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2018 updated 4th edition, a public relations, social media, and digital marketing field guide with 32 chapters, 100+ actionable tips, and hundreds of curated resources
If you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including:
Chapter 1: Social PR Evolution and Revolution
Chapter 2: Today's Media Relations
Chapter 3: The New Press Release
Chapter 4: Content Strategy
Chapter 5: Editorial Calendar
Chapter 6: Online Newsrooms
Chapter 7: The Art and Science of Social Publishing
Chapter 8: Managing a Community
Chapter 9: Dialing into Social PR Customer Service
Chapter 10: Jump Into Any News Story
Chapter 11: Distribution, Amplification, and Promotion
Chapter 12: Live Streaming PR Secrets
Chapter 13: Podcasting for Social PR
Chapter 14: Mobile and Social PR Hook Up
Chapter 15: The Rise of Visual Reporting
Chapter 16: Visual PR Secrets
Chapter 17: Scoring Influence
Chapter 18: Measurement, Analytics, and Google
Chapter 19: Avoiding a PR Disaster
Chapter 20: Strategy for Tragedy
Chapter 21: Optimizing an Event for Social PR
Chapter 22: Social PR Collaboration #FTW
Chapter 23: Facebook PR Secrets for More Newsfeed Coverage
Chapter 24: Instagram PR Secrets
Chapter 25: Snapchat Secrets, Stories, and Savviness
Chapter 26: Pinterest PR Secrets
Chapter 27: LinkedIn PR Secrets
Chapter 28: Twitter Social #PR Secrets
Chapter 29: Chatbot PR Secrets - NEW
Chapter 30: Futurist PR Secrets - NEW
Chapter 31: Digital Detox Secrets
Chapter 32: Social PR Wisdom
Social PR Secrets FOURTH Edition is completely refreshed content with 400 pages, more than 100 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status.
Guy Kawasaki says in the Foreword:
If PR people don't embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept.
For one thing, the major publications no longer "make" products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game.
Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same.
Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out.