Keeping the innovation in product management crymes oct2011
Lisa CrymesDirector, Healthcare Products & StrategyBottomline TechnologiesOctober 14, 2011 Association for Strategic Planning - Atlanta
Business leaders would all agree that innovation is critical tosuccess in virtually every business. Product managers should beresponsible for maintaining strategic focus while coordinatingtactical activities.This session will discuss the importance of keeping Innovation inProduct Management which drives revenue.
• Product Management Evolution• Innovation • What is Innovation • Why is Innovation important to a business • What is it important to be perceived as innovative as a business leader
The overall responsibility of a product manager is to integrate thevarious segments of a business into a strategically focused whole,maximizing the value of a product by coordinating the“production” of an offering with an understanding of marketneeds.~Linda Gorchels, The Product Managers Handbook
Product Management spans from strategic to tacticalSource: Pragmatic Marketing http://www.pragmaticmarketing.com/pragmatic-marketing-framework
Innovation:New ideas plus action that produces economicvalue.
• Strategic thinking is valuable and important to support innovation• Tactical means executing on strategy – and is hard work!“Great product managers have the innate ability to thinkstrategically then execute with a purpose by leading others forwhom they have no responsibility or authority” Source: Strategic vs. Tactical Product Management - A Bad Idea John Mansour 09.12.2006 http://www.proficientz.com/strategic-vs-tactical-product-management-a-bad-idea.html
• Schedule thinking time• Fail Fast• Diversify - have strategic alternatives to support growth requirements• Do not let the day to day suck you dry