For Immediate LIKE: A recent study indicates within 5 years social media will be the number two way to engage with customers (after face-to-face personal interaction). Ready to crush the competition? Learn how to easily leverage Facebook's Graph Search, organic timeline messaging with Facebook Ads as a means to garner publicity. Discover easy ways to publish and deliver company news that stands out in the newsfeed and position your brand as the expert source and thought leader. Learn what content and images works, how to fold existing and new public relations content into the Facebook strategy. This will focus on how brands can learn how to best become news publishers reporting from the Facebook Page.
May 30, 2013 – Lisa Buyer social PR Evangelist and author of the upcoming book Social PR Secrets and BliztMetrics’ Dennis Yu will join other top online marketing thought leaders at the AllFacebook Marketing Conference in San Francisco on June 5. The AllFacebook Marketing Conference will be held at The Hilton San Francisco Union Square and will provide attendees with an inside look at Facebook innovations and monetization issues impacting today's digital media and marketing experts. The event is designed to provide attendees with takeaways such as the latest intelligence and how-to knowledge, as well as effective strategies and tactics for acquiring fans, engaging followers, and amplifying campaigns.
Buyer’s session co-presented with BlitzMetrics Founder Dennis Yu is called “Facebook Messaging for Publicity” and will cover:
How to easily leverage Facebook's Graph Search
Organic timeline messaging with Facebook Ads as a means to garner publicity
Easy ways to publish and deliver company news that stands out in the newsfeed
How to position your brand as an expert source and thought leader
What content and images work
How to fold existing and new public relations content into the Facebook strategy
How brands can learn how to best become news publishers reporting from the Facebook Page
Quote from LIsa on Social PR and Facebook.
During the one-day event Lisa Buyer will be attending and reporting on the following sessions as part Social #PR Chat's upcoming editions:
Morning Keynote Panel: How To Navigate Facebook's Redesigned News Feed & Still Reach Fans with Mark Cooper of Offerpop, Patience Elfving-Yi of Kenshoo Social, Mike Maghsoud of PostRocket, Jesse Pujji of Ampush, Jordan Viator Slabaugh of Spredfast, and Justin Lafferty of AllFacebook (moderator)
Building Cross-Platform Viral Entertainment into Your Facebook Campaigns with Jong Woo of King.com
Mobile, Social & Local: Where Search, Influence, and Opportunity Meet a panel discussion with Scott Bain of Spruce Media, Stéphane Le Viet of Work4 Labs, Susie Erjavec Parker of SPARKER Strategy, Nick Shah of Ampush, Marcus Whitney of Moontoast, and Todd Tweedy of Avertech (moderator)
Social Media for B2B: Getting More Out Of Your Content Marketing a p