Screenshot	  of	  Placeblogger	  
Placeblogger	  World	  HQ!	   (now	  with	  free	  coffee)	  	             Cambridge, MA
Startup	  Math	  
Motherhood	  +	  blogging	  =	  startup	  
ThischildNEVERSLEPT
OMG	  this	  is	  so	  boring	  
Started	  a	  community	  site	  for	              Watertown	  to                  God s gift                 local blogging
That s  Jay Rosen                         Jay	  Rosen	  How many local sites are there?             Photo: JD Lasica
A Lot, Antarctica	         Really, Really A Lot
My	  first	  venture	  capitalist:	  eBay	  
New	  Year s	  at	  our	  house	   That sDick Clark
42,000	  people	  
I Still Don ork	  for	  the	  Boston	  Globe	  on	  the	     I	  go	  to	  wt RealizeI Have A Startup,     strength	  of	 ...
People	  tell	  me,	  You	  should	  apply	  for	  the	                Knight	  News	  Challenge	                         ...
He says ask for  $200,000                  Jay	  Rosen	  
To my eternal surprise   they give it to me
You don t really need that much money         Site	       Startup	         Tech	  at	         Phase	  2	          Phase	  ...
We	  wam but	  I	  still	  don t	  realize	  I	  have	  a	        I in,	   so stupid      I Still don’t startup	         R...
Do not stick your head  in there
$10,000	  
$200,000	  
And	  I	  *still*	  don t	  realize	  	   I	  have	  a	  startup,	  until	  
Four	  years	  six	  months	  	       nine	  days	  and	  thirteen	  hours	  	       after	  I	  launched	  my	  first	  si...
That sRowan Williams
My mommy has a startupand it’s really cool and shecame out to Coloradoand we got to ride on a planeand I’ve never been on ...
Screenshot	  of	  Placeblogger	  
And	  that s	  when	  I	  realized	  I	  had	  a	                    startup	  
Things	  I	  would	  not	  get	  asked	  if	  I	  was	                          a	  man	                  (a	  very	  sele...
Your	  husband	  is	  rich,	  right?	   right?              Your husband is rich,
Oh,	  then	  your	  	  husband	  must	  be	  	  Mr.	  Mom,	  right?	  
what about your children?!But But	  what	  about	  your	  children?!	  
#$Q@A#$!!!	  #$&@?!
Losers.
HAVING ASTARTUPIS LIKE HAVINGONE LONGEXISTENTIALCRISIS
How	  to	  tell	  the	  good	  startup	  ideas	  	               from	  the	  bad	  ones	  
Don t	  do	  anything	  for	  free	  that	  you	   wouldn t	  do	  for	  free	  indefinitely.	  	  
WHAT CAN I DO    WITHOUT ANYONE SASSISTANCE OR PERMISSION
Everything about something!
Good	  tests	  kill	  flawed	  theories;	  we	  remain	  alive	  to	  guess	  again. 	  	  
Never start a company when you can start a
Independent	  local	  news	  sites	  drama6cally	  outnumber	  both	  tradi6onal	  dailies	  and	  VC/founda6on	  backed	 ...
But	  only	  4%	  of	                       independent	  local	  news	                       &	  community	  sites	  	   ...
When	  we	  began	  looking	  in	  2007	  1	  in	  8	  Americans	  lived	  in	  a	  city	  or	  town	  with	  a	  placeblo...
Now	  that	  number	  is	  1	  in	  2	  
Funding	               Risk	         Growth	  Venture	  funded	     High	         Fast	  Growth	  -­‐>	                   ...
You	  don’t	  need	  to	  do	  it	  forever	                 Succession	  planning	                          	            ...
Carving	  out	  time	     Universal	  gas	  law	  
M   T   W   T   F
M
MONEY
F
FUTURE
T   W   T
Prospecting	  The	  minimum	  number	  
Get	  Excited	  &	  Make	  Things	  
Thanks!     Lisa	  on	  LinkedIn:	  	  	  linkedin.com/in/lisawilliams	        Lisa	  on	  Twitter:	  	         @lisawilli...
Patterson fdn super camp chicago sep 2011
Patterson fdn super camp chicago sep 2011
Patterson fdn super camp chicago sep 2011
Patterson fdn super camp chicago sep 2011
Patterson fdn super camp chicago sep 2011
Patterson fdn super camp chicago sep 2011
Patterson fdn super camp chicago sep 2011
Upcoming SlideShare
Loading in …5
×

Patterson fdn super camp chicago sep 2011

469 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
469
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Patterson fdn super camp chicago sep 2011

