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Good IA Every Day

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We dream of working on a project that changes millions of people's lives for the better. In reality, the UX or IA superhero opportunity is rare. How do we practice IA for good in everyday life?

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Good IA Every Day

  1. 1. WORLD IA DAY 2018 WASHINGTON, DC
  2. 2. WORLD IA DAY 2018 GOOD IA EVERY DAY LISA GOLDBERG @LISAGDC
  3. 3. WORLD IA DAY 2018 MANY OF US DREAM OF BECOMING UX SUPERHEROES HTTPS://FLIC.KR/P/WNP7C9
  4. 4. WORLD IA DAY 2018 HOW DO WE PRACTICE IA FOR GOOD IN EVERYDAY LIFE?
  5. 5. 01 WORLD IA DAY 2018 APPLY CORE UX PRACTICES 01 DISCOVER 02 DESIGN SOLUTIONS TO PROBLEMS 02 MEASURE SUCCESS
  6. 6. WORLD IA DAY 2018 DISCOVER HTTPS://FLIC.KR/P/FNX14N
  7. 7. WORLD IA DAY 2018 1. UNDERSTAND YOUR MISSION
  8. 8. WORLD IA DAY 2018 MAKING THE WORLD MORE HUMANE
  9. 9. WORLD IA DAY 2018 HUMANE = KIND
  10. 10. WORLD IA DAY 2018
  11. 11. WORLD IA DAY 2018
  12. 12. WORLD IA DAY 2018 2. UNDERSTAND THE IMPACT OF YOUR WORK
  13. 13. WORLD IA DAY 2018 RESEARCH QUESTIONS • WHO BENEFITS FROM WHAT I AM DESIGNING? • WHO DOES NOT BENEFIT? • WHAT ARE POTENTIAL POSITIVE AND NEGATIVE EFFECTS OF MY DESIGN? • WHY AM I BEING ASKED TO DESIGN IT? • DOES THE PERSON ASKING ME TO DESIGN THIS UNDERSTAND THE ETHICAL IMPLICATIONS? • ARE THERE ALTERNATIVE APPROACHES THAT ACHIEVE THE SAME GOAL IN A MORE ETHICAL FASHION?
  14. 14. WORLD IA DAY 2018
  15. 15. WORLD IA DAY 2018 HTTP://GRAPHICS.WSJ.COM/BLUE-FEED-RED-FEED/ “And so, because of the company’s self-image, as well as its fear of regulation, Facebook tried never to favor one kind of news content over another. But neutrality is a choice in itself. For instance, Facebook decided to present every piece of content that appeared on News Feed—whether it was your dog pictures or a news story—in roughly the same way. This meant that all news stories looked roughly the same as each other, too, whether they were investigations in The Washington Post, gossip in the New York Post, or flat-out lies in the Denver Guardian, an entirely bogus newspaper. Facebook argued that this democratized information. You saw what your friends wanted you to see, not what some editor in a Times Square tower chose. But it’s hard to argue that this wasn’t an editorial decision. It may be one of the biggest ever made.” “Inside the Two Years that Shook Facebook—and the World,” Wired, February 12, 2018 HTTPS://PREVIEW.TINYURL.COM/YAOBG4QS
  16. 16. WORLD IA DAY 2018 “If social platforms can make it easier to share our personal values…directly, and to acknowledge one another and rally around them, we won’t need to turn them into ideologies or articles. This would do more to heal politics and media than any “fake news” initiative. To do this, designers need to know what this kind of conversation sounds like, how to encourage it, and how to avoid drowning it out.” —Joe Edelman, “How to Design Social Systems (Without Causing Depression and War)” HTTPS://PREVIEW.TINYURL.COM/Y87T7XZ2
