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Twitter and Yelp Basics For Business, by Visibly Media LLC for Business Mentor Team

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Basic overview of Twitter and Yelp for business owners. Use these platforms to gain more followers, more eyeballs on your content, and manage your reputation.

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Twitter and Yelp Basics For Business, by Visibly Media LLC for Business Mentor Team

  1. 1. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061 Twitter & Yelp: Business Basics and Reputation Management A presentation for ASBA, the Business Mentor Team and Paradise Valley Mall Small Business Workshops.
  2. 2. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062 Why Twitter?
  3. 3. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063 Twitter & Business
  4. 4. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064 Twitter & Business
  5. 5. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065 Twitter & Business
  6. 6. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066 Twitter & Business Reputation 1. Get a Twitter account (FREE sign-up). Satellite shops should get permission from larger parent brand. 2. Brand to business. Business logo, colors, images. 3. Simple Twitter lingo. See slide 9. 4. Search for business name. @ mention (i.e., @VisiblyMedia) Hashtag (i.e., #VisiblyMedia)
  7. 7. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067 Twitter & Business Reputation 1. Post new product or service. 2. Upload a relevant image. 3. Post industry updates. Increases authority and trust to followers. 4. Customer service. 5. Mentions of business name. Use of @ or # with business name. 6. Follow parent brand.
  8. 8. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068 Twitter & Business Reputation Complaints on Twitter: 1. Address each Tweet as quickly as possible. Not selective. Don't wait. 2. Offer to resolve. Refer to company social media policy for proper procedures. 3. Call if appropriate. Ask for phone number in a private message. Source: http://marketingland.com/study-72-of-consumers-expect-brands-to- respond-within-an-hour-to-complaints-posted-on-twitter-63496
  9. 9. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069 Twitter & Business Reputation Basic Twitter language (lingo): Tweet: posting an update. Mention: @ symbol along with Twitter handle/name Handle: Twitter name, not person's real name (i.e., @VisiblyMedia) Hashtag: # (pound) symbol, along with word/words-no spaces (i.e., #VisiblyMedia) RT or ReTweet: reposts same message from a follower out to your followers DM: Direct Message, posts to a specific Twitter user privately
  10. 10. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610 Why Yelp?
  11. 11. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611 Yelp & Business
  12. 12. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612 Yelp & Business
  13. 13. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613 Yelp & Business Reputation 1. Get a Yelp personal account (FREE sign-up). Satellite shops should get permission from larger parent brand. 2. Sign up for business Yelp page. Upload business logo, colors, images. 3. Post Yelp logo to your business website. Encourages reviews. 4. Search for your business. 5. Review your reviews.
  14. 14. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614 Yelp & Business Reputation 6. Respond to all reviews timely. Negative reviews should never be left unanswered. Thank positive reviewers. 7. Advertising. Removes competitors from Page. 8. Invite friends. Top-of-mind-awareness. 9. Review nearby Tweets. Is someone looking for a product/service you provide?
  15. 15. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210615 Twitter & Yelp Resources Hootsuite.com Allows scheduling of social media posts to 5 platforms for free. Can monitor up to 10 streams of conversation for free. Uses the URL shortener ow.ly Goo.gl Bit.ly Ow.ly Website URL / address shorteners Wisestamp.com Email signature program, allows embedding of social media links Free and paid versions
  16. 16. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210616 Twitter & Yelp Resources http://www.biz.yelp.com Sign in to profile, then claim your business page at this link and set up location, description, photos, hours/days you are open. http://www.biz.yelp.com/support http://www.yelp.com/contact http://www.yelp.com/brand “Find Us On Yelp” review badge and link for your website, links back to your business Yelp page so viewers can leave a review. http://www.yelp.com/content Questions about what type of content is/is not acceptable to post? Answers are on this page.
  17. 17. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210617 Connect with me: LinkedIn: http://www.linkedin.com/in/lisajraymond/ Twitter: @VisiblyMedia | @LisaRaymondAZ Facebook: https://www.facebook.com/VisiblyMedia Email: lisa@visiblymedia.com Phone: 602.423.2106 Yelp: http://www.yelp.com/biz/visibly-media-llc-glendale
  18. 18. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210618 Thank you for joining me today! A presentation for ASBA, the Business Mentor Team and Paradise Valley Mall Small Business Workshops.

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