Keeping the innovation in product management crymes oct2011

6,036 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
6,036
On SlideShare
0
From Embeds
0
Number of Embeds
50
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Keeping the innovation in product management crymes oct2011

  1. 1. Lisa CrymesDirector, Healthcare Products & StrategyBottomline TechnologiesOctober 14, 2011 Association for Strategic Planning - Atlanta
  2. 2. Business leaders would all agree that innovation is critical tosuccess in virtually every business. Product managers should beresponsible for maintaining strategic focus while coordinatingtactical activities.This session will discuss the importance of keeping Innovation inProduct Management which drives revenue.
  3. 3. • Product Management Evolution• Innovation • What is Innovation • Why is Innovation important to a business • What is it important to be perceived as innovative as a business leader
  4. 4. The overall responsibility of a product manager is to integrate thevarious segments of a business into a strategically focused whole,maximizing the value of a product by coordinating the“production” of an offering with an understanding of marketneeds.~Linda Gorchels, The Product Managers Handbook
  5. 5. Product Management spans from strategic to tacticalSource: Pragmatic Marketing http://www.pragmaticmarketing.com/pragmatic-marketing-framework
  6. 6. Innovation:New ideas plus action that produces economicvalue.
  7. 7. • Strategic thinking is valuable and important to support innovation• Tactical means executing on strategy – and is hard work!“Great product managers have the innate ability to thinkstrategically then execute with a purpose by leading others forwhom they have no responsibility or authority” Source: Strategic vs. Tactical Product Management - A Bad Idea John Mansour 09.12.2006 http://www.proficientz.com/strategic-vs-tactical-product-management-a-bad-idea.html
  8. 8. • Schedule thinking time• Fail Fast• Diversify - have strategic alternatives to support growth requirements• Do not let the day to day suck you dry
  9. 9. about.me/lisaCrymesTwitter @lisacrymes

×