Blogging Workshop


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workshop @ avenue campus 8th Jan

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  • Blogging Workshop

    1. 1. Read my Blog Workshop: Blogging for ResearchersGraeme Earl, Lisa Harris, Nicole Beale, Fiona Harvey, Peter Wheeler, Alison Simmance, Hembo Pagi January 2013
    2. 2. Workshop Plan• Intro to the blogging setup and plans for future development (Graeme)• Examples of existing University blogs (Graeme)• What is blogging and why is it important (Lisa)• Blogging for researchers (Nicole)• University blogging rules e.g. posting copyright material, complaints etc. (Fiona)• Technical aspects – requesting a blog, signing up and creating a blog post. This will be a quick demo and then a hands-on opportunity (Peter)
    3. 3. Blogging setup• Funded by Multidisciplinary initiative, sotonDH and the DE USRG, with support from iSolutions and Communications and Marketing• Wordpress (• “Multi-site”• Domain or custom• University theme• Standard plugins e.g. social media, ePrints• Commenting and trackbacks e.g.•• Two options: – The standard blog is provided with a University theme. You can add, manage or remove content and users, select from a list of pre-installed plugins and request new plugins from iSolutions but you cannot change the theme – The custom blog is a empty blog with which you can create your own theme, change the plugins and manage the blog as a custom site. iSolutions is unable to support you in creating your own themes. Any theme which is used to represent the University should be approved by Marketing and Communications
    4. 4. Example University blogs• Events: – Web Science 2013:• Projects: – Agincourt: – Slavery and Revolution: – Portus Project: – LANG-SNAP: – Százhalombatta :• Research Groups: – ILC: – ACRG: – Digital Humanities: – Digital Economy: – Computational Imaging: – Work Thought Blog: – CAHO Seminar series:• Teaching: – Languages at Southampton:• Integrated blogs: – Multidisciplinary Southampton: – Humanities Research:
    5. 5. Future plans• Refinement of templates to suit blogging• Further enhancement of mobile templates and functionality e.g. location aware• More integration of blogs across the University (• eBook output• Additional research components e.g. – RedFeather – LabTrove – Linked Data – Blog mining – Research and researcher network visualisations
    6. 6. What is a blog?• ‘conversational scholarship’or• ‘writing which makes scholarly work accessible and accountable to a readership outside the academy’ (Gregg, 2006 p 147-8)or• ‘a discussion or informational site published online and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first)’ (Wikipedia)
    7. 7.
    8. 8. Rationale• Technology Will Kill…(2 min video by Erik Qualman)• Seth Godin and Tom Peters on blogging• Blogging provides: – Visibility – Recognition – Community and public engagement – Social capital
    9. 9. Dare you Google yourself...? @lisaharris #CIMbrandyou
    10. 10. Blogs v websitesBlogs• Instantaneous• Timely• Posts are time stamped• Personal and informal• You “subscribe” to blogs to be updated with new content• Two-way communicationsWebsites• Tend to be static• Change infrequently• Who knows how old?• Generally impersonal even ‘corporate’• You “bookmark” websites but this is easily forgotten• One-way communications
    11. 11. Various blogging forms• Personal brand building – see Martin Weller’s EdTechie blog• A project diary which may be collaboratively produced and edited – see Guy Poppy’s Assets Malawi Blog• A reflective diary relating to a specific course – see Maria Serres’ MSc blog• A collection of projects within a research group – see Digital Economy USRG• Crowdsourcing content/feedback on the writing of draft book chapters - see Charlene Li’s Open Leadership• Syndication of relevant content to a range of authors - see LSE Impact blog
    12. 12. Pulling it all together• Use the blog framework as a central point pulling in your other social media content: – Tweets – LinkedIn – Flickr – Vimeo/YouTube – Slideshare – Pinterest etc• You can also embed other social media within individual blog posts – video content is increasingly important• Provide sharing buttons so that your readers can share your content on their own networks• These activities provide a regular supply of googlejuice to the blog
    13. 13. Blogging and search engine optimisationSocial media shares of a blogpost are the biggestinfluence on its search visibility: 1. Facebook shares 2. Facebook comments 3. Facebook likes 4. Tweets
    14. 14. Practical tips• Be transparent and authentic• Build social capital by providing a regular supply of interesting content• Use a range of media in each post• Keep posts short – our attentions spans are getting ever smal…• Link and share. Link and share. Did I say link and share?• Respond to all queries and comments• Don’t expect instant results…persistence will pay off 
    15. 15. “No more disruptive innovation, please”
    16. 16. Useful linksHow to write a good research blogpostBlogging: the new research disseminationstrategyReview of Martin Weller’s book Digital ScholarThe value of academic blogging
    17. 17. Officialdom• The University has a set of social media guidelines advice and guidance on setting up social media for bothProfessional and Personal use. Reminds us that anything done in thename of the University needs to maintain a level of professionalism,responding quickly and efficiently to comments etc. (Suzanne Smith is the main contact for SocialMedia) if you unsure how to respond to comments made on your Blog• For legal advice and guidance you might want to contact Colm Hughes in the Corporate Legal team. Email:• If you are unsure of anything you can always contact the Centre for Innovation in Technologies and Education (CITE) either Fiona Harvey (me) or Adam Warren
    18. 18. How-to Guide to WordPress How to create and manage in WordPress. Including posts, tags,categories, media, plugins and widgets.
    19. 19. LoginBefore you can make any changes to your site, you willneed to log in. The University login for all WordPresssites is
    20. 20. Dashboard
    21. 21. Adding a Page or Post
    22. 22. URL Links
    23. 23. Managing Pages and Posts
    24. 24. Adding Media
    25. 25. Media Library
    26. 26. Categories
    27. 27. Tags
    28. 28. Managing the Menu
    29. 29. Plugins
    30. 30. Widgets
    31. 31. WordPress Guide• WP How-to guide• Creative Commons guide orginally crafted by Anthony Hortin
    32. 32. • wp-admin/