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Lisa Humenik's Smart Seller Marketing Program


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Overview of the SmartSeller marketing program designed to bring today's home seller the most amount of buyers to their home.

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Lisa Humenik's Smart Seller Marketing Program

  1. 1. SPRING 205 EDITIO N The SmartSeller™ Marketing Program Lisa Humenik RE/MAX Crossroads Presented by:
  2. 2. Crossroads Properties Lisa Humenik RESUME of LISA HUMENIK, Realtor®, RE/MAX Crossroads My current position is as a a real estate professional (REALTOR) at RE/MAX Crossroads Properties helping clients buy and/or sell their home and find the perfect new place or investment to meet their needs. My clients include residential home sellers, investors, and new and move-up buyers. Home sellers enjoy state-of-the-art marketing services to assist them in the sale of their home including internet, video, social media, print, and mobile marketing to expose their home to the most buyers. I am the author of the blog covering real estate trends in the Northeast Ohio suburbs. Lisa’s Facebook fan page, AmazingNortheastOhioHomes, has over 1,200 fans. I have been practicing real estate for over ten years and sells over 50 homes per year. Every year since joining the company I have earned recognition in the RE/MAX 100% Club. I am a member of the Cleveland/Akron Area Board of Realtors (CABOR) and the National Association of Realtors (NAR). RE/MAX Crossroads Amazing
  3. 3. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* The SmartSeller™ Marketing Plan The Smart Home Seller Plan is designed to offer clients the most state-of-the art marketing of their home to bring in the highest and best market offers in faster than average market time. In addition, professional photography and video will give the professional finishes needed to get top dollar. The Northeast Ohio real estate market has improved quite a bit in the last year, but all real estate is local right down to your city and neighborhood. A professional pricing assessment of your home, light staging or improvements (if needed), and a highly targeted marketing plan will deliver the results you did not think possible. Plus, a 100% Happiness Guarantee.
  4. 4. Crossroads Properties Lisa Humenik RE/MAX Crossroads What is the SmartSeller™ Marketing Plan? A High-touch/High-tech Marketing Program giving your home the MOST exposure to home Buyers Your home will receive more marketing and buyer exposure than other Realtors will offer. Your home will be marketed on every online real estate website,, Craigslist, Facebook, YouTube, and more! You will be presented with a Marketing Plan showing you every action I will take to get your home sold. Your home will also be marketed via the tope social media and online blog channels as well. 100% Happiness Guarantee J I am so confident that you will be thrilled with my marketing results and choosing me as your Realtor, that you can cancel your listing agreement at any time – that’s my 100% Happiness Guarantee! Most brokers will hold you to the length of time of the listing agreement you signed. I will never do that because I know that I will deliver results. You can be sure that I will market your home effectively and negotiate for the highest price between you and the buyer. That’s my promise and service commitment to you as my valued client. No strings attached!
  5. 5. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* The SmartSeller™ Marketing Plan Advanced / High Tech Marketing You are guaranteed the most state-of-the-art Marketing Plan available utilizing what works to attract today’s buyer. I will review with you my marketing plan specifically designed for your home. Here's a brief overview of the marketing initiatives I would use to sell your home: Premium Online Advertising Package Over 90% of buyers look for a home on the Internet first before requesting a showing for your home! My client receive and extensive online advertising (at no cost to you) of your home 24x7 on,,,,,, Craigslist, on all cooperative brokerages and over 500 affiliated internet websites. More dollars are spent showcasing your listing to the MOST Buyers! I spend additional dollars from my budget to showcase my client’s homes on, the #1 searched buyer website nationwide. By showcasing your home, your home will appear highest in buyer searches, tripling the number of buyers who will see your home. Social Media Marketing Plan Your home will have a unique social media marketing program deigned to get your home MORE exposure than any other Realtor. Who else offers you this? Staging Advice You will be provided with professional staging advice to determine what, if anything, needs improvement in your home to make it show the best while on the market. You are guaranteed a personalized Marketing Plan designed specifically to sell your home in today’s market. Enhanced Visibility on the TOP sites:    RE/ All syndicated sites
  6. 6. Comprehensive Online Marketing Strategy Vast online presence (especially as a promoted listing) on the top sites. Most buyers use Zillow, Trulia,,, or other major portals to find the homes they want to see. Sponsored promotion of your home and SEO on Google make sure more home buyers see your home is for sale. . Lisa Humenik, RE/MAX Crossroads * (440)476-4959* MARKETING STRATEGIES UTILIZED TO GET YOU THE BEST PRICE
  7. 7. Professional Wide-angle Photography According to data from the National Association of Realtors, 89 percent of buyers use online tools in their home searches. “A Picture is Worth A Thousand Words”. Your first home showing is online, so your home has to win the beauty contest. Great photographs are probably the single most important piece of any online listing. Wide-angle Lense Photography of your home is important to make the right first impression.. It is imperative that your home shows better than others The wide angle lens gives a better view of your rooms (like they would see in person). All my listings get interior & exterior pictures taken with a wide-angle lense professional camera producing “magazine quality” pictures which showcase your home in the best way possible. Your home needs to win the beauty contest compared to the other homes on the market! The first showing of your home is online, it is imperative that your home shows better than others! Standard Wide Angle Lisa Humenik, RE/MAX Crossroads * (440)476-4959*
