Week 1: Marketing & Entrepreneurship (2011)

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Intro to course and business and marketing foundations.

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Week 1: Marketing & Entrepreneurship (2011)

  1. 1. Welcome to week 1!<br />Entrepreneurship & Marketing<br />
  2. 2. Introduce Yourself<br />What is your background?<br />If you were a cereal brand or a car, what kind would you be?<br />
  3. 3. Why are you Here?<br />3 Main <br />Groups:<br />
  4. 4. What We’re Going to Learn<br />
  5. 5. We’re going to be the Innovative Thinkers!<br />
  6. 6. Main Topics<br />Entrepreneurship<br />Business Ideas<br />Product Planning<br />Start-up & Growth Strategies<br />Marketing<br />Connecting with Customers<br />Branding & Online Presence<br />Sales & Communications Strategies (Advertising +)<br />Online Media (e-Publishing)<br />Making $ on the Web<br />Summary:<br />Making smart, confident business decisions.<br />
  7. 7. In Addition:<br />Creativity<br />Confidence<br />Strategic Thinking<br />Networking<br />Awareness<br />Decisiveness<br />Focus<br />To get these out, you must first try to put them in.<br />
  8. 8. Resources<br />No Required Textbooks<br />Many Great and Helpful Websites<br />All Materials on Blackboard (Coming Soon)<br />Purchase/Borrow Books Based on your Needs<br />Benefit from Each Other<br />
  9. 9. Deliverables (in a Nut Shell)<br />e-Publication Business Plan<br />Idea Proposal<br />Product Plan<br />Launch Campaign<br />Pitch Presentation<br />Quizzes<br />Marketing Concepts<br />Ad Sales<br />Full Chart Available on Blackboard.<br />
  10. 10. A creative exercise in problem solving:<br />Exercise: Why & How<br />How will I get a good grade?<br />
  11. 11. Marketing Foundations<br />
  12. 12. Business & Marketing<br />Business and Marketing are two ways of saying the same thing: an exchange of value between company and client to meet a demand or need.<br />The marketing system never changes – only the tools and situations within it.<br />
  13. 13. The Marketing System<br />AUDIENCE<br />PROVIDER<br />need<br />value<br />clutter<br />connect<br />convince<br />cultivate<br />
  14. 14. Good Marketing Habits<br /><ul><li>Be relevant
  15. 15. Be different
  16. 16. Be efficient
  17. 17. Be aware</li></ul>Ask the right questions.<br />Find fresh ideas.<br />Integrate.<br />Measure.<br />
  18. 18. What does it have to do with e-Publishing?<br />What is e-Publishing?<br />What are the roles in e-Publishing?<br />
  19. 19. Then<br />Now<br />Why e-Publications?<br />http://mashable.com/2011/09/09/internet-yesterday-today/<br />
  20. 20. Then<br />Now<br />Why e-Publications?<br />http://mashable.com/2011/09/09/internet-yesterday-today/<br />
  21. 21. Business Opportunity Analysis<br />
  22. 22. Business Opportunity - Steps<br />Brainstorm & Collect Ideas<br />Research Feasibility<br />Qualitatively<br />Quantitatively<br />SWOT Analysis to Inform Strategy<br />
  23. 23. Idea Collection<br />
  24. 24. Quick Questionnaire:<br />Submit a quick note with the following:<br />Where have you used marketing before?<br />In what capacity are you most likely to be using it?<br />In your current occupation<br />In your desired future career path<br />What’s your most creative pastime?<br />
  25. 25. For Next Week:<br />Bring in one or two printed publications that would make a good premise for an online one<br />Find some good sources for business and internet trends <br />Upcoming: Business Opportunity Assignment<br />

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