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Hello from the Other Side: Painful Lessons Learned from a Website Redesign


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This presentation was given at the 2016 Higher Education Web Professionals Association annual meeting in Memphis, Tennessee. #heweb16 #uad1

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Hello from the Other Side: Painful Lessons Learned from a Website Redesign

  1. 1. Hello from the other side Painful lessons learned from a website redesign Lisa Catto @lisacatto #UAD1 #heweb16
  2. 2. And that thing that was on the news for a bit...
  3. 3. Quick poll
  4. 4. ns/thumb/1/1c/PEO-speak_no_evil_monkey.svg/ 1000px-PEO-speak_no_evil_monkey.svg.png Disclaimer
  5. 5. IT & web design Money bags The Vendor Who Must Not Be Named Dept. of Unicorn Studies
  6. 6. Surprise redesign! ced/webdr08/anigif_original-grid-image-14147-1424942428-13#UAD1 @lisacatto
  7. 7. Can I join the conversation? #UAD1 @lisacatto
  8. 8. Decision- makers
  9. 9. Timing is everything
  10. 10. Who’s your audience? #UAD1 @lisacatto
  11. 11. Transition plan
  12. 12. Who are the decision-makers?
  13. 13. Rules & guidelines #UAD1 @lisacatto
  14. 14. Consequences?
  15. 15. Working with vendors
  16. 16. What does this mean? #UAD1 @lisacatto
  17. 17. What are you most worried about for your next redesign?
  18. 18. What’s the #1 improvement you want to make?
  19. 19. The 4-question survey
  20. 20. 1: What’s your role? http://mindset wp-content/up loads/2010/12 /Role-Clarity-c artoon.jpg
  21. 21. “I was supposed to be a project member but instead became a helpless victim.” #UAD1 @lisacatto
  22. 22. 2e8cfaca6beadef aea90b76df2/tum blr_mmr1wfKCBd 1rlo1q2o1_1280.j pg
  23. 23. “We put super pretty lipstick on our pig.”
  24. 24.
  25. 25. “Listened to HIPPO advice.” #UAD1 @lisacatto
  26. 26. “My (at the time) new boss wanted a full-on launch campaign -- complete with teaser posters around campus, cryptic tweets, etc. The redesign was well-received but the launch campaign went over like a lead balloon.”
  27. 27. Other ideas: -Web committee too big -Too many template options -Short timeline -Vendor design didn’t work w/ content -Decentralized editing control -Trying to make everyone happy
  28. 28.
  29. 29. “Take your expected launch date and add six months.” No, really. Because higher ed.”
  30. 30. Happily ever after
  31. 31. Thank you! (and good luck) @lisacatto #UAD1 #heweb16