  17. 17. WORLD IA DAY 2018 3. DON’T CROSS YOUR ETHICAL LINE
  18. 18. WORLD IA DAY 2018
  19. 19. WORLD IA DAY 2018
  20. 20. WORLD IA DAY 2018 LEARN MORE ABOUT DARK PATTERNS AT DARKPATTERNS.ORG
  21. 21. WORLD IA DAY 2018
  22. 22. WORLD IA DAY 2018 “If I don’t do it, someone else will.”
  23. 23. WORLD IA DAY 2018 We also see many governments failing to prepare for the future, on issues ranging from retirement and infrastructure to automation and worker retraining. As a result, society increasingly is turning to the private sector and asking that companies respond to broader societal challenges. Indeed, the public expectations of your company have never been greater. Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. —Laurence D. Fink, Letter to CEOs, January 16, 2018 HTTPS://NYTI.MS/2FIUPPD
  24. 24. WORLD IA DAY 2018 “I'm a strong believer that you practice like you play, little things make big things happen.” —Tony Dorsett
  25. 25. WORLD IA DAY 2018 4. LISTEN GENEROUSLY. REMAIN CURIOUS.
  26. 26. WORLD IA DAY 2018
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  28. 28. WORLD IA DAY 2018 RESEARCH QUESTIONS • I WAS WONDERING WHAT YOU WERE THINKING WHEN___. • WHY DO YOU SAY ____?
  29. 29. WORLD IA DAY 2018 DESIGN SOLUTIONS TO PROBLEMS HTTPS://FLIC.KR/P/5AYZTV
  30. 30. WORLD IA DAY 2018 5. SOLVE PROBLEMS AND ELEVATE OTHERS
  31. 31. WORLD IA DAY 2018 “We have to accept human behavior the way it is, not the way we would wish it to be.”  
 ― Donald A. Norman, The Design of Everyday Things
  32. 32. WORLD IA DAY 2018 HTTPS://YOUTU.BE/UNHPH8TEAXM
  33. 33. WORLD IA DAY 2018
  34. 34. WORLD IA DAY 2018 6. BE A SUPERHERO ON THE SIDE
  35. 35. WORLD IA DAY 2018 “Ethics can’t be a side hustle.” —Mike Monteiro HTTPS://PREVIEW.TINYURL.COM/LBHAEJJ
  36. 36. WORLD IA DAY 2018
  37. 37. WORLD IA DAY 2018 THINGS TO DO THIS IS JUST A START. • CODE FOR AMERICA (DC AND NOVA CHAPTERS) • DESIGN AN APP • VOLUNTEER FOR LOCAL CONFERENCES AND EVENTS • FIND A PROJECT • OFFER YOUR SUPPORT TO AN ORGANIZATION
  38. 38. WORLD IA DAY 2018 HTTPS://BRIGADE.CODEFORAMERICA.ORG
  39. 39. WORLD IA DAY 2018 HTTPS://APPOLITION.US
  40. 40. WORLD IA DAY 2018
  41. 41. WORLD IA DAY 2018 HTTPS://WWW.AIGA.ORG/DESIGNFORGOOD-GET-INVOLVED HTTPS://WWW.MEETUP.COM/DESIGN-THINKING-DC
  42. 42. WORLD IA DAY 2018 HTTPS://WWW.TAPROOTPLUS.ORG
  43. 43. WORLD IA DAY 2018 MEASURE SUCCESS HTTPS://FLIC.KR/P/GMWS
  44. 44. WORLD IA DAY 2018 7. SET MEASURABLE GOALS
  45. 45. 01 WORLD IA DAY 2018 WORK OUT THREE TIMES A WEEK BE HEALTHIER
  46. 46. 01 WORLD IA DAY 2018 VOLUNTEER AT A LOCAL UX EVENT EVERY THREE MONTHS GIVE BACK TO THE COMMUNITY
  47. 47. 01 WORLD IA DAY 2018 TUTOR KIDS IN [WRITING/DESIGN/ CODE] AT THE LOCAL ELEMENTARY SCHOOL ON SUNDAY EVENINGS MAKE THE WORLD A BETTER PLACE
  48. 48. WORLD IA DAY 2018 YOUR TURN
  49. 49. WORLD IA DAY 2018 EXERCISE 1.I DO UX WORK BECAUSE ______. 2.SET UP TO THREE SPECIFIC, MEASURABLE GOALS BASED ON THIS TALK
  50. 50. WORLD IA DAY 2018 THANK YOU. QUESTIONS? LISA@LISAGOLDBERG.INFO | @LISAGDC

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