Online Marketing Success in a down economy


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Create success in online marketing" - As marketers, we all have read white-papers, attended webcasts and events on this topic atleast once! Combine that with the social media buzz machine working overtime and there's a recipe for some confusion.


* Why social media? Is this really for my business?
* When and if social media is an appropriate lead gen strategy for enterprises
* What you can expect from your social media program
* How to convert your social media traffic

View this Webinar as we discuss how leading marketers and organizations are implementing meaningful online campaigns, setting realistic goals and achieving success in doing so.

Our marketing practitioners will try and explain in plain English what it takes to run a successful online marketing campaign and when to include social media in the picture.

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  • 08/11/09
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  • Online Marketing Success in a down economy

    1. 1. Online Marketing Success in a down economy Social Media holds the key © 2009 | Think Innovation REGALIX INC 2600 E. Bayshore Road, Palo Alto, CA 94303 | 1-888-REGALIX Palo Alto | Bangalore | Chandigarh | New Delhi
    2. 2. SAMPLE Presenter – Shivraj Asthana © 2009 | Think Innovation <ul><li>EVP & Co-founder at Regalix Inc. </li></ul><ul><li>Has extensive experience in online marketing </li></ul><ul><li>Managed operation in several early startups </li></ul><ul><li>20+ years of management and operational excellence </li></ul>
    3. 3. SAMPLE Presenter - Chris Bartik © 2009 | Think Innovation <ul><li>Director of Marketing, CrownPeak </li></ul><ul><li>10 years of experience in interactive marketing, advertising and PR </li></ul><ul><li>Managed marketing strategies and programs with software companies such as Vignette, Quark and Trilogy </li></ul><ul><li>Frequent speaker on marketing and content management related topics </li></ul><ul><li>Blog can be found at </li></ul>
    4. 4. SAMPLE Agenda <ul><li>Introduction </li></ul><ul><li>Why Social Media </li></ul><ul><li>Social Media Approach </li></ul><ul><li>Lead Gen using Social Media </li></ul>
    5. 5. Biggest Mistakes…Survey of Business Professionals Source: AMA Downturn Economic Survey Report, May 2008 © 2009 | Think Innovation Halt or Reduce Spending on Key Marketing Initiatives Focus on short-term tactics Stick to status quo Adopt marketing strategies of other organizations Not being sensitive to competitive threats Don’t know SAMPLE
    6. 6. SAMPLE © 2009 | Think Innovation Marketing…embracing change <ul><li>Marketing changing gear </li></ul><ul><ul><li>To deliver more with less </li></ul></ul><ul><ul><li>Up-shift to higher performance </li></ul></ul><ul><li>Customer behavior changes too </li></ul><ul><ul><li>more connected, savvy, value conscious </li></ul></ul><ul><ul><li>Driving sales process </li></ul></ul><ul><li>Technology adding unprecedented access </li></ul><ul><ul><li>Informative, collaborative, “prosumer” </li></ul></ul><ul><li>Changing approach </li></ul><ul><ul><li>Reach customers where they go </li></ul></ul><ul><ul><li>Meet customers on their own turf </li></ul></ul><ul><ul><li>Listen, communicate and interact </li></ul></ul><ul><li>Changing </li></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Focus </li></ul></ul><ul><ul><li>Messaging </li></ul></ul>
    7. 7. Your Cliffsnotes <ul><ul><li>Social media drives traffic into the top of your sales funnel </li></ul></ul><ul><ul><li>Quality content converts </li></ul></ul><ul><ul><li>Measure refers </li></ul></ul><ul><ul><li>Listen </li></ul></ul>SAMPLE
    8. 8. SAMPLE Summary © 2009 | Think Innovation <ul><li>Biggest Mistakes…Survey of Business Professionals </li></ul><ul><li>Marketing…embracing change </li></ul><ul><ul><li>Marketing changing gear </li></ul></ul><ul><ul><li>Customer behavior changes too </li></ul></ul><ul><ul><li>Technology adding unprecedented access </li></ul></ul><ul><ul><li>Changing approach </li></ul></ul><ul><li>Social media…should this matter to me </li></ul><ul><ul><li>IBM Study “The Enterprise of The Future. A global study of CEO” </li></ul></ul><ul><li>Business/Tech buyers are socially engaged </li></ul><ul><ul><li>Missing opportunity by not connecting with them socially? </li></ul></ul><ul><li>Top Socially engaged brands </li></ul><ul><li>SOCIAL ENGAGEMENT </li></ul><ul><ul><li>User generated content – higher credibility </li></ul></ul><ul><ul><li>Give-to-take approach </li></ul></ul><ul><ul><li>Reliance on social & not corporate communication </li></ul></ul><ul><li>Social Media Approach </li></ul><ul><ul><li>Monitor the Pulse </li></ul></ul><ul><ul><li>Differentiated Targeting </li></ul></ul><ul><ul><li>Develop, Repackage and Repurpose </li></ul></ul><ul><ul><li>Avoid driving users across sites </li></ul></ul><ul><ul><li>Set appropriate goals for each channel </li></ul></ul><ul><li>Social Media Drives Traffic </li></ul><ul><li>Quality Content Converts </li></ul><ul><ul><li>Call to action directs and qualifies prospects </li></ul></ul><ul><li>Start Somewhere and Measure </li></ul><ul><ul><li>Track the referrals </li></ul></ul><ul><li>Measuring the Entire Funnel </li></ul><ul><li>Monitor for Leads </li></ul>
    9. 9. About Regalix <ul><li>Forefront of Online Marketing, Research and Web 2.0 portals </li></ul><ul><li>Multi-disciplinary Leadership Team </li></ul><ul><li>Fortune 500 and Venture-Backed Customers (B2B and B2C) </li></ul><ul><li>Global Operations: HQ in Silicon Valley, 4 Offices </li></ul><ul><li>150+ Team, Built on 8+ years of research </li></ul><ul><li>Recognition </li></ul><ul><li> </li></ul>© 2009 | Think Innovation
    10. 10. For complete 36 slide presentation and to download video Visit us at For more Webinars- http:// To know about us - © 2009 Confidential | Think Innovation