My Space

355 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
355
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

My Space

  1. 1. My Space: Your Business Birketts’ Employment Team Catherine Johnson – Associate Lisa Hayward - Senior Solicitor
  2. 2. •Birketts LLP Employment Law Team •Early Birds •Case Updates •The “Main Event”
  3. 3. Introduction What is social networking? Examples of social networking sites: • Facebook • MySpace • Bebo • Twitter
  4. 4. Have I got News For You "It's s***. All I do is shred, hole punch and scan paper." Kimberley Swann (16) Ivell Marketing and Logistics
  5. 5. Have I got News For You "'Would you like a bag for life?', and the customer replied 'Ahhh no, I think I can fit it all in here', '...they are free tonight', 'Ohhhhh go on then I'll have two!'" Cheap little b******s.“ Marks and Spencer
  6. 6. Have I got News For You Which company’s employees rate their client’s as: “ Smelly and Annoying” ? “ Chavs”
  7. 7. Have I got News For You Can you name this fast food restaurant? KFC – employees not so “ finger lickin’ good”
  8. 8. The Generation Game
  9. 9. To Ban or Embrace • Ban • Restrict personal use to employee’s own time • Bank of PC’s to use for personal access • Free access at all times • Managing use outside of work
  10. 10. How and why to embrace • Simple, interactive, cost effective Ecademy survey • Marketing your business and brand “ Over a fifth of respondents claimed to • Communicate with your get between 10% and 50% clients/customers the same way you of their new business from communicate with each other online business networking” “ 67% planning to spend more time on social media sites in the future”
  11. 11. How and Why to Embrace • Effective tool to organise and participate in networking groups
  12. 12. Business Networking Top three sites for business networking
  13. 13. Trends in the Market • Unique visitors to social networking sites in June 2008 represented approximately 2/3 of the worlds internet audience • Viral marketing • Virtual meetings/conferencing
  14. 14. Employers Use of Networking Sites • Applicant vetting
  15. 15. Employers use of Networking Sites • Evidence for disciplinary proceedings From: Kyle Doyle Sent: Wednesday, 27 August 2008 9:43 a.m. To: Niresh Regmi Subject: RE: Absence on Thursday 21st 2008 Hi Niresh, My leave was due to medical reasons, so you cannot deny leave based on a line manager’s discretion, with no proof, please process leave as requested. Thanks and Regards, Kyle Doyle From: Niresh Regmi Sent: Wednesday, 27 August 2008 9:50 a.m. To: Kyle Doyle Subject: RE: Absence on Thursday 21st 2008 Hi Kyle, I believe the proof that you are after is below…
  16. 16. Employers Use of Social Networking Sites
  17. 17. Risks and Liability • Vicarious Liability – discrimination and harassment • Reputation – impact on business – defamation – brand damage
  18. 18. Risks and Liability • Productivity • IT Issues – risks of viruses/security • Confidentiality • IPR infringement
  19. 19. Legal Parameters • Data Protection Act • Human Rights Act • Regulatory of Investigatory Powers Act • Telecommunications Regulations • All strands of discrimination • Whistle blowing • Unfair dismissal
  20. 20. Best Practice • Policy – Key terms – Communication and acceptance – Training – Culture
  21. 21. Website Details • www.facebook.com • www.bebo.com • www.myspace.com • www.linkedin.com • www.ecademy.com • www.friendsinbusinessuk.ning.com
  22. 22. Catherine Johnson Lisa Hayward Associate Senior Solicitor catherine-johnson@birketts.co.uk lisa-hayward@birketts.co.uk 01473 299174 01473 406316

×