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The Mindset of Successful Outreach #SearchLove 2016

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Creating campaigns that deserves more than just links, social coverage and print! The mindset behind successful outreach.

Published in: Internet

The Mindset of Successful Outreach #SearchLove 2016

  1. 1. The Mindset of Successful Outreach
  2. 2. It’s not bragging if it’s true
  3. 3. I often get asked: HOW do we do outreach?
  4. 4. Ideas & Concepts that deserves more than just links!
  5. 5. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott Source: @DaveTrott
  6. 6. Think like a 50s Ad Exec and execute like a geek!
  7. 7. let me show you some examples
  8. 8. Unknown Tourism - com http://www.expedia.co.uk/vc/unknowntourism/
  9. 9. 53 linking root domains (so far)
  10. 10. It has even turned in to a fan-made-mod for The Sims
  11. 11. People has been calling our office wanting to BUY the posters
  12. 12. Over 500 signatures!
  13. 13. http://www.gocompare.com/money/billionaire-league/
  14. 14. 75 linking root domains
  15. 15. 2  hours  of  twee,ng  later…  
  16. 16. Over 200 pieces of coverage in 1 week
  17. 17. It became a twitter moment Shared over 48k times in 48 hours
  18. 18. Historic London http://www.expedia.co.uk/vc/historicLondon
  19. 19. 91 Linking root domains Views: 41,884
  20. 20. When your campaign is good enough to get TV coverage
  21. 21. Sometimes, it doesn’t work!
  22. 22. How to Win a Man Booker Prize 5,333 page views
  23. 23. When you get to a dead-end, find another way!
  24. 24. Are Books Getting Bigger and Better?
  25. 25. 28 links 30 unlinked mentions Social shares from:
  26. 26. I can tell you what tools we use and how we write outreach emails, but that isn’t the reason why we succeed!
  27. 27. Finding & developing the RIGHT people!
  28. 28. Who knows someone that has loads of experience but isn’t good at their job?
  29. 29. Hiring based on experience as a main criteria is often a mistake!
  30. 30. Meet Alex!
  31. 31. He has a degree in Criminology

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