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Lisa Harris
Lisa Harris

Our presentation to AUMEC2009 conference in Turkey, April 2009

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Punching above their weight: the role of networking in SMEs Presented at AUMEC 2009 by Lisa Harris, Alan Rae and Ivan Misner
Who we are ,[object Object],[object Object],[object Object]
The ‘Punch Above Your Weight’ Research Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Growth ,[object Object],[object Object]
 
Our Networking Project ,[object Object],[object Object],[object Object],[object Object]
Peak at 2-4 hours for face to face networking - 16% do lots more
People do a lot or a little online
Marketing Activity Technique Use regularly Depend on it Total One to One selling 43.4 30.8 74.2 Social Networks 50.1 21.6 71.7 Workshops 23.6 6.6 30.2 PR 21.8 7.5 29.3 Online advertising 22.6 4.9 27.5 Email Shots 23.5 3.2 26.7 Newsletters 22.2 2.2 24.4 Direct Mail 18.6 3 21.6 Blogs 14.1 3.7 17.8 Print advertising 13.4 1.4 14.8 Telesales 12 2.7 14.7 Exhibitions 8.9 0.9 9.8 E-zines 5 1.4 6.4 Leaflet Drops 4.4 1.5 5.9
Preferred networking environments
Scalability v geographic orientation
Contribution ,[object Object],[object Object],[object Object]
Strong ties v weak ties ,[object Object],[object Object],[object Object],[object Object]
Conclusions and further research ,[object Object],[object Object],[object Object]

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Turkey

  • 1. Punching above their weight: the role of networking in SMEs Presented at AUMEC 2009 by Lisa Harris, Alan Rae and Ivan Misner
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  • 7. Peak at 2-4 hours for face to face networking - 16% do lots more
  • 8. People do a lot or a little online
  • 9. Marketing Activity Technique Use regularly Depend on it Total One to One selling 43.4 30.8 74.2 Social Networks 50.1 21.6 71.7 Workshops 23.6 6.6 30.2 PR 21.8 7.5 29.3 Online advertising 22.6 4.9 27.5 Email Shots 23.5 3.2 26.7 Newsletters 22.2 2.2 24.4 Direct Mail 18.6 3 21.6 Blogs 14.1 3.7 17.8 Print advertising 13.4 1.4 14.8 Telesales 12 2.7 14.7 Exhibitions 8.9 0.9 9.8 E-zines 5 1.4 6.4 Leaflet Drops 4.4 1.5 5.9
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  • 14.