Audio Problems Not shot in High-Definition Not Engaging Not scripted No B-Roll No Concept – Show NOT Tell
  26. 26. Viral Video
  27. 27. Why is it Good? • Garnished 6 Million Hits in 2 Days • Why is this a Viral Success? • What is the Emotional Pull? • What are the Producers trying to elicit?
  28. 28. Successful Video Marketing  Creative Content – Content is King  Concept – Story Telling – Sequence of Story Telling  Time of the video is 2:20  Proves to speak about the unspeakable  Defined Target Market: Purchasing Profile: Conversation Starter, Targeted to mothers and female teens  Call to action was missing: But we don’t know the different platforms as to where this was intended to be shown.
  29. 29. BEST PRACTICES Incorporating videos into your marketing campaign: • upload videos to youtube • promote your video on social media • every video should be optimized • embed video throughout your website • think about series of videos • check viewed stats and youtube analytics to learn what your customers like • create playlists of similar videos

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