  1. 1. Screenshot  of  Placeblogger  
  2. 2. Placeblogger  World  HQ!   (now  with  free  coffee)     Cambridge, MA
  3. 3. Startup  Math  
  4. 4. Motherhood  +  blogging  =  startup  
  5. 5. ThischildNEVERSLEPT
  6. 6. OMG  this  is  so  boring  
  7. 7. Started  a  community  site  for   Watertown  to God s gift local blogging
  8. 8. That s Jay Rosen Jay  Rosen  How many local sites are there? Photo: JD Lasica
  9. 9. A Lot, Antarctica   Really, Really A Lot
  10. 10. My  first  venture  capitalist:  eBay  
  11. 11. New  Year s  at  our  house   That sDick Clark
  12. 12. 42,000  people  
  13. 13. I Still Don ork  for  the  Boston  Globe  on  the   I  go  to  wt RealizeI Have A Startup, strength  of  H2otown  So I Go To Work forThe Boston Globe
  14. 14. People  tell  me,  You  should  apply  for  the   Knight  News  Challenge   That s Eric Newtonnewschallenge.org
  15. 15. He says ask for $200,000 Jay  Rosen  
  16. 16. To my eternal surprise they give it to me
  17. 17. You don t really need that much money Site   Startup   Tech  at   Phase  2   Phase  2   Exit/   Capital   launch   tech   financing   Uniques  Blogher   >$10k   Movable  Type   Drupal   NBCi,  Venrock   Eventual   $5M   Acquisition   18M  uniques  Television   >$10k   BBforum,  Plone   MT,  Prospero   Bootstrap,     Acquired  by  Without  Pity   Advertisers   Bravo  for  $1M   1M    uniques  TechCrunch   >10k   Wordpress   WPMU   Bootstrap,  ads,   Acquired  by  AOL     conferences   for  $25M   1.8M  uniques  
  18. 18. We  wam but  I  still  don t  realize  I  have  a   I in,   so stupid I Still don’t startup   Realize I have A startup So I go and Start Another one
  19. 19. Do not stick your head in there
  20. 20. $10,000  
  21. 21. $200,000  
  22. 22. And  I  *still*  don t  realize     I  have  a  startup,  until  
  23. 23. Four  years  six  months     nine  days  and  thirteen  hours     after  I  launched  my  first  site,    my  kid  comes  to  visit  me  in  Boulder  
  24. 24. That sRowan Williams
  25. 25. My mommy has a startupand it’s really cool and shecame out to Coloradoand we got to ride on a planeand I’ve never been on aplane before I live inMassachusetts but we don’thave any mountains Do youlive here? Do you like it here?
  26. 26. Screenshot  of  Placeblogger  
  27. 27. And  that s  when  I  realized  I  had  a   startup  
  28. 28. Things  I  would  not  get  asked  if  I  was   a  man   (a  very  select  subset)  
  29. 29. Your  husband  is  rich,  right?   right? Your husband is rich,
  30. 30. Oh,  then  your    husband  must  be    Mr.  Mom,  right?  
  31. 31. what about your children?!But But  what  about  your  children?!  
  32. 32. #$Q@A#$!!!  #$&@?!
  33. 33. Losers.
  34. 34. HAVING ASTARTUPIS LIKE HAVINGONE LONGEXISTENTIALCRISIS
  35. 35. How  to  tell  the  good  startup  ideas     from  the  bad  ones  
  36. 36. Don t  do  anything  for  free  that  you   wouldn t  do  for  free  indefinitely.    
  37. 37. WHAT CAN I DO WITHOUT ANYONE SASSISTANCE OR PERMISSION
  38. 38. Everything about something!
  39. 39. Good  tests  kill  flawed  theories;  we  remain  alive  to  guess  again.    
  40. 40. Never start a company when you can start a
  41. 41. Independent  local  news  sites  drama6cally  outnumber  both  tradi6onal  dailies  and  VC/founda6on  backed  news  startups  such  as  Patch  or  Bay  Ci6zen   4100   1422   800  
  42. 42. But  only  4%  of   independent  local  news   &  community  sites     have  a  rate  card   164   1422  800  
  43. 43. When  we  began  looking  in  2007  1  in  8  Americans  lived  in  a  city  or  town  with  a  placeblog  
  44. 44. Now  that  number  is  1  in  2  
  45. 45. Funding   Risk   Growth  Venture  funded   High   Fast  Growth  -­‐>   Flip  or  Die  Business  Loans   Moderate   Moderate   Growth  Grants   High   Variable,  but   limited  exit  Bootstrap   Mid   Very  Slow   Growth  
  46. 46. You  don’t  need  to  do  it  forever   Succession  planning     Pets  
  47. 47. Carving  out  time   Universal  gas  law  
  48. 48. M T W T F
  49. 49. M
  50. 50. MONEY
  51. 51. F
  52. 52. FUTURE
  53. 53. T W T
  54. 54. Prospecting  The  minimum  number  
  55. 55. Get  Excited  &  Make  Things  
  56. 56. Thanks! Lisa  on  LinkedIn:      linkedin.com/in/lisawilliams   Lisa  on  Twitter:     @lisawilliams  

×