SlideShare a Scribd company logo

Twitter and Yelp Basics For Business, by Visibly Media LLC for Business Mentor Team

Basic overview of Twitter and Yelp for business owners. Use these platforms to gain more followers, more eyeballs on your content, and manage your reputation.

1 of 18
Download to read offline
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061
Twitter & Yelp: Business Basics
and Reputation Management
A presentation for ASBA, the Business Mentor Team
and Paradise Valley Mall Small Business Workshops.
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062
Why Twitter?
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063
Twitter & Business
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064
Twitter & Business
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065
Twitter & Business
Strategic Visibility. Be strategic. Be visible. Be found.
© 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066
Twitter & Business Reputation
1. Get a Twitter account (FREE sign-up).
Satellite shops should get permission from larger parent brand.
2. Brand to business.
Business logo, colors, images.
3. Simple Twitter lingo.
See slide 9.
4. Search for business name.
@ mention (i.e., @VisiblyMedia)
Hashtag (i.e., #VisiblyMedia)

Recommended

Marketing Plan Android App : Yelp Me!
Marketing Plan Android App : Yelp Me!Marketing Plan Android App : Yelp Me!
Marketing Plan Android App : Yelp Me!NIVESH ARON
 
Yelp Tech Talks: Mobile Testing 1, 2, 3
Yelp Tech Talks: Mobile Testing 1, 2, 3Yelp Tech Talks: Mobile Testing 1, 2, 3
Yelp Tech Talks: Mobile Testing 1, 2, 3Yelp Engineering
 
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...
Mobile Trends, Online Reviews & More: Attract Today's Renter (Property Manage...AppFolio
 
Business Case Presentation
Business Case PresentationBusiness Case Presentation
Business Case PresentationHeather Hurmiz
 

More Related Content

Viewers also liked

Yelp Q4 2015 investor presentation
Yelp Q4 2015 investor presentationYelp Q4 2015 investor presentation
Yelp Q4 2015 investor presentationLudovic Privat
 
Scaling Graphite At Yelp
Scaling Graphite At YelpScaling Graphite At Yelp
Scaling Graphite At YelpPaul O'Connor
 
Entrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business ModelEntrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business Modelclsmith652
 
Starbucks PepsiCo Partnership Proposition Canvas
Starbucks PepsiCo Partnership Proposition CanvasStarbucks PepsiCo Partnership Proposition Canvas
Starbucks PepsiCo Partnership Proposition CanvasBart Doorneweert
 
The partnership proposition canvas v0.4
The partnership proposition canvas v0.4The partnership proposition canvas v0.4
The partnership proposition canvas v0.4Bart Doorneweert
 
yelp data challenge
yelp data challengeyelp data challenge
yelp data challengeAMR koura
 

Viewers also liked (8)

Yelp Q4 2015 investor presentation
Yelp Q4 2015 investor presentationYelp Q4 2015 investor presentation
Yelp Q4 2015 investor presentation
 
Scaling Graphite At Yelp
Scaling Graphite At YelpScaling Graphite At Yelp
Scaling Graphite At Yelp
 
Yelp final
Yelp finalYelp final
Yelp final
 
Entrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business ModelEntrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business Model
 
Starbucks PepsiCo Partnership Proposition Canvas
Starbucks PepsiCo Partnership Proposition CanvasStarbucks PepsiCo Partnership Proposition Canvas
Starbucks PepsiCo Partnership Proposition Canvas
 
The partnership proposition canvas v0.4
The partnership proposition canvas v0.4The partnership proposition canvas v0.4
The partnership proposition canvas v0.4
 
The Partnership Canvas
The Partnership CanvasThe Partnership Canvas
The Partnership Canvas
 
yelp data challenge
yelp data challengeyelp data challenge
yelp data challenge
 

Recently uploaded

Tube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube SuccessTube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube SuccessSocioCosmos
 
Personal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdfPersonal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdfHyrum Stoddard VI
 
Episode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksEpisode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksNeil Horowitz
 
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSWE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSMyInstaHub
 
Unlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio CosmosUnlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio CosmosSocioCosmos
 
How to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrowHow to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrowAmit Modi
 
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...AJHSSR Journal
 
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...AJHSSR Journal
 
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...AJHSSR Journal
 
Start Using Social Media for Small Business
Start Using Social Media for Small BusinessStart Using Social Media for Small Business
Start Using Social Media for Small BusinessSeemaRampersad1
 
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...AJHSSR Journal
 
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfHow Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfZentechia
 

Recently uploaded (12)

Tube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube SuccessTube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube Success
 
