Steal This Idea: In-House Design, Part 2

1,062 views

Published on

Most corporations generate a steady stream of designed artifacts—products, print communications, websites, advertising, manuals, financial reports, signage, retail environments, packaging, trade show exhibits—the “posters and toasters” of 20th-century commerce. When you add the growing list of emerging opportunities—customer experience, service planning, decision design, strategy mapping, and culture development—you begin to appreciate the need for strong design management.

Published in: Business, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,062
On SlideShare
0
From Embeds
0
Number of Embeds
221
Actions
Shares
0
Downloads
57
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Steal This Idea: In-House Design, Part 2

  1. 1. STEAL THIS IDEA In-house Design Part 2 BY MARTY NEUMEIER
  2. 2. Most corporations generate a steady stream of designed artifacts—products, print communications, websites, advertising, manuals, financial reports, signage, retail environments, packaging, trade show exhibits—the “posters and toasters” of 20th-century commerce. When you add the growing list of emerging opportunities—customer experience, service planning, decision design, strategy mapping, and culture development—you begin to appreciate the need for strong design management. LIQUIDAGENCY.COM | SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER
  3. 3. In part 1 of “The Power of In-house,” our advice was to re-imagine the internal design department as an independent studio, fostering skills that rival those of external firms. Yet as valuable as design skills can be, the in-house team can make an even higher contribution—that of thought leadership. LIQUIDAGENCY.COM | SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER
  4. 4. MANAGING COMMUNICATING A MASTER THE DESIGN PROCESS TELLING YOUR CORPORATE VISION STORY A branded training program guides nonstop innovation HARNESSING COMMUNITIES OF INTEREST HARNESSING ALIGNING THE NETWORK EFFECT BRAND TOUCHPOINTS Cultivate HOW TO LIVE THE BRAND QUICK-TESTING CREATIVE HOW TO SOLUTIONS DIFFERENTIATE BY DESIGN Differentiate MAPPING THE CUSTOMER MAKING THE JOURNEY SALE WITHOUT CULTURE OF INNOVATION SELLING POSITIONING FOR COMPETITIVE HOW TO JUDGE CREATIVE WORK STAGE-GATE INNOVATION ADVANTAGE SECRETS OF MARKET EVALUATING INNOVATIVE BUILDING A CREATIVE METATEAM CONCEPTS STRATEGIES FOR CREATIVE Validate TEAMWORK HOW TO BUILD MASTERING LEADERSHIP AND RESEARCH BRANDS WITH THE CREATIVE NEW MEDIA PROCESS HOW TO WRITE FOLLOWSHIP A CREATIVE HOW TO NAME BRIEF PRODUCTS AND SERVICES THE ART THE ART OF PRESENTING CONCEPTS OF CUSTOMER MANAGING BRAND MANAGING SYMBOLS PROJECTS ON A SHOESTRING DELIGHT THE FINE ART MANAGING OF BRAND BRAINSTORMING HOW TO LEAD EXTENSIONS Innovate CREATIVE PEOPLE Collaborate SOURCE: NEUTRON LLC LIQUIDAGENCY.COM | SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER
  5. 5. In an age of nonstop innovation, winning companies will be those that establish a broad-based culture of innovation. How? By absorbing more about design thinking, aesthetic principles, communication theory, and brand strategy. While the role of the design manager is necessary to win the innovation game, the role of design coach will soon become crucial. LIQUIDAGENCY.COM | SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER
  6. 6. What if the internal design department could jumpstart design thinking in your company by running educational programs on innovation, branding, and the creative process? What if the department’s “clients” better understood the use of design as a business tool? LIQUIDAGENCY.COM | SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER
  7. 7. Find more Marty Neumeier ideas to steal at liquidagency.com/blog LIQUIDAGENCY.COM | SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER

×