Online identity and employability      Fiona Harvey and Lisa Harris           24th January 2013            LLAS Workshop
Fiona Harvey• Fiona Harvey is an Educational Development  Manager with the Centre for Technology in  Educational Innovatio...
Lisa Harris• Lisa is a Senior Lecturer in Marketing, Director of the  MSc programme in Digital Marketing and Co-Chair of  ...
Topics to cover•   You personal online identity•   Employability: what’s changed•   The employer perspective•   Building y...
Online Identity
Personal identity - Why bother?       And now we have                         MOOCs
On the internet, no one knows you’re               a dog…
Goo.gle [goo-guh l]verb, Goo.gled, Goo.gling( often lowercase ) to search the Internet for informationabout (a person, top...
Dare you Google yourself...?          @lisaharris #CIMbrandyou
ActivitiesWhat do you think about being online?What are the advantages and challenges ofhaving an online presence?http://i...
Employability: what’s     changed?
Rationale• Maintaining a personal brand through online and  offline networking is becoming a critical aspect of  career or...
21st Century Careers by JISC• Competition for employment in a global knowledge  economy• increased levels of self-employme...
www.employadam.com• The video• Why it works
The Future of You“Welcome to a new era of work, where yourfuture depends on being a signal in the noisyuniverse of human c...
What does this mean?• Self-branding is about being a signal in the  noise of human capital.• Entrepreneurship is about add...
My takeaways• Self branding is not about “look at me”, but  about “doing great stuff” which others then  amplify on your b...
The employer perspective
Employers will check you out online• According to a recent study by Cross-Tab Marketing services:   – 75% of HR department...
Flipping the Funnel• A well defined online presence allows employers  to specify exactly what type of candidates they  are...
Building yourprofessional profile
Using social media to get a job• Connect (LinkedIn, FB, Twitter)• Collaborate (Skype, Dropbox, Google Drive)• Create  (Wor...
Build & maintain your LinkedIn profile• Ivan’s presentation highlights the increasingly  central role of LinkedIn for job ...
Case study examples
Be creative • See Ed Hamilton’s CV on Google Maps• Jay Foreman’s video history of London’s tube  stations• The video CV (...
How social media has helped my work• Developing new contacts• Sourcing newly published articles, calls for papers and rele...
A few notes of caution...• Ongoing time and effort is required to develop and  maintain online profiles, learn new tools a...
Exercise• What will YOU do after this session to develop  your online profile                   @lisaharris #CIMbrandyou
Resources
Linchpin@lisaharris #CIMbrandyou
“Linchpin” by Seth Godin• Its now more essential than ever to become  indispensable - to become a linchpin.• Linchpins are...
@lisaharris #CIMbrandyou
For a comprehensive set of resources on personal branding:         http://www.personalbrandingblog.com                    ...
References• Harris, L. and Rae, A. (2010) “Building a personal brand  through social networking” Journal of Business Strat...
Useful Guides• A blog. Plenty of good advice here:  http://www.slideshare.net/demler1/developing-your-personal-  brand-thr...
Online identity and employability
Online identity and employability
Online identity and employability
Online identity and employability
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Online identity and employability

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Online Identity and Employability Workshop for LLAS e-Learning Conference, 24th January 2013

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Online identity and employability

