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i'm Lisa Terry...let's talk

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It's more fun than a resume, and it has a superhero! Let's talk about how together, you and I can make the world a better place.

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i'm Lisa Terry...let's talk

  1. 1. hi! hola bonjour ni hao hallonamaste
  2. 2. My name isLISA TERRY
  3. 3. i am ... pinterest crafter advocate friendworld adventurer super hero volunteer book club secretary athlete activist kitchen menace sister
  4. 4. ok,maybenot asuper hero Aubrey Rhodes, Envy Me, 2010
  5. 5. so what makes me so special?
  6. 6. … that littleextra ...
  7. 7. The difference between ordinary and extraordinary is that little extra. ― Jimmy Johnson ―
  8. 8. what is “that little extra”?
  9. 9. Im glad you asked!
  10. 10. “that little extra” passion discipline innovation tenacity thoughtfulness optimism focus an open mind commitmentperseverance humor integrity creativity cooperation strategy
  11. 11. heres “that little extra” in action
  12. 12. … or at least thats how exciting the results can feel ...
  13. 13. … here are some of the results of “that little extra” ...
  14. 14. “that little extra” + communicating complex ideasto the press = national andinternational press coverage
  15. 15. “that little extra” + communicating complex ideasto the press = national andinternational press coverageto the public = online andprinted collateral
  16. 16. “that little extra” + communicating complex ideasto the press = national andinternational press coverageto the public = online andprinted collateralto children = interactivelearning opportunities
  17. 17. “that little extra” + communicating complex ideasto the press = national andinternational press coverageto the public = online andprinted collateralto children = interactivelearning opportunitiesto donors = annual reports,e-campaigns, and e-magazines
  18. 18. “that little extra” + growing an online communitywebsite = 149% increase inunique visitors over three years
  19. 19. “that little extra” + growing an online communitywebsite = 149% increase inunique visitors over three yearsfacebook = doubled fan basewith innovative, engaging content
  20. 20. “that little extra” + growing an online communitywebsite = 149% increase inunique visitors over three yearsfacebook = doubled fan basewith innovative, engaging contenttwitter = consistent increase infollowers, fun tweetup events
  21. 21. “that little extra” + growing an online communitywebsite = 149% increase inunique visitors over three yearsfacebook = doubled fan basewith innovative, engaging contenttwitter = consistent increase infollowers, fun tweetup eventsyoutube = connect onlineaudience to artists and galleries
  22. 22. “that little extra” + growing an online communitywebsite = 149% increase inunique visitors over three yearsfacebook = doubled fan basewith innovative, engaging contenttwitter = consistent increase infollowers, fun tweetup eventsyoutube = connect onlineaudience to artists and galleriesflickr = interactive activitiesbuild brand loyalty
  23. 23. “that little extra” + public awareness and engagement¿Donde esta Leroy? =● developed local partnerships● increased facebook fans● raised public awarenessLinked local communityorganizations through aFacebook game, ending withprizes and a communityexhibition at the museum.
  24. 24. “that little extra” + public awareness and engagementI am... Photo Project =● activated public space● inspired new audience tomuseums social media outlets● educated through interactionBrought the exhibition themeof “identity” to life (and intosocial media) through photobooth where people were askedto express their identity inthree words or less.
  25. 25. “that little extra” + building member and donor basemembership acquisitioncampaigns = increased memberbase by 30%
  26. 26. “that little extra” + building member and donor basemembership acquisitioncampaigns = increased memberbase by 30%house parties = builtawareness, engaged newdonors, expanded reach
  27. 27. “that little extra” + building member and donor basemembership acquisitioncampaigns = increased memberbase by 30%house parties = builtawareness, engaged newdonors, expanded reachannual gala = reached theevents fiscal and awarenessgoals while streamlining costs
  28. 28. “that little extra” + building member and donor baseGiving Tuesday =● achieved 143% of fiscal goal● reached a national audience● fresh way to interact with art● increased social media baseDeveloped one-day onlinegiving campaign that gaveaudiences a chance to bothdonate to the museum and“find their match” through awork of art – much like anonline dating site.
  29. 29. “that little extra” + mediaaudio guides = new revenuesource and educational tool
  30. 30. “that little extra” + mediaaudio guides = new revenuesource and educational toolinteractive video projects =brought public voice into galleryand connected online audience
  31. 31. “that little extra” + mediaaudio guides = new revenuesource and educational toolinteractive video projects =brought public voice into galleryand connected online audienceflash mob = broke expectationsthrough positive outlet, builtloyalty, and was a lot of fun!
  32. 32. with me +“that little extra” + you
  33. 33. we couldchange the world
  34. 34. lets talk.Lisa Terrylisaallyne@gmail.com718.510.6266http://facebook.com/lisa.allynewww.linkedin.com/pub/lisa-terry/3/778/998

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