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Week 10: Analytics


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Week 10: Analytics

  1. 1. <ul><li>WEEK 10 </li></ul>Web Analytics
  2. 3. Web Analytics
  3. 5. Traffic Levels <ul><li>Total # of Visits </li></ul><ul><ul><li>Assess general “Buzz” of Website </li></ul></ul><ul><ul><li>Daily trends </li></ul></ul><ul><li>Unique Visitors </li></ul>
  4. 6. Metrics <ul><li>Pages/Visit </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>% New Visits </li></ul>Engagement Relevance/Usefulness Engagement/Interest Loyalty/Growth
  5. 7. Visitors <ul><li>Technical Specs </li></ul><ul><ul><li>Accessibility and Compatibility for User Experience </li></ul></ul><ul><li>Mobile Usage </li></ul><ul><ul><li>Devices and Operating Systems </li></ul></ul>
  6. 8. Visitors <ul><li>Geographic Information </li></ul><ul><ul><li>Segmentation & Campaign Measurement </li></ul></ul>
  7. 9. Traffic Sources <ul><li>Traffic Sources </li></ul><ul><ul><li>Campaign Measurement or Planning </li></ul></ul><ul><ul><li>Focus your Efforts </li></ul></ul>
  8. 10. Traffic Sources <ul><li>Referring Sites </li></ul><ul><ul><li>Evaluate Source Quality </li></ul></ul>
  9. 11. Traffic Sources <ul><li>Common Search Keywords </li></ul><ul><ul><li>SEO Activities </li></ul></ul>
  10. 12. Site Usage <ul><li>Internal Search Activity </li></ul><ul><ul><li>Evaluate Information Architecture and Design </li></ul></ul>
  11. 13. Site Usage <ul><li>Content Performance </li></ul><ul><ul><li>Popularity </li></ul></ul><ul><ul><li>Engagement </li></ul></ul>
  12. 14. Using Webstats for Sales <ul><li>What does your website really have to offer? </li></ul><ul><ul><li>Traffic #’s </li></ul></ul><ul><ul><li>Geographic Segmentation </li></ul></ul><ul><ul><li>Engagement/Time on Site </li></ul></ul><ul><ul><li>Recurring Visitors </li></ul></ul><ul><li>Additional helpful information </li></ul><ul><ul><li>Psychographic Information </li></ul></ul><ul><ul><li>Demographic Information </li></ul></ul>Gather through website sign-ups