Greater Arnold Business Associaion


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On March 12th, Lisa Mayo, Executive Director of the Calaveras Visitors Bureau gave a presentation to the Greater Arnold Business Association. Not included in this version are three media clips that Mayo played from Visit California that highlight California's rural areas like Calaveras County.

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Greater Arnold Business Associaion

  1. 1. CVB Mission Statement:To serve our members and community by supporting sustainable economic growth through the promotion of tourism in Calaveras County.
  2. 2.  501c6 Non-Profit Association › Board of Directors Transient Occupancy Tax › Our share: 30% from County, 13% from City of Angels Camp › When TOT comes back to a DMO, it is a REINVESTMENT of funds and creates new dollars coming into a community. It needs to be reinvested in order to grow! TOT is earned by the CVB and its partners. Partnership Investment $250/year › Website Listing/Link on › Listing in Calaveras Activities Guide › Brochure Distribution in the Calaveras Visitors Center › Listing on the new NorCal Regional Travel App › VIP Card Participation › Cooperative Marketing Opportunities › New Members Corner on website Retail Arnold Rim Trail
  3. 3. 1) Operate the County Visitors Center2) Destination Marketing Organization for Calaveras County Visitors Center Activity includes: › Open daily to welcome visitors › VIP Card › Sell event tickets for non-profits › Promote events for non-profits › Calendar of Events › Retail › Distribution for brochures for partners and non-profits › Bulletin Board for Events and Road Conditions › Lodging Availability › Distribute statewide and regional travel materials including free California maps
  4. 4.  Annual Calaveras Activities Guide Three Websites Travel & Adventure Shows Media Outreach Print, On-line and Radio Advertising Tour Operator Outreach Social Media/Technology Marketing Direct Market Outreach Video Campaign State Fair Booth County Capitol Window Display
  5. 5.  Local Partners Regional Partners › Gold Country Visitors Association Dog NorCal Travel App Gold Country Map Media Representation › High Sierra Visitors Council Brochure International Representation Media Representation › New! “Beyond the Bridges” Partnership With San Francisco Travel Association
  6. 6. Visit California Visit California – Our Umbrella DMO! › Includes:  International Market Representation  UK, Germany, Australia, Asian Markets (Japan, Korea China), France, Brazil, Mexico, India, Italy  National/International Advertising Campaigns
  7. 7.  You Have Representation through Marketing and Advocacy New Dollars Coming into Calaveras County Far Reaching Marketing =International Travelers Over 1 Million Visitors to Calaveras County $148 Million in Traveler Spending 2500 Direct Tourism JobsDID YOU KNOW? › A 1% increase in tourism=21 jobs in Calaveras County and an additional $1.5 million in travel spending!!
  8. 8. Do you want to AMPLIFY your Voice for Tourism? •Make sure we know about your events •Know something newsworthy? Let us know! •Come to the Visitors Center, see what we have going on •Be a “Backyard Marketer” •Help Share the Facts about Tourism. Here’s some examples: •It’s a clean industry •It brings new money into Calaveras County •It creates jobs •It makes where you live a better place •Follow Us on Facebook – be a part of the conversation! •Become a Partner with the CVB This isn’t just our industry – it’s YOUR industry!
  9. 9. The Calaveras Visitors Bureau IS:Your Destination Marketing Organization for Calaveras County And we are: The Gold Country Visitors Association The High Sierra Visitors Bureau Visit California California Travel The US Travel Association Brand USA