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Lisa Morales-Hellebo
CEO/Founder, REFASHIOND
lisa@refashiond.com
lisahellebo.com
@lisahellebo / 202-251-0420
EMBRACING
DIS...
22
Fashion Tech
= all innovations living at the
intersection of fashion, retail, and
technology
SUPPLY CHAIN PRODUCT
ADVERTISING &
PROMO
SALES &
DISTRIBUTION
SUPPLY CHAIN PRODUCT
ADVERTISING &
PROMO
SALES &
DISTRIBUTION
55
http://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion
$2.4 trillion
annual industry revenue
66
$250 billion
annual n apparel sales
https://www.statista.com/statistics/279735/global-apparel-market-size-by-region/
77
$3.4 billion
of that was Amazon
https://www.statista.com/statistics/279735/global-apparel-market-size-by-region/
https:...
Are you investing in the future or the past?
Digital IMMIGRANTS Digital NATIVESVS
Digital IMMIGRANTS
Digital NATIVES
Advertising was king.
IN THE PAST
Advertising is a tax
only poor people pay.
- Scott Galloway, L2
THE NEW RULES
wardrobe
Retail as we know it
has committed suicide.
Death by an echochamber of self-mutilation.
DEPARTMENT STORES
Create meaningful
experiences.
THE NEW RULES
ONE SIZE DOES NOT FIT ALL
SPEAK TO TRIBES
POP-UP SHOPS
TRIBE SHOPS
TRIBE SHOPS
TRIBE SHOPS
Industry sea change.
THE NEW RULES
Digital IMMIGRANTS Digital NATIVESVS
Customization.
THE NEW RULES
Ethical & transparent.
THE NEW RULES
Latino market.
THE NEW RULES
4848
of total U.S. population growth
from 2010-2015 came from the
Hispanic Population
http://www.nielsen.com/us/en/insight...
50
Cultural duality
is more likely the norm
http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new...
5151
DESPACITO
5252
HAMILTON
5353
Hispanic
buying power growth
outpaces the total population
http://www.nielsen.com/us/en/insights/news/2016/hispanic-i...
Final thoughts.
ONE MORE THING...
1 Blockchain
2 Future Commerce
3 Contextual Recommendations & Search
4 Augmented Reality
5 Signal Graph
6 Privacy & Servic...
CEO/Founder,
REFASHIOND
Lisahellebo.com
lisa@refashiond.com
@lisahellebo / 202-251-0420
Lisa Morales-
Hellebo
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
LMH Voxburner Keynote 2017
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LMH Voxburner Keynote 2017

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What are the new rules shaping the future of fashion & retail tech? Where are the biggest opportunities? Retail isn't dead, but it IS evolving for the new consumer, learn how.

Published in: Leadership & Management
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LMH Voxburner Keynote 2017

  1. 1. Lisa Morales-Hellebo CEO/Founder, REFASHIOND lisa@refashiond.com lisahellebo.com @lisahellebo / 202-251-0420 EMBRACING DISRUPTION IN FASHION TECH
  2. 2. 22 Fashion Tech = all innovations living at the intersection of fashion, retail, and technology
  3. 3. SUPPLY CHAIN PRODUCT ADVERTISING & PROMO SALES & DISTRIBUTION
  4. 4. SUPPLY CHAIN PRODUCT ADVERTISING & PROMO SALES & DISTRIBUTION
  5. 5. 55 http://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion $2.4 trillion annual industry revenue
  6. 6. 66 $250 billion annual n apparel sales https://www.statista.com/statistics/279735/global-apparel-market-size-by-region/
  7. 7. 77 $3.4 billion of that was Amazon https://www.statista.com/statistics/279735/global-apparel-market-size-by-region/ https://www.cnbc.com/2017/07/10/heres-how-the-amazon-effect-is-hitting-the-apparel-industry.html
  8. 8. Are you investing in the future or the past? Digital IMMIGRANTS Digital NATIVESVS
  9. 9. Digital IMMIGRANTS
  10. 10. Digital NATIVES
  11. 11. Advertising was king. IN THE PAST
  12. 12. Advertising is a tax only poor people pay. - Scott Galloway, L2 THE NEW RULES
  13. 13. wardrobe
  14. 14. Retail as we know it has committed suicide. Death by an echochamber of self-mutilation.
  15. 15. DEPARTMENT STORES
  16. 16. Create meaningful experiences. THE NEW RULES
  17. 17. ONE SIZE DOES NOT FIT ALL
  18. 18. SPEAK TO TRIBES
  19. 19. POP-UP SHOPS
  20. 20. TRIBE SHOPS
  21. 21. TRIBE SHOPS
  22. 22. TRIBE SHOPS
  23. 23. Industry sea change. THE NEW RULES
  24. 24. Digital IMMIGRANTS Digital NATIVESVS
  25. 25. Customization. THE NEW RULES
  26. 26. Ethical & transparent. THE NEW RULES
  27. 27. Latino market. THE NEW RULES
  28. 28. 4848 of total U.S. population growth from 2010-2015 came from the Hispanic Population http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-in-the-us.html 50%
  29. 29. 50 Cultural duality is more likely the norm http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-in-the-us.html
  30. 30. 5151 DESPACITO
  31. 31. 5252 HAMILTON
  32. 32. 5353 Hispanic buying power growth outpaces the total population http://www.nielsen.com/us/en/insights/news/2016/hispanic-influence-reaches-new-heights-in-the-us.html
  33. 33. Final thoughts. ONE MORE THING...
  34. 34. 1 Blockchain 2 Future Commerce 3 Contextual Recommendations & Search 4 Augmented Reality 5 Signal Graph 6 Privacy & Service Bots 7 Personal Data as Currency
  35. 35. CEO/Founder, REFASHIOND Lisahellebo.com lisa@refashiond.com @lisahellebo / 202-251-0420 Lisa Morales- Hellebo

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