  1. 1. Online identity and employability Fiona Harvey and Lisa Harris 24th January 2013 LLAS Workshop
  2. 2. Fiona Harvey• Fiona Harvey is an Educational Development Manager with the Centre for Technology in Educational Innovation at the University of Southampton. She is Chair of the Digital Literacies Special Interest group.• www.elearning.soton.ac.uk• www.twitter.com/fionajharvey• www.linkedin.com/fionaharvey
  3. 3. Lisa Harris• Lisa is a Senior Lecturer in Marketing, Director of the MSc programme in Digital Marketing and Co-Chair of the Digital Economy USRG at the University of Southampton. She is also an accredited tutor for the University of Liverpool online MBA programme.• www.digitaleconomy.soton.ac.uk• http://lisaharrismarketing.com• www.twitter.com/lisaharris• www.slideshare.net/lisaharris• www.delicious.com/lisaharris1
  4. 4. Topics to cover• You personal online identity• Employability: what’s changed• The employer perspective• Building your professional online profile• Case study examples• Satire by the Onion (2 mins)
  5. 5. Online Identity
  6. 6. Personal identity - Why bother? And now we have MOOCs
  7. 7. On the internet, no one knows you’re a dog…
  8. 8. Goo.gle [goo-guh l]verb, Goo.gled, Goo.gling( often lowercase ) to search the Internet for informationabout (a person, topic, etc.): We googledthe new applicant to check her background.
  9. 9. Dare you Google yourself...? @lisaharris #CIMbrandyou
  10. 10. ActivitiesWhat do you think about being online?What are the advantages and challenges ofhaving an online presence?http://is.gd/identityactivityOnline Identity calculatorhttp://www.onlineidcalculator.com/index.php
  11. 11. Employability: what’s changed?
  12. 12. Rationale• Maintaining a personal brand through online and offline networking is becoming a critical aspect of career or business development• It is essential that the information displayed online is going to encourage rather than discourage potential customers, collaborators etc.• This session reviews our ongoing work at Southampton into the impact of social networking upon profile building and employability @lisaharris #CIMbrandyou
  13. 13. 21st Century Careers by JISC• Competition for employment in a global knowledge economy• increased levels of self-employment and portfolio working• growth of multi-disciplinary teams focused on specific tasks whose members might be physically located anywhere in the world• life within a networked society• blurring of boundaries between ‘real’ and ‘virtual’, public and private• increasingly ubiquitous use of digital technologies.
  14. 14. www.employadam.com• The video• Why it works
  15. 15. The Future of You“Welcome to a new era of work, where yourfuture depends on being a signal in the noisyuniverse of human capital. In order to achievethis, you will need to master three things: self-branding, entrepreneurship, andhyperconnectivity.”By Tomas Chamorro-Premuzic, in the HBR blog
  16. 16. What does this mean?• Self-branding is about being a signal in the noise of human capital.• Entrepreneurship is about adding value to society by disrupting it and improving the order of things: it is turning the present into the past by creating a better future.• Hyperconnectivity is about being a signal in the sea of data and making and shaping the waves of social knowledge.
  17. 17. My takeaways• Self branding is not about “look at me”, but about “doing great stuff” which others then amplify on your behalf• Authenticity is harder to achieve than buzz, but it is the only differentiator in the longer term• Hyperconnectivity is the only really new factor
  18. 18. The employer perspective
  19. 19. Employers will check you out online• According to a recent study by Cross-Tab Marketing services: – 75% of HR departments worldwide are required to screen job candidates online – 70% of recruiters claim they have rejected potential employees based on information surfaced online – 50% say that a strong online reputation influences their hiring decisions to a “great extent”• Syracuse University (NYC) has purchased a subscription to Brand-Yourself.com’s online reputation management platform for all 4,100 of its graduating students.
  20. 20. Flipping the Funnel• A well defined online presence allows employers to specify exactly what type of candidates they are looking for• candidates can check out company ‘fit’ through posted video, tweets, blogs, personal interactions on LinkedIn• The CV becomes the final stage in the process rather than the first• Video drops• Check out the Hootsuite example
  21. 21. Building yourprofessional profile
  22. 22. Using social media to get a job• Connect (LinkedIn, FB, Twitter)• Collaborate (Skype, Dropbox, Google Drive)• Create (Wordpress, Soundcloud, Pinterest, YouTube/V imeo)• Curate (ScoopIt, Delicious, Slideshare)
  23. 23. Build & maintain your LinkedIn profile• Ivan’s presentation highlights the increasingly central role of LinkedIn for job hunters• “How to” guides for building your LinkedIn profile are available here• Key points for getting started: – Send a personal message to people you wish to connect with – Make sure your profile is 100% complete – Collect and give recommendations – Connect your Slideshare and Wordpress accounts into LinkedIn
  24. 24. Case study examples
  25. 25. Be creative • See Ed Hamilton’s CV on Google Maps• Jay Foreman’s video history of London’s tube stations• The video CV (4mins)
  26. 26. How social media has helped my work• Developing new contacts• Sourcing newly published articles, calls for papers and relevant events to attend• Tracking and commenting on the blogposts of key contributors to the field• Keeping in touch, real time, with project participants and other key contacts – www.digitaleconomy.soton.ac.uk – www.about.me/lisa.harris – www.lisaharrismarketing.com – www.twitter.com/lisaharris – www.slideshare.net/lisaharris – www.delicious.com/lisaharris1 – www.linkedin.com/in/lisajaneharris @lisaharris #CIMbrandyou
  27. 27. A few notes of caution...• Ongoing time and effort is required to develop and maintain online profiles, learn new tools and ascertain when best to integrate them into the mix.• F2F brand building elements should not be forgotten – our research shows that it is not a zero sum game, good online networkers also tend to be effective communicators offline.• As with most things in life, you get out what you put in, and persistence pays off.• It is critical to be authentic. An *enduring* personal brand is not developed by basing it simply on ego, spin or piggybacking off the work of others...• Boundaries between ‘business’ and ‘personal’ are blurring @lisaharris #CIMbrandyou
  28. 28. Exercise• What will YOU do after this session to develop your online profile @lisaharris #CIMbrandyou
  29. 29. Resources
  30. 30. Linchpin@lisaharris #CIMbrandyou
  31. 31. “Linchpin” by Seth Godin• Its now more essential than ever to become indispensable - to become a linchpin.• Linchpins are essential building blocks: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos.• If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldnt reach, then you have what it takes to become indispensable.• Its time to stop complying with the system and draw your own map (from Amazon review)• Seth Godin Interview (9 minutes) @lisaharris #CIMbrandyou
  32. 32. @lisaharris #CIMbrandyou
  33. 33. For a comprehensive set of resources on personal branding: http://www.personalbrandingblog.com @lisaharris #CIMbrandyou
  34. 34. References• Harris, L. and Rae, A. (2010) “Building a personal brand through social networking” Journal of Business Strategy• Prensky, M. 2009. H. sapiens digital: From digital immigrants and digital natives to digital wisdom. 5 (3). http://www.innovateonline.info/index.php?view=article&id =705• Schawbel, D. (2009) Me 2.0: Build a Powerful Brand to Achieve Career Success• Vaynerchuk, G. (2009) Crush It!: Why Now is the Time to Cash in on Your Passion• Godin, S. (2010) Linchpin: Are you indispensable? How to drive your career and make a remarkable future• Brogan, C. and Smith. J. (2009)Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust• Mayfield, A. (2010) Me and my Web Shadow @lisaharris #CIMbrandyou
  35. 35. Useful Guides• A blog. Plenty of good advice here: http://www.slideshare.net/demler1/developing-your-personal- brand-through-blogging• Twitter: – guides can be linked from: http://www.twitip.com/personal-brand- how-to-build-yours-in-twitter – www.teachertrainingvideos.com useful beginner guides (by @russell1955) – http://www.slideshare.net/richardsedley/twitter-for-marketing-an- introduction-4639213 (by @richardsedley)• LinkedIn http://www.thewebpitch.com/social-networking/are-you- linking-in/• Jay Foreman’s video history of London’s tube stations http://tinyurl.com/36rkt7k @lisaharris #CIMbrandyou

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