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Not all stories are created equal. As non-profits, we’ve got many stories to tell but which ones should we be telling? Do you have hundreds of stories to choose from and aren’t sure which ones will elicit the kind of action you are looking for? Or, do you struggle to dig one up for each campaign?
Not all stories will give you the results you are looking for. To help you find your best stories, we will review the fundamentals of storytelling to uncover what elements make the most powerful stories. Then, through examples, we will look at the two most important types of stories a non-profit should be telling – the ones that actually result in action!
We’ll then brush upon how you can use this key information to help you find and revise your great stories and how you can keep them alive over time through your online communications channels and throughout your organization to create the biggest impact.
This presentation was originally given at TechSoup's Net Tuesday event by Lisa Horvat from Strategic Storytellers - http://strategicstorytellers.com