  8. 8. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* High Quality Sharp Photos Overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents' remarks section. Therefore – the pictures are the most important. The likelihood of your home selling at or above list price is 31% higher when you use professionally taken photos. For sale is not a destination, sold is. Sharp photos put SOLD signs in front yards.
  9. 9. Video Marketing A professional video of your home will be taken as a buyer would see your home when walking thru is the latest tool in real estate home marketing. Buyers are attracted to video and are much more likely to view the video as opposed to scroll through screens of pictures of your home. Also, when a buyer calls to see your home after seeing the video, they are already “pre-sold” and are more likely to be a qualified buyer for your home. The video will include music and great photography highlighting your home’s best features. Video really allows homebuyers to create that emotional connection. The video will be also promoted on all online sites, Facebook, and Blog posts. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* MARKETING STRATEGIES UTILIZED TO GET YOU THE BEST PRICE Check out my YouTube Channel online
  10. 10. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* Check out my YouTube Channel online @ Video Marketing of your Home Online Ain addition to YouTube, your home’s video will be also promoted on all online sites (, Zillow, Trulia, etc),the MLS, Facebook, Google+, Blog posts, and your home’s unique website. Interested homebuyers can preview your home online and are often already “pre-sold” before arranging a showing for your home. The video gives you a virtual 24x7 Online “Open House” everyday for buyers to see your home!
  11. 11. A dedicated website for our home will allow your video, pictures, description, and tons of other info to be showcased in one place. Your home should have its own web address (URL) which buyers can use to search for your home directly on the internet, i.e. These advanced marketing and home presentation strategies will bring more buyers in the door and, as a result, a higher sales price. It is imperative that these are incorporated into a professional home marketing plan. *Check out a example at Lisa Humenik, RE/MAX Crossroads * (440)476-4959* YOUR HOME’S OWN WEBSITE – Your Address
  12. 12. Social Media Marketing To expand the reach of your home marketing, I utliize social media sites like Facebook, Twitter, LinkedIn, and Instagram. Paid social media promotion is a important element of a successful marketing plan. Facebook is approaching Google as having the highest internet traffic. Sample promotions include: - Facebook Fan Page and Realtor Group promotion Facebook “Promoted Posts” of your home’s listing and Video to targeted home buyers - “Just Listed” Anouncement on agent’s Blog, Fan Page, and LinkedIn - Posts to community SunNews webpages - Twitter tweet of new listing - Instagram photos shared on the web Social proof and sharing by local homeowners and buyers creates a “BUZZ” around your new listing and home video and can be a magnet to potential buyers. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* MARKETING STRATEGIES UTILIZED TO GET YOU THE BEST PRICE
  13. 13. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* Facebook FACEBOOK MARKETING STRATGIES: • Vast promotion to my 1,200+ followers of my Fanpage “Amazing Northeast Ohio Homes” and via my social network. • Posting to the local SunNews and City pages targeted to your potential home buyers • Promoted post of your listing Video to target homebuyers • Post to Friends, Clients, RE/MAX realtors& Realtor groups • Paid “Sponsored Ads” to targeted homebuyer segments : Check out my Facebook Page at
  14. 14. Lisa Humenik, RE/MAX Crossroads * (440)476-4959* Twitter Linked IN Over 1,000 colleague and client connections to spread the word about your home listing. A “Just Listed” tweet of your home allows rapid distribution to buyers and quick feedback. Pictures of your home broadcast online Video distribution and online posting allowing higher Google search rankings for your home.
  15. 15. Blog Your home’s listing will be broadcast as a “Just Listed” home to thousands of blog subscribers, current buyers, and past clients. Your blog post will contain all the details of your home’s listing (including video). In addition, your listing will be posted on all the social media sites as well! Lisa Humenik, RE/MAX Crossroads * (440)476-4959*
  16. 16. Mobile/Smartphone Marketing Your home’s visual presentation on mobile is more important than ever. Sellers need to make sure their listing looks great on a smartphone. Photos will be taken with a high-resolution camera, because that’s what looks best on mobile. Zillow reported that in January, nearly 600 million homes were viewed on Zillow’s mobile app. That’s 223 homes per second. Recently predicted that mobile search is most likely going to surpass traditional online search for volume of buyer searches in the coming year. It is imperative that a seller make sure their home is marketed effectively to mobile users to increase your likelihood of a sale! Mobile marketing on,, Zillow, Trulia, & more with instant home buyer access to me via their smartphone to schedule showings and see pictures. This allows all smartphone and tablet home shoppers to have “anywhere” access to your home’s listing and to easily arrange a showing. Lisa Humenik, RE/MAX Crossroads * (440)476-4959*
  17. 17. REALTOR.COM® APPS Mobile / Smartphone Marketing: Buyers driving through the neighborhood can utilize their mobile device to: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment - See all the pictures, watch your home on Video, and see all the details on your home and neighorhood Lisa Humenik, RE/MAX Crossroads * (440)476-4959*
  18. 18. REALTOR.COM® APPS ADDITIONAL MARKETING PROGAMS:  Print Marketing – Postcards & Flyers  Open Houses (if desired)  Sneak Peak Broker Showings  Staging Advice or Services Lisa Humenik, RE/MAX Crossroads * (440)476-4959* Call Lisa Humenik at (440) 476-4959 and let’s get started today!