<ul><li>-  Digitization of ‘traditional’ forms of media. </li></ul><ul><li>-  Covers creation of, and access to forms of m...
<ul><li>•  Greater possibilities for the creation of new media content </li></ul><ul><li>•  Digital Media Production offer...
<ul><li>•  Greater possibilities for the creation of new media content </li></ul><ul><li>•  Digital Media Production offer...
<ul><li>Perfecting existing tech for people on the web and make them work for people. </li></ul><ul><li>EXAMPLE </li></ul>...
<ul><li>For next big digital media industry:  </li></ul><ul><li>won’t be built on a technology yet to be introduced on the...
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What is Digital Media 2

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Group 2 presentation for DMP guerrilla ppt exercise

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What is Digital Media 2

  1. 2. <ul><li>- Digitization of ‘traditional’ forms of media. </li></ul><ul><li>- Covers creation of, and access to forms of media. </li></ul><ul><li>- Can be created on or transferred to computer. </li></ul><ul><li>- Also covers storage and access devices. </li></ul>
  2. 3. <ul><li>• Greater possibilities for the creation of new media content </li></ul><ul><li>• Digital Media Production offers substantial advantages in being efficient in the creation of new media content </li></ul><ul><li>• Digital Media Production offers advertising advantages </li></ul><ul><li>• Disadvantages of new media </li></ul>
  3. 4. <ul><li>• Greater possibilities for the creation of new media content </li></ul><ul><li>• Digital Media Production offers substantial advantages in being efficient in the creation of new media content </li></ul><ul><li>• Digital Media Production offers advertising advantages </li></ul><ul><li>• Disadvantages of new media </li></ul>
  4. 5. <ul><li>Perfecting existing tech for people on the web and make them work for people. </li></ul><ul><li>EXAMPLE </li></ul><ul><li>YouTube: didn’t invent online video but people who upload videos to YouTube and embed them across the web. </li></ul><ul><li>Facebook/MySpace: didn’t invent online social networking but people create their identities and record the details of their lives. </li></ul>
  5. 6. <ul><li>For next big digital media industry: </li></ul><ul><li>won’t be built on a technology yet to be introduced on the web </li></ul><ul><li>it will likely be built with existing technology, by figuring out how to perfect the technology. </li></ul><ul><li>The web isn’t just about technology or about content — it’s about people using technology, people creating content. </li></ul><ul><li>All digital media should be suitable for the users. </li></ul>
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