Personal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdfPersonal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdf
 
Episode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksEpisode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
 
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSWE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
 
Unlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio CosmosUnlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
 
How to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrowHow to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrow
 
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
 
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
 
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
 
Start Using Social Media for Small Business
Start Using Social Media for Small BusinessStart Using Social Media for Small Business
Start Using Social Media for Small Business
 
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
 
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfHow Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
 

Twitter and Yelp Basics For Business, by Visibly Media LLC for Business Mentor Team

  • 1. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21061 Twitter & Yelp: Business Basics and Reputation Management A presentation for ASBA, the Business Mentor Team and Paradise Valley Mall Small Business Workshops.
  • 2. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21062 Why Twitter?
  • 3. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21063 Twitter & Business
  • 4. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21064 Twitter & Business
  • 5. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21065 Twitter & Business
  • 6. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21066 Twitter & Business Reputation 1. Get a Twitter account (FREE sign-up). Satellite shops should get permission from larger parent brand. 2. Brand to business. Business logo, colors, images. 3. Simple Twitter lingo. See slide 9. 4. Search for business name. @ mention (i.e., @VisiblyMedia) Hashtag (i.e., #VisiblyMedia)
  • 7. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21067 Twitter & Business Reputation 1. Post new product or service. 2. Upload a relevant image. 3. Post industry updates. Increases authority and trust to followers. 4. Customer service. 5. Mentions of business name. Use of @ or # with business name. 6. Follow parent brand.
  • 8. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21068 Twitter & Business Reputation Complaints on Twitter: 1. Address each Tweet as quickly as possible. Not selective. Don't wait. 2. Offer to resolve. Refer to company social media policy for proper procedures. 3. Call if appropriate. Ask for phone number in a private message. Source: http://marketingland.com/study-72-of-consumers-expect-brands-to- respond-within-an-hour-to-complaints-posted-on-twitter-63496
  • 9. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.21069 Twitter & Business Reputation Basic Twitter language (lingo): Tweet: posting an update. Mention: @ symbol along with Twitter handle/name Handle: Twitter name, not person's real name (i.e., @VisiblyMedia) Hashtag: # (pound) symbol, along with word/words-no spaces (i.e., #VisiblyMedia) RT or ReTweet: reposts same message from a follower out to your followers DM: Direct Message, posts to a specific Twitter user privately
  • 10. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210610 Why Yelp?
  • 11. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210611 Yelp & Business
  • 12. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210612 Yelp & Business
  • 13. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210613 Yelp & Business Reputation 1. Get a Yelp personal account (FREE sign-up). Satellite shops should get permission from larger parent brand. 2. Sign up for business Yelp page. Upload business logo, colors, images. 3. Post Yelp logo to your business website. Encourages reviews. 4. Search for your business. 5. Review your reviews.
  • 14. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210614 Yelp & Business Reputation 6. Respond to all reviews timely. Negative reviews should never be left unanswered. Thank positive reviewers. 7. Advertising. Removes competitors from Page. 8. Invite friends. Top-of-mind-awareness. 9. Review nearby Tweets. Is someone looking for a product/service you provide?
  • 15. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210615 Twitter & Yelp Resources Hootsuite.com Allows scheduling of social media posts to 5 platforms for free. Can monitor up to 10 streams of conversation for free. Uses the URL shortener ow.ly Goo.gl Bit.ly Ow.ly Website URL / address shorteners Wisestamp.com Email signature program, allows embedding of social media links Free and paid versions
  • 16. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210616 Twitter & Yelp Resources http://www.biz.yelp.com Sign in to profile, then claim your business page at this link and set up location, description, photos, hours/days you are open. http://www.biz.yelp.com/support http://www.yelp.com/contact http://www.yelp.com/brand “Find Us On Yelp” review badge and link for your website, links back to your business Yelp page so viewers can leave a review. http://www.yelp.com/content Questions about what type of content is/is not acceptable to post? Answers are on this page.
  • 17. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210617 Connect with me: LinkedIn: http://www.linkedin.com/in/lisajraymond/ Twitter: @VisiblyMedia | @LisaRaymondAZ Facebook: https://www.facebook.com/VisiblyMedia Email: lisa@visiblymedia.com Phone: 602.423.2106 Yelp: http://www.yelp.com/biz/visibly-media-llc-glendale
  • 18. Strategic Visibility. Be strategic. Be visible. Be found. © 2014 Visibly Media LLC. All rights reserved. lisa@visiblymedia.com | 602.423.210618 Thank you for joining me today! A presentation for ASBA, the Business Mentor Team and Paradise Valley Mall Small Business Workshops.