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Looking for Meaning: Dennis Hahn on Brand Experience

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What is brand experience, exactly?
In this video, Dennis Hahn, Liquid Agency's Executive Vice President of Brand Experience, explores the concept of brand experience, and explains how a multisensory, multidimensional path allows consumers to engage with a brand on a profound level.

This is an excerpt - view the full video here: http://www.liquidagency.com/blog/looking-for-meaning-dennis-hahn-on-brand-experience/#.UfCylZJ14rY

Published in: Business
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