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Hello from the Other Side: Painful Lessons Learned from a Website Redesign

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This presentation was given at the 2016 Higher Education Web Professionals Association annual meeting in Memphis, Tennessee. #heweb16 #uad1

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Hello from the Other Side: Painful Lessons Learned from a Website Redesign

  1. 1. Hello from the other side Painful lessons learned from a website redesign Lisa Catto @lisacatto #UAD1 #heweb16
  2. 2. And that thing that was on the news for a bit...
  3. 3. Quick poll
  4. 4. https://upload.wikimedia.org/wikipedia/commo ns/thumb/1/1c/PEO-speak_no_evil_monkey.svg/ 1000px-PEO-speak_no_evil_monkey.svg.png Disclaimer
  5. 5. IT & web design Money bags The Vendor Who Must Not Be Named Dept. of Unicorn Studies https://c2.staticflickr.com/6/5096/5500714140_5ff438aa98_b.jpg
  6. 6. Surprise redesign! https://img.buzzfeed.com/buzzfeed-static/static/2015-02/26/4/enh ced/webdr08/anigif_original-grid-image-14147-1424942428-13#UAD1 @lisacatto
  7. 7. Can I join the conversation? #UAD1 @lisacatto
  8. 8. Decision- makers
  9. 9. Timing is everything
  10. 10. Who’s your audience? #UAD1 @lisacatto
  11. 11. Transition plan
  12. 12. Who are the decision-makers?
  13. 13. Rules & guidelines #UAD1 @lisacatto
  14. 14. Consequences?
  15. 15. Working with vendors
  16. 16. What does this mean? #UAD1 @lisacatto
  17. 17. What are you most worried about for your next redesign?
  18. 18. What’s the #1 improvement you want to make?
  19. 19. The 4-question survey
  20. 20. 1: What’s your role? http://mindset .com.au/blog/ wp-content/up loads/2010/12 /Role-Clarity-c artoon.jpg
  21. 21. “I was supposed to be a project member but instead became a helpless victim.” #UAD1 @lisacatto
  22. 22. http://66.media.tu mblr.com/ea7928 2e8cfaca6beadef aea90b76df2/tum blr_mmr1wfKCBd 1rlo1q2o1_1280.j pg
  23. 23. “We put super pretty lipstick on our pig.”
  24. 24. http://www.fadetoblank.com.au/wp-content/uploads/2016/06/tattoo-regret.jpg
  25. 25. “Listened to HIPPO advice.” #UAD1 @lisacatto
  26. 26. “My (at the time) new boss wanted a full-on launch campaign -- complete with teaser posters around campus, cryptic tweets, etc. The redesign was well-received but the launch campaign went over like a lead balloon.”
  27. 27. Other ideas: -Web committee too big -Too many template options -Short timeline -Vendor design didn’t work w/ content -Decentralized editing control -Trying to make everyone happy
  28. 28. http://blogs-images.forbes.com/netapp/fil
  29. 29. “Take your expected launch date and add six months.” No, really. Because higher ed.”
  30. 30. Happily ever after
  31. 31. Thank you! (and good luck) @lisacatto #UAD1 #heweb16

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