Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LinkedIn For Business-Visibly Media LLC, 091614

448 views

Published on

Tips on how to create a Company Page, adding a Page Admin, how to Share A Company Page, and how to strategically search for leads, jobs, projects, or skills.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

LinkedIn For Business-Visibly Media LLC, 091614

  1. 1. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 1 LinkedIn For Business A presentation for the Business Mentor Team.
  2. 2. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 2
  3. 3. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 3 Create and Share Your Company Page, Lead Generation and Advanced Searching
  4. 4. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 4 Create a Company Page
  5. 5. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 5 Create A Company Page 1. From the top navigation, click on Interests, then Companies. 2. On the right-hand side, click the yellow button marked “Create A Page”. 3. Enter your Company name(100 characters max.) and your Company email address. Verify, click blue “Continue” button.
  6. 6. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 6 Create A Company Page 4. Add your Company information. 5. Create a Company description. 6. Add your Company website URL. 7. Click Publish.
  7. 7. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 7 Create A Company Page Important Character Limits (incl. spaces) 1. Company Name: 100 characters max. 2. Company Description: between 200 and 1,500 characters max. 3. Specialties section: 256 characters max. 4. Website URL: 256 characters max.
  8. 8. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 8 Create A Company Page Important Image/Logo Considerations 1. Banner: 646px X 220px. Max file upload is 2MB. Acceptable file formats: PNG, JPEG, JPG, GIF. 2. Logo-Standard: 100px X 60px. Same file formats. May resize to fit. TIP: make image wider, not taller. 3. Logo-Square: 50px X 50px. Same file formats. Most commonly used on network updates.
  9. 9. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 9 Create A Company Page Upload Your Logo 1. Click arrow on blue “Edit” button at top- right of your Company page. This can be found below your photo. 2. Select “Edit Page”. 3. Scroll about halfway down until you see “Image”, “Standard Logo”, or “Square Logo”.
  10. 10. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 10 Create A Company Page Upload Your Logo 4. Browse to locate your Company logo image. Click “Add Image”. 5. Click “Upload”, then click “Save”. 6. Click “Publish” if you have not published your Company page yet.
  11. 11. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 11 Create A Company Page Upload Your Banner Image 1. Follow steps 1-3 from previous slide. 2. Browse to locate your banner image. Click “Add Image”. 3. Click “Upload”, then click “Save”. 4. Click “Publish” at the top-right of the screen.
  12. 12. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 12 Create A Company Page Assign a Company Page Admin 1. You must be a 1st-level connection to include him/her as a Company page admin. 2. Click arrow on blue “Edit” button at top-right of your Company page. 3. Scroll down to “Company Page Admins” (above Images).
  13. 13. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 13 Create A Company Page Assign a Company Page Admin 4. Beneath Designated Admins, starttyping your connection's name. Thesystem will offer one or more choices. 2. Once you select the person, their name will appear above your own as a Page Admin. 3. 4. Click “Publish” at the top-right of the screen.
  14. 14. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 14 Share a Company Page
  15. 15. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 15 Share A Company Page 1. From your Company page, find the blue curvy arrow next to the blue Edit button. 2. Hover over this arrow to see the four social media platforms to which your Company page can be shared: LinkedIn, Twitter, Facebook, and GooglePlus.
  16. 16. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 16 Share A Company Page 3. Share to LinkedIn as a personal status update, to a group or person, public or private, etc.
  17. 17. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 17 Share A Company Page 4. Share to the Twitter profile you are signed in to at that time. The post has some text pre- written, along with the link to your company page. You can add text as long as you do not go over 140 characters (incl. spaces).
  18. 18. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 18 Share A Company Page 5. Share to your Facebook profile as a status update. You can also share to a friend's Timeline, your Page, to a Group, or as a private message.
  19. 19. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 19 Share A Company Page 6. Share to your GooglePlus profile page and to your circles, groups you are a member of, or individual people. You will need to add some text to this post and choose which groups or circles you wish to include in notifications.
  20. 20. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 20 How To Find Leads
  21. 21. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 21 How To Find Leads “LinkedIn is an indispensible social network when it comes to doing business online. It accounts for 64% of all corporate website traffic that comes via social media channels.” Quote Source: Social Media Examiner, April 23, 2014, http://www.socialmediaexaminer.com/generate-leads-with-linkedin-groups/
  22. 22. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 22 How To Find Leads 1. Follow your current clientsand prospects. 2. Participate actively in 3-5 groups. 3. Use new Publishing Platform for strategic article writing. 4. Share links to ebooks, blog articles, and webinars strategically. (Use 80/20 rule.) 5. Customize Pulse for articles of interest; cull for both author's and commenter's information.
  23. 23. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 23 How To Find Leads 6. Use Advanced Search to narrow by: a) 1st-, 2nd-, 3rd-degree connections b) Group members c) Title (i.e., owner, president, etc.) d) Location e) Industry f) Keywords g) Past companies
  24. 24. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 24 How To Find Leads Search for people with skills 7. Type in the skill in search bar 8. Select from auto-finish Search for similar people with skills 9. Review list from above search 10. Click “Similar” – view results
  25. 25. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 25 How To Find Leads 11. Go back to prior search results 12. Click the people icon, or the number of connections 13. View results. Send a message or InMail, if appropriate. Search the connections of your 1st-degree connections (1st method)
  26. 26. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 26 How To Find Leads 14. Click on Connections – Keep In Touch. 15. Choose a 1st-degree connection. 16. Scroll down the profile to Connections. Click on a name. TIP: You can also click on “Shared” to see who you might know in common, or “New” to see new connections. 17. Send an InMail or message, if appropriate. Search the connections of your 1st-degree connections (2nd method)
  27. 27. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 27 How To Find Leads 18. Click on Advanced search option. 19. Select Group Members, then choose a Group. 20. Fill in criteria you want to look for (i.e., keywords, title, etc.). 21. View results. Send a message or InMail, if appropriate. Search members of your groups
  28. 28. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 28 BONUS: How To Remove A Connection #1 1. Go to the profile page of the person you wish to remove as a connection. 2. Click the arrow in the blue Send A Message button. 3. Scroll down to the last list item, Remove Connection. Click the link. 4. This person is no longer connected to you. No notification is sent to him/her.
  29. 29. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 29 BONUS: How To Remove A Connection #2 1. Sign in to LinkedIn. From the main menu, click Connections. 2. Find the connection you wishto remove. 3. Hover in the person's area/square to view the More link. 4. Click More link and click on Remove Connection. 5. This person is no longer connected to you. No notification is sent to him/her.
  30. 30. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 30 Connect with me: LinkedIn: http://www.linkedin.com/in/lisajraymond/ Twitter: @VisiblyMedia | @LisaRaymondAZ Facebook: https://www.facebook.com/VisiblyMedia Email: lisa@visiblymedia.com Phone: 602.423.2106
  31. 31. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.2106 31 Thank you for joining me today! A presentation for the Business Mentor Team.

×