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VM_LinkedIn_LinkedIn-For-Business_CRM_042815

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LinkedIn CRM/Relationship Tab: what the four sub-tabs are, is information visible to 1st-degree connection, and 3 basic tips for increasing visibility and potential sales on LinkedIn.

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VM_LinkedIn_LinkedIn-For-Business_CRM_042815

  1. 1. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061 LinkedIn For Business A presentation for the The 101 Referral Network.
  2. 2. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062 347 Million Total Users Last updated 2/5/15 187 Million Unique Monthly Visitors Last updated 2/16/14 17 Minutes-average time spent on LI Last updated 11/28/12 Source: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/ http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/2/
  3. 3. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063 50K Long-Form Posts Last updated 2/5/15 500 Pulse Influencers Last updated 4/8/14 47% Visits from mobile Last updated 11/9/12 Source: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/8/ http://expandedramblings.com/index.php/linkedin-mobile-statistics/
  4. 4. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064 Post-Engage: Tues., 10am-11am EST Last updated 4/3/14 Post-Shares: 10am & 2pm EST Last updated 4/3/14 B2B Marketers: 88% Last updated 5/22/14 Source: http://expandedramblings.com/index.php/linkedin-business-page-and-group-statistics/
  5. 5. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065 Relationship Tab (a.k.a., CRM) 1. Click on Connections, or, search by the name of a 1st-Degree Connection. 2. Click on the Relationship link/tab.
  6. 6. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066 Relationship Tab (a.k.a., CRM) 3. Click on Notes link/tab. Add a note about your Connection. TIP: It is only visible to you.
  7. 7. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067 Relationship Tab (a.k.a., CRM) 4. Click on Reminder link/tab. Add a birthday, anniversary, family notes, or anything you feel is important to your Connection. TIP: It is only visible to you.
  8. 8. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068 Relationship Tab (a.k.a., CRM) 5. Click on How You Met link/tab. Where and how did you meet your Connection? TIP: It is only visible to you.
  9. 9. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069 Relationship Tab (a.k.a., CRM) 5. Click on Tags link/tab. Helps in searching through your connections. TIP: It is only visible to you.
  10. 10. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610 3 Tips For Closing Business On LinkedIn 1. LinkedIn Publishing Platform (i.e., L.I.P.P.):  Articles show upon LinkedIn Pulse  Network notified when new post is published  Viewers can follow writer
  11. 11. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611 3 Tips For Closing Business On LinkedIn 2. Groups:  Post & Answer questions – engage!  Share company blog article  Top contributor shown w/name & photo
  12. 12. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612 3 Tips For Closing Business On LinkedIn 3. Connections:  Connect only if you know person  Search connections – ask for introduction  Read through their profile  Stay in touch – build relationships
  13. 13. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613 Reputation Management
  14. 14. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614 Reputation Management 1. Control all social media platforms your company uses. 2. Create guidelines for employees posting messages on social media. 3. Communicate transparently. 4. Socially listen for feedback on all social media platforms your company uses. 5. Respond quickly and sincerely to feedback on social media, in social media.
  15. 15. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210615 Reputation Management 6. Speak conversationally, maintain professionalism. 7. Monitor endorsements carefully. 8. Monitor engagement between fans/followers and your brand. 9. Create a crisis plan. 10. Own mistakes and create sincere solutions for customers.
  16. 16. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210616 Resources and Information Links  Canva.com – build next-to-free graphics and images for print, web or social media pages.  Slideshare.net – upload Powerpoint presentations (.ppt or .pdf) and connect to LinkedIn profile. Free registration.  PewResearch.org – research website for statistics on tech, social, politics, etc..  ExpandedRamblings.com – internet and social media statistics.
  17. 17. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210617 Resources and Information Links  Pinstamatic.com – create sticky notes, upload videos, etc. to Pinterest board.  Mashable.com – happenings & trends in social media, tech, business, etc..  SocialMediaExaminer.com – happenings & trends in social media, tech, business, etc..  Dictionary.com – word of the day.  BusinessDictionary.com – business terms, word of the day.
  18. 18. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210618 Resources and Information Links  LivePlan.com – software to help write a business plan.  SocialAllyUSA.com – social media scheduling platform/local business.  GetPocket.com – online bookmarking software (app available for mobile).
  19. 19. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210619 Connect with me: LinkedIn: http://www.linkedin.com/in/lisajraymond/ Twitter: @VisiblyMedia | @LisaRaymondAZ Facebook: https://www.facebook.com/VisiblyMedia Email: lisa@visiblymedia.com Phone: 602.423.2106
  20. 20. Strategic Visibility. Be strategic. Be visible. Be found. © 2014-2015 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210620 Thank you for joining me today! A presentation for the The 101 Referral